1. Focusing on China Ms. Huang Qun Do not refresh this file Presented By
ZOOMLION HEAVY INDUSTRY SCIENCE & TECHNOLOGY DEVELOPMENT CO., LTD
On 12th May 2011 in London

2. Overview of Global Tower Crane Market
Presentation of nowadays Chinese Tower Crane
Future Prospect of Chinese Tower Crane

3. Overview of Global Tower Crane Market
Presentation of nowadays Chinese Tower Crane
Future Prospect of Chinese Tower Crane

4. Source: AEM,HIS(Global Insight)
Total Building Construction Around the World
Billions of ＄
In 2009, global construction output fell by 11.5%.
After 2011, an average annual growth rate of 6.5% is expected.
But the Asia- Pacific region has maintained an average annual growth of 7%.
4380.2
3712.5
Source: AEM,HIS(Global Insight)

5. Global Tower Crane Market Size
sets

6. Imbalanced Market Development
Global Tower Crane Market Size
China
Europe
Rest of the World
Imbalanced Market Development
Rapid Growth Phase
Went done after 2008
accelerated urbanization process
average annual 20.7% growth in real estate investment
Speed ​​up the process of industrialization
Credit crisis
Sharp decline of construction activities
Over stock of new equipments
Lack of market confidence
No replacement of the existing equipment
From 2008 to 2010
North America, Russia and Japan markets went down sharply
while Asia Pacific, Latin America, Middle East and North Africa markets emerged rising trend.

7. Tower Cranes Production and Demand by Area （2011）
Chinese barriers: production costs and prices, distribution network, local Authorities influence
European barriers: Advanced regulation, Service network, Customized production
The Japanese, Koreans, Us, Brazilian, Russian and Indian demand is served also by small local players

8. Tower Cranes Production and Demand by Area （2015）
The Chinese Installed Production Capacity could serve an additional share of the worldwide demand
Europe could loose further production volumes, production facilities will move towards China
The RoW will stay flat to serve local and tailored demand

9. Market Features and Drivers
Europe
China
Crisis, Small market
Negative trend of volumes
Strict regulations (CE, EN)
High service requirements
Strong rental companies
Residual value of products
Exceeding production capacity
Huge Market
Still positive trend of volumes
Huge production capacity
Low technological requirements
Distribution system is a barrier for non Chinese

10. Overview of Global Tower Crane Market
Presentation of nowadays Chinese Tower Crane
Future Prospect of Chinese Tower Crane

11. Global Sales and Service Network
Powerful global sales network, with coverage of:
China
Europe
America
Australia
South Asia
The Middle East, etc.
Perfect service system:
Localization of spare parts centers

12. Product Serialization
Product series:
Topkit
Luffing
Topless
Product range:
From 25tm to 5200tm
Product models:
>100 models
Service:
To provide customers with comprehensive lifting solutions
Topkit
Luffing
Topless

13. Large Scale Manufacturing
Annual sales volume of tower crane: 100,000 sets
Tower crane manufacturer: More than 500 manufacturers.
Plant area: There are 10 manufacturers with plant area exceeding 120,000m2.
Tower crane manufacture base: The world biggest single tower crane manufacture base is situated in China.
The foreign tower crane manufacturers (including Potain) are flocking in China for establishment of manufacture plant.

14. Suspension chain coating system
Production Modernization
Suspension chain coating system
Automated production line
Advanced product coating line: 500m suspension chain coating system
Extensive adoption of welding robots
100% guarantee by tooling
Modern plant
Welding robot

15. Suppliers’ modern plant Delivery of steel materials Quality Assurance
Mature Supply Chain
Suppliers’ modern plant Delivery of steel materials Quality Assurance
The Chinese tower crane manufacture supply chain has been formed and is gradually getting matured
Sufficient supply of raw materials, with the quality level reaching international advanced level
Rich supplier resources, with systematic supply chain
Localization of products of foreign tower crane manufacturers
Steel material comparison between Chinese standard and other foreign standards
Chinese standard
DIN standard
ISO standard
EN standard
Q235
st37
Fe360
S235JR
Q255
st44
Fe430 -
Q275
st50
Fe490
S275
Q345
Fe510
E355
S355

16. Internationalization of Standards
The design standards are always in line with western developed countries and regions
Rich absorption from contents of ISO, DIN, and EN international standards
GB/T
ISO :2005
ISO :2005
ISO :2002 GB
EN14439:
2009
EN13586:
2008
ISO :1993
GB/T
ISO 12485:1998 GB
IEC :1998 ……

17. Independent innovation and intellectual property rights
The biggest in world: 5,280 t.m
Intellectual property rights: Independent R&D
Development period: 8 months
Product application:
Ma’anshan Yangtze River Bridge
Year: 2010
Surging independent innovation capability of Chinese tower crane industry
Thoroughly escaped from the situation of heavily reliance on imported ultra-large tower cranes.

18. Cooperation Globalization
Industry foothold:
Independent innovation
International cooperation:
Proactively seeking extensive international cooperation.
Cooperation mode:
From pure technology introduction to all-round multiple sectors
Cooperation description:
Tower crane structure, mechanism, electric control, product certification, product service, etc.
Cooperation territory:
Worldwide

19. Deficiencies in Chinese Tower Crane Industry
Enterprise management: Extensive, not intensive
Manufacture capability: Uneven
Testing measures: Simple, but with blind spots
Product quality: To be further promoted
Design concept: Lack of systematic design roadmap

20. Overview of Global Tower Crane Market
Presentation of nowadays Chinese Tower Crane
Future Prospect of Chinese Tower Crane

21. Completed investment in real estate (100 million RMB)
Chinese Tower Crane Market Trend
China’s urbanization ratio: approximate 40.7% currently, which will take 25 years to reach the level of advanced countries
Chinese real estate investment: Annual 20.7% growth is expected
Chinese tower crane market will bring about a boom period
State Information Center
Completed investment in real estate (100 million RMB)
Newly added volume of tower crane (set)

22. Outlook over Overseas Market
Export territory of tower crane: 144 countries and regions
Average annual export amount: > million US$
Chinese tower crane products: Have become one of vital parts of world tower crane industry
Expected economy recover: In 2012, we will have more opportunities
Export amount of Chinese tower crane (10,000 US$)
Data source: Customs trading data

23. Last Decade: We together witnessed the blooming market of Chinese tower cranes.
Next Decade :
China will proactively seek international high-end technology cooperation and further hold a big say in international standards.

24. THANK YOU!