1. Christine Apikul

2. Module 4 Objectives To discuss the features and functions of a content management system To understand the tools and options available for managing multilingual websites To introduce what XML is and the benefits of XML To give an overview of the information that web analytics tools provides and how it can help to plan, design and improve websites

4. Content Management System is A system of hardware and software Enables different people (technical and non-technical) to collaboratively create, edit, manage and publish content Manages a variety of content (such as text, graphics, video, documents etc. Users are constrained by a set of rules, standards and workflows that ensure coherent, validated digital content XML is used in most content management system to make information sharing and systems integration easier

5. Features Allows those without programming language knowledge to manage digital content WYSIWYG Editor

6. Features Standard templates available for different content types (e.g. news, events, blogs) In most systems, templates can be customized or new templates created These content templates give the web content a standard structure, contributing to consistency and usability of a website These templates also allow the structure and appearance of all contents to be changed from one central place

7. Features Standard template for announcing an event can include: Title Description Event location Event start and end dates Body text describing the event Attendees Event url Contact details (name, email, phone)

8. Features Able to tag and categorize content List of taxonomies that content contributors can choose to tag Choose a content management system that applies the Dublin Core metadata standard, which is endorsed in the Iraqi GIF

9. Features When content is consistently tagged with an agreed upon taxonomy, content managers are able to aggregate content in different ways Tagging also facilitates search and easy retrieval A faceted search is a technique for accessing information organized according to a faceted classification system, allowing users to explore a collection of information by applying multiple filters

10. Features Able to track and manage multiple versions of a single instance of content Most content management systems keep a history of all the versions of a content page Versioning keeps track of all kinds of edits: content, metadata, settings, etc. There are usually options to compare versions and revert to the previous version Prevents overwritten changes by allowing content contributors to check out and check in content. When a content is checked out, it is locked as a read-only document

11. Features - Versioning

12. Features – Check In/Check Out

13. Features Manages permissions for different users Sets who can read, create, modify and delete content Based on roles. For example: Author can create, modify and delete their own content Editor can only modify content Designer can modify templates but not content Others can only view (read) content

14. Features Controls workflow of different content A content management system can automate workflow Match roles to tasks (assign who does what) Manages security (who can see or do what) Track, report and notify appropriate “players” when tasks are done

15. Features Content owner can submit content for review (content marked private) The editor submit the content for publication The approver “publish” the content and make it public

16. Managing Multilingual Websites 1. Treat each language as a separate site Used by organizations with branches in other countries www.yoursite.com, www.yoursite.de, www.yoursite.jp www.yoursite.comwww.yoursite.dewww.yoursite.jp Multisite capable content management system 2. One website with multiple visitor-selected language outputs Users may switch between any languages on any page of website, rather than navigate separate sites www.yoursite.com/en, www.yoursite.com/ar www.yoursite.com/enwww.yoursite.com/ar Multi-output capable content management system

17. Interface for editing a multilingual page

18. Exercise Goto http://egov-iraq.dev.inigo-tech.com Create a web page Create a news item Create an event Add tags to the pages created Create a collection Edit your profile Customize your dashboard In groups of 4-6 people, explore the different roles as member, contributor, editor and reviewer

20. XML – What is it A markup language like HTML Structures content Transports content Stores content HTML is designed to display content, with a focus on how the content looks Tags are not predefined; Authors can define own tags using metadata

21. XML – Example Jane Peter Reminder Don't forget our meeting this weekend

22. XML - Benefits XML separates content from HTML Content creators and managers can focus on developing and structuring content Web designers can concentrate on using HTML/CSS for display and layout Changes to content will not affect format, and vice versa XML simplifies content sharing XML data stored in plain text format provides a software- and hardware-independent way of storing data This makes it much easier to create content that can be shared by different applications

23. XML - Benefits XML simplifies data transport One of the most time-consuming challenges for developers is to exchange data between incompatible systems over the Internet Exchanging data as XML greatly reduces this complexity, since the data can be read by different incompatible applications XML simplifies platform changes Upgrading to new systems (hardware or software platforms) is always time consuming as large amounts of data must be converted and incompatible data is often lost XML data stored in text format makes it easier to expand or upgrade to new systems & applications without losing data

24. XML - Benefits XML makes content more accessible Different applications can access your content, not only in HTML pages, but also from XML data sources With XML, your content can be available to all kinds of "reading machines" (handheld computers, voice machines, news feeds, etc.) XML also makes content more accessible to people with disabilities

26. Web Analytics The measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage Can be used for monitoring and evaluation purposes by measuring the size of a website’s audience, its volume of traffic and the level of interaction Can also be used for design, planning and improving the website. For example, in the design of a navigation taxonomy by assessing user’s search terms

27. Terms Used Page View Visit / Session Visitor / Unique Visitor / Unique User Pages per Visit Average Time on Site Average Page View Duration Bounce Rate

28. Traffic Source Search engines (Google, Yahoo!, Bing, etc.) Direct traffic (typing the domain name into the Web browser or through users’ bookmarks) Referring sites (clicking on a link from another website)

29. Tracking of Location

30. Search Terms What terms are used in internal search to navigate website Where are users navigating to after they have viewed the search results What term users entered in search before they clicked to enter website

31. Granular Analysis To understand whether the services or information provided are meeting user needs Analytical tools can be configured to show: The most popular pages The most popular areas (groups of pages) Usage of a group of web pages and documents relating to a specific subject or campaign How demand for specific pages changes over a selected timeframe (e.g. showing daily activity over a week)

32. User Experience Track user journeys Entry and exit pages Routes taken by users through the site

33. Limitations Web analytics should be used alongside other data in order to gain a deeper level of insight, including: Qualitative data (e.g. from online satisfaction surveys, interviews, focus groups etc.) Observational data obtained from user testing Expert reviews

35. Summary A content management system simplifies content creation and management, and enables collaboration Features: Allows those without programming language knowledge to manage digital content Standard templates available for different content types (e.g. news, events, blogs) Able to tag and categorize content Able to track and manage multiple versions of a single instance of content Manages permissions for different users Controls workflow of different content Makes it easier to manage translations on multilingual sites

36. Summary XML Structures content Transports content Stores content Tags are not predefined; Authors can define own tags using metadata Separates content from format Allows content sharing between different applications Makes content more accessible

37. Summary Web Analytics The measurement, collection, analysis and reporting of Internet data for purposes of understanding and optimizing web usage Can be used for monitoring and evaluation purposes by measuring the size of a website’s audience, its volume of traffic and the level of interaction Can also be used for design, planning and improving the website. For example, in the design of a navigation taxonomy by assessing user’s search terms Should be used alongside other data in order to gain a deeper level of insight