1. Credit Union National Youth Savings Week 10 th – 16 th May 2010

2.  Background – What is NYSW?  What do we hope to achieve?  When will it take place?  Key target markets  Key Initiatives for NYSW – Local and National  Roundtable Discussion – developing and implementing the concept at local level Overview

3. What is Credit Union National Youth Savings Week? Credit unions tremendous amount of initiatives for young people Lack coordinated effort to push / highlight CU offerings NYSW attempt to redress this NYC Initiative Similar to activities around ICU Day Opportunity to promote the CU to a young audience Highlight why CU is relevant to them Attract new young members to the CU Reengage with current young members

4. Strength in Numbers

5. When will it take place?  NYC examined current CU activities  Time of year when CUs & Youth Officers available  Examined activities of other financial institutions  Need to allow CUs time to prepare and plan activities  National Youth Savings Week 10 th – 16 th May 2010

6. Key Target Age Groups  Likely to be of most interest to younger age group (primary school)  Parents also key influencers for this age group  Can also tailor initiatives to reach 13-19 year old market

7. How to Get Involved Early April, pack sent to credit unions Containing posters Sample youth leaflets Order form for promotional goods Sample press releases for customising Additional details on leveraging campaign at local level etc. Put a plan together at local credit union / chapter level to promote the initiative

8. Local Level – Possible Activities for NYSW  Decorate offices – Posters, Balloons etc  Staff to dress up, Hire juggles / face painters  Press release to local media on NYSW  Approach local radio station about a joint promotion  Presentation on money management to your local schools  Invite students to credit union to visit CU find out more about the role in the community

9.  Utilise your current database to reconnect with young members  Target parents with Teaching Children the Savings Habit Leaflet  Target students with CU in College – A Guide to Managing Your Money leaflet  Announce and begin to set up a Youth Committee in your CU  Target New Born Accounts Local Level – Possible Activities for NYSW

10.  Consider launching an Ezine for young members  Devise a local competition aimed at youth market (segment by age group)  Consider launching annual bursary / scholarship during the week  Link up with your primary school savings schemes / second level school CUs  Many other opportunities Local Level – Possible Activities for NYSW

11. To Conclude National Youth Savings Week is an opportunity To highlight how credit unions appeal to young people To attract new young members to the credit union To reengage with existing young members Key National Opportunity To launch and develop a national branded kids savings account which can be promoted at a national level across the movement