1. Disseminating statistics: Internet and Publications Madrid, 3-5 March 2008 A strategy for publications. Part II Enhancement of marketing products Maria-Luz SEOANE (mseoane@ine.es)

2. Disseminating statistics: Internet and Publications Madrid, 3-5 March 2008 Marketing activities and products Objective Increase visibility and brand recognition (spread the word that we exist) Improve INE´s image 1

3. Disseminating statistics: Internet and Publications Madrid, 3-5 March 2008 Marketing activities and products Fairs: Madrid book fair (May- June) Novelties: Yearbook & Spain in figures Women and men in Spain &... Gifts: pens, folders, sweets, etc Publications and other paper products (Spain in figures, INE figures) 2

4. Disseminating statistics: Internet and Publications Madrid, 3-5 March 2008 Marketing products in paper format General public Calendar 2008 -short term indicators. 2 formats: table top (13 000 units) bookmarker (11 500 units) Catalogue of products and services 62 pages, published every 2 years Latest figures (monthly leaflet) 3

5. Disseminating statistics: Internet and Publications Madrid, 3-5 March 2008 Marketing products in paper format Specific purpose A statistical operation Agriculture ( 2008 calendar )2008 calendar Books 1528 Census. King Charles I ( see leaflet _ )_ Spain in figures ( see leaflet _ )_ 4

6. Disseminating statistics: Internet and Publications Madrid, 3-5 March 2008 Are we exploiting all the tools we have available? Two examples 5

7. Disseminating statistics: Internet and Publications Madrid, 3-5 March 2008 First case study: a bulletin for respondents Survey on ICT usage & e-commerce in companies 2006 Leaflet, 4 pages, 30 500 units (annual) Second case study: latest figures Monthly leaflet, 2 pages, 64 000 units per month 6

8. Disseminating statistics: Internet and Publications Madrid, 3-5 March 2008 What can we learn from them? 7

9. Disseminating statistics: Internet and Publications Madrid, 3-5 March 2008 What can we learn from them? Why don´t we try to transform our informants into satisfied users of INE outputs? By including relevant information about INE outputs in the leaflets they receive Easy access to them: existing relationship with them 8

10. Disseminating statistics: Internet and Publications Madrid, 3-5 March 2008 Dissemination cycle (I. Felegui) INEUsers Robust reputation Trust Cooperation Quality 9

11. Disseminating statistics: Internet and Publications Madrid, 3-5 March 2008 Thanks for your attention