1. Bra Shaped Bikini Tops (Bust Enhancing) Gwen Van Voorhees 12 May 2011 Fashion Industry

2. Target Market Female teens and adults

3. Customer Profile Feminine and sexy

4. History Esther Williams 1940s Bettie Page 1950s Stella Stevens 1960s

5. My Prediction Bandeau Bandeau Plunge Triangle Retro Full Coverage

6. Fashion Leader: Victoria’s Secret Italian nylon/ Lycra spandex Bandeau: leopard, paisley, black, red Bandeau Plunge: polka dot, paisley, pink Triangle: black, zebra, blue, black paisley Retro: blue, stripes, leopard Full Coverage: black paisley

7. Mass Merchandiser: JC Penney Nylon/ spandex Bandeau: yellow, pink, plum, floral, paisley Triangle: floral Bandeau One Piece: white, black, turquoise, green, pink, purple, blue, snake Retro One Piece: black

8. Discounter: Target Nylon/ spandex Bandeau: pink, turquoise, aqua, olive, polka dot Triangle: black, aqua paisley, pink floral, purple floral, aqua floral Retro One Piece: black