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Published byGwen Blair Modified over 9 years ago
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1 Leisure Activities in Sungei Buloh Wetland Reserve
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2 Our team
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3 Founded in 1924 Kuo Chuan Presbyterian Secondary School
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4 School Vision An exciting school of choice An incubator of influential thinking and deeds, grounded in Christian values Founded in 1924
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5 School Mission Provide a cohesive and creative culture Equip students with skills to stay relevant in a changing world Contribute towards the community and beyond through continuous learning and service Founded in 1924
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6 Sungei Buloh Wetland Reserve Source: http://www.sbwr.org.sg/
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7 Sungei Buloh Wetland Reserve Location: Northwest of Singapore Fame: Important site for migratory birds by Wetlands International Main Feature: Mangrove swamps Land area: 130 Hectares
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8 Map of Sungei Buloh Wetland Reserve
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9 Objectives of Study Investigate whether the leisure activities in Sungei Buloh Wetland Reserve cater to the visitors’ needs and interests Recommend strategies to enhance the current activities available so as to attract more visitors
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10 Leisure Activities- Guided tours Starts at 9.30 am & 3.30 pm Duration: 1 ½ hours Every Saturday (excluding Public Holidays)
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11 Leisure Activities- Guided tours Marine Fish Tour Starts at 9.30a.m & 3.30p.m Duration: ½ hour 3 times per month on every Friday Prawn Watch Tour Starts at 9.30am Available only on certain dates
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12 Leisure Activities-‘Art In Wetland’ Guest Artist: Mr Tham Pui San Time : 8.30 am to 11.30 am Every last Sunday of the month
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13 Leisure Activities-Bird Watching
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14 Information of the activities No.TypeTime 1Free Guided Tour9.30am, 3.30pm 2Marine Fish Tour9.30am, 3.30pm 3Prawn Watch9.30am 4Art Session with Mr Tham Pui San 8.30am 5Bird WatchingAppropriate time
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15 Research Method-Survey A questionnaire was crafted to gather visitors’ views on the leisure activities in the reserve The survey was conducted last November to December
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16 Excerpts from a completed survey form
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21 Research Method-Purpose We can better understand the needs of the visitors Recommend changes to the reserve and create interesting activities for visitors to enjoy and learn
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22 Key Points of Survey-Profile Age range of visitors will indicate whether the reserve attracts more youths, adults or senior citizens Nationality of visitors will show whether the reserve attracts more locals or tourists
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23 Key Points of Survey-Profile The visitor’s time of arrival will reflect their most preferred time of visit Frequency of visits to the wetland will show if the activities organized by the reserve are favoured by visitors
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24 Key Points of Survey-Marketing The visitor’s source of information of Sungei Buloh will show the effectiveness of the reserve’s advertising methods
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25 Key Points of Survey-Marketing Knowing about the visitor’s awareness of the activities offered will demonstrate the reserve’s effectiveness in notifying visitors on upcoming activities
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26 Key Points of Survey-Raising Awareness Understanding about wetland conservation will indicate whether visitors are more aware of the importance of protecting the environment
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27 Findings-Profile % 5516245 Age Range of visitors Majority of the visitors are youths
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28 Findings-Profile Most of the visitors are Singaporeans % 82 716 14 Nationality of Visitors
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29 Findings-Profile % 952 2 1 Visitors’ time of arrival Many visitors arrived in the morning, between 8.30 am to 10 am
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30 Findings-Profile % 73 2004165 Frequency of visits to the reserve Many visit the reserve for the first time a month a fort- night
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31 Findings-Marketing % 63 111214 Source of information Most visitors knew about the activities through word of mouth or the Internet or brochures Magazines
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32 Findings-Raising Awareness % 82 1161 Understanding of wetland conservation 82% of the visitors feel that they understand wetland conservation better
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33 Many visitors gave positive feedback about their visit to the reserve. Findings-General The Free Guided Tour was the most popular with the visitors.
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34 1. Conduct games related to nature and the wetland. Recommendations
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35 2.Organise photography and creative workshops and art competitions Recommendations Creative workshop Wall painting Stone painting
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36 Recommendations 3. Sell calendars and mugs which feature flora and fauna. Cattails Typha augustifolia Banat (Malay)
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37 4. Emphasize the importance of conserving flora and fauna. Recommendations
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Reflection
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39 Done by: Pay Zhen Qiang Rayson Yap Yanting Aaron Lim Yan Shuo Gilvey Yap Yanliang Amos
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