Presentation on theme: "Automotive Aftermarket Training for Business Managers & Service."— Presentation transcript:
Automotive Aftermarket Training for Business Managers & Service
Chemical Application To sell automotive aftermarket chemicals you must become familiar with how they are applied.
Rust Protection Rust protection is fogged into all the vehicle body catvities. Rust protection is not visible to the naked eye, but is visible under black light. This is a one-time application.
Rust Protection [continued] Rust protection has a positive charge and will adhere to all bare metals It will also insulate wiring and interior door mechanisms.
Undercoating Undercoating is sprayed on the underside of the vehicle to all painted surfaces. This is a one-time application.
Undercoating [continued] We do not spray: parts that create heat: engine parts, exhaust and brake lines. Undercoating also has the unique property of 'self healing' meaning that if a vehicle aquires a stone chip, the undercoating will mend itself.
Paint Sealant Paint sealant is applied to the exterior of the vehicle and takes approximately thirty to forty minutes to cure. Paint sealant is re-applied every three years (at the owners expense.)
Paint Sealant [continued] When buffing off paint sealant you must heat up the surface of the paint and impregnate the paint in order to fill in the peaks and valleys for a mirror- smooth finish.
Fabric Protector Fabric protector is applied to all the fabric surfaces including head-liner and carpets. This is a one-time application. Floor mats are not covered under warranty. Fabric protector takes approximately 1 hour to dry.
Leather/Vinyl Protector Leather/vinyl protector is applied to all leather and vinyl surfaces. This protector gives a semi- gloss finish. This is a one-time application, and should be applied with a clean applicator pad!
Question: Why should we sell aftermarket chemicals on new and pre-owned vehicles? A. To protect your customers investment by helping to prolong the life of their vehicle and keep it looking just like new!
Question: Why should I rust and undercoat my vehicle? 1. To protect your vehicle from the elements of extreme weather: salt, sand, and sleet. 2. Undercoating will also help sound deaden and insulate the road noise.
Question: Why should I paint seal my vehicle? 1. Virtually eliminates the effects of harmful UV rays. 2. Bird droppings (very acidic and will eat through paint). 3. Tree sap. 4. Snow, sand and sleet.
Question: Why should I fabric protect my vehicle? 1. To avoid beverage stains (ex. Coffee, pop, juice.) 2. Food stains (ex. Ketchup, mustard.) 3. Body oils and suntan creams. 4. Shop grease and dirt. 5. Writing utensils. 6. Children! *Note: The fabric protector adheres to all the fabric fibres individually, to prevent the product from wearing off.
Question: Why should I leather/vinyl protect my vehicle when I can just wipe leather or vinyl clean? 1. Leather is porous and will absorb the stains from our clothes, body, and any of lifes' accidents. 2. Leather is a natural material and needs to be protected from wear and tear just like a well-used leather jacket!
Frequently asked questions: Q. How do I as a business manager package my products to obtain maximum gross? A. Price your products individually and then as a package to show the customer complete value for their dollar. A. If the customer is financing and they have a payment in mind, include your package in this cost and then disclose that they can also afford to protect their new purchase as well. A. Design a lease package for paint sealant and leather/vinyl or fabric. The customer is ultimately responsible for the interior and exterior of their vehicle. A. As a last resort use a waiver to explain to the customer that they have declined to purchase the protection package after being presented with it.
Selling Features of the After-market package: 1. No costly yearly checks, like some competitors. 2. No drips on garage floor or driveway. 3. No holes drilled to weaken the structure of the vehicle. 4. The warranties can be transferred if the customer wants to re-sell at a later date. 5. Product is used nation wide, so if the customer relocates convenient assistance is always available.
What is a claim? How is it handled? Rust: A claim is processed when the body panel has been perforated from the inside-out. A paperclip or must pass through the hole for there to be a claim. Undercoat: All painted surfaces are covered for perforation in the underbody. Paint sealant: Stone chips, fish eye, etching and scratches are not covered. Fabric protector & leather/vinyl: If the customer has a stain which they can not remove, and the dealership can not remove, contact your area representative for a claim investigation and repair.
Frequenstly Asked Questions: Where do I aquire more brochures or warranty contracts? Who do I call if my customer has a claim? What is the maximum amount of kilometers the vehicle can have on it to be considered a new car warranty? How long can the vehicle be in service before I have to register it as a pre-owned car? Who do I call if I need training for the business office or the service department? Where do I call if I have any questions or concerns? CALL: NORTHERN SHIELD @ 1-800-913-9299
As long as you show compelling value and need for the product or service, the customer will always listen and buy! In Closing... www.northernshield.ca