1. Giving a horse a bottle David Marder, Office for National Statistics, UK

2. A thirsty horse and not a happy horse

3. The statistical gulf

4. Two courses of action Mass education of the public –School programmes –Adult literacy Present our statistics more understandably Combination of the two

5. What is ‘statistical literacy’ The ability to use statistical material to: –Interpret –Critically evaluate –Communicate Also: –Make decisions using statistics

6. Professor Andrew Grieve “Anyone living in the UK in April 2005 cannot fail to appreciate the need for statistical literacy. The election campaigns of the major political parties are dominated by argument and counter argument based on statistics. Voters should be able to understand both good and bad uses of statistics.”

7. stats4schools

8. CensusAtSchool

9. Internet

10. BBC More or Less

11. BBC More or Less and Open University

12. Cancer Research UK

13. A ‘good thing’ Helps democracy work Foundation for ‘evidence-based policy’

14. Making it stick? Trust in official statistics Highlighted the need to –Increase explanation –Enhance public education

15. Suggestions from the users The simple visual presentation Proactive interpretation; highlight interesting areas Train journalists how to use statistics properly Help people examine data critically’ Encourage a ‘broader view’ – less ‘personal experience’ Promote a TV programme with a popular presenter Take away ‘fear’ and the ‘geek factor’

16. ... a Happy Horse