Presentation is loading. Please wait.

Presentation is loading. Please wait.

Goals (3 Years) Sport Playoff Top 14 Indenpedant Business Model with owned resources New MHR Identity & Commercial Brand.

Similar presentations


Presentation on theme: "Goals (3 Years) Sport Playoff Top 14 Indenpedant Business Model with owned resources New MHR Identity & Commercial Brand."— Presentation transcript:

1

2 Goals (3 Years) Sport Playoff Top 14 Indenpedant Business Model with owned resources New MHR Identity & Commercial Brand

3

4 I. Assets identification : profit centers & stakeholders Profit centers Ticketing Sponsorship Subsidies Business Seats (PR) Shops Bodega TV Rights Players transfers Stakeholders Public organizations Sponsors Media Supporters Players & coaches MHSC & MAHB

5 I. MHR Assets identification Resources Sponsorship (Altrad, Urban Area, Langedoc- Roussillon area, City, Asics…) : 360 Stadium and training camp Sport and economic networks Reputation (Club, Coach, training, players…) Competencies Training & sport management Commercial and networking Event marketing

6 II Asset evaluation : VRIO Assets VRI-SO Sponors Social Capital Stadium Yves du Manoir Training Camp Reputation Commercial Marketing ++++ Training Sport Management

7 III Macro-environment Economic : Economic network Languedoc- Roussillon - Rural – Universities Policy : Public sport policy– Brand South of France Social-Cultural : 2007 Rugby World Cup – Rugby local development Law : Stadium Yves du Manoir –TV Rights – LNR (Rugby National League)

8 Competitive forcesThreats Rivals Top 14 clubs Very hight on sport games and low for the others activities (sponsors, tickets..) and TV right regulation Substitutes MAHB & MHSC Sharing sponsors contracts New Entrants Beach rugby – Rugby Seven Club control Suppliers Sportifs et Coach No control of Fabien Galthié and key players Customers Sponsors - Fans Large number of local sponsors and fan so low threat. No control of public sponsors i Micro-environment

9 First Resume 100 employees with 50 % for sport area

10

11

12 Business Model Positionning Young people Modern Access Singularity Training camp Stadium Yves du Manoir Season Trade Training Rugby Club Key competencies Traing – sport management Commercial BtB Local relations Demand PR Students Rugby local development

13 Linkages Resources - Competencies Sponsorship Stadium Yves du Manoir Traing Camp Social Capital Reputation CRM Hospitality – Servicing - FRM Coaching and training Negociation – lobbying Communication (external) – Sport Manager

14 Resources Stock Sponsorhip resources « Pivotal » Physical Resources Relational Resources Reputational Resources Organizational Capabilities Dynamic capabilities Articulation – interaction – Assets management

15 Current Business Model ReputationOwner Sponsor Altrad Social Capital Physical support Sport management Owner Relation Hospitality - PR Training center Negociation Lobbying Resources basis Indirect impact Direct impactDeployment Key competencies

16 Future Business Model ReputationPhysical Support Socail Capital Sponsorship Sport Management Activation Owner relation Negociation Hospitality management Brand & Fan Relationship management Resources basis Indirect impact Direct impactDeployment Key competencies

17 Development axis 1.Maintain : sport management and training camp 2.Stadium exploitation : New competencies –BtB : Hospitality – PR –BtC : Fan Relationship Management 3.New commercial marketing : activation and ticketing - New competencies 4.Brand creation and management – New competencies


Download ppt "Goals (3 Years) Sport Playoff Top 14 Indenpedant Business Model with owned resources New MHR Identity & Commercial Brand."

Similar presentations


Ads by Google