1. Designing a Health Equity Mapping Initiative From Start to Finish “There’s a Map for That” - Health Equity Webinar Series Session 2 – February 11 th 2013 In collaboration with the Michigan Minority Health Coalition February 11 th 2013 Jason Reece, Director of Research Guest Speaker: Chip Allen, Director of Health Equity, ODH Kirwan Institute for the Study of Race & Ethnicity The Ohio State University

2. Factors Impacting Health: Where does Place Fit? Biological EnvironmentalSocioeconomic Place

3. Where to Start? From last session –C.O.L.A. (Collect, Organize, Learn, Act Going deeper on this framework –Data Collection –Data Organization/Learning

4. Data Collection: Where to Start? Two primary sources of GIS data –Secondary (Census and other easily available data sets) –Original Original data based on new sources –Could be quantitative (making a database from the department of health spatial) –Could be participatory and/or qualitative (working with community members to identify needs or assets

5. Developing Your Own Analysis www.communitycommons.org

6. Other Easily Accessible Secondary Data Sources American Community Survey –http://factfinder2.census.gov/faces/nav/jsf/pages/index.xhtmlhttp://factfinder2.census.gov/faces/nav/jsf/pages/index.xhtml Social explorer (current census based data and extensive historical data) (caution part of this site requires registration) –http://www.socialexplorer.com/pub/home/home.aspxhttp://www.socialexplorer.com/pub/home/home.aspx PolicyMap: http://www.policymap.com/mapshttp://www.policymap.com/maps Other specialized health related data sets –Food deserts: http://www.ers.usda.gov/data-products/food-desert-locator/go-to-the- locator.aspxhttp://www.ers.usda.gov/data-products/food-desert-locator/go-to-the- locator.aspx –County Health Rankings: http://www.countyhealthrankings.org/http://www.countyhealthrankings.org/ –Medically underserved areas & other HHS data: http://datawarehouse.hrsa.gov/DWOnlineMap/MainInterface.aspx http://datawarehouse.hrsa.gov/DWOnlineMap/MainInterface.aspx Also consider local data experts –For example: Data Driven Detroit - http://datadrivendetroit.org/http://datadrivendetroit.org/

7. Interactive Infant Mortality Prevention Site: Beta Version for Central OH

8. Participatory Maps: Data derived through participatory data processes Can represent cognitive maps or real world phenomena Originally utilized extensively in areas with limited data resources Utility have expanded their use to many different applications –Safe streets and/or crime perception –Blight and/or physical amenities

9. Participatory Maps: Data derived through participatory data processes Participatory mapping exercises can also branch off of “hard data” maps For example: using park access data to engage in dialogue with the community around quality of recreational space in Merced, CA

10. How to analyze and assess data? –Issue based analysis How much park space is available to kids –More exploratory analysis What are the community’s assets What are the health challenges in the community? Frameworks –Asset Mapping –SWOT Analysis –Opportunity Analysis Frameworks for Data Organization & Learning

11. Process to identify and catalogue assets and resources in a community –Deliberate push away from deficit based thinking Central question is: What are our assets to build upon? –Can include “hard data” and also qualitative or participatory data Good asset maps include all of these elements –What are assets? Community and our cultural resources Areas of investment or improvement Elements of civic capacity Critical community features which are points of pride or essential (could range from a health care clinic, to a park to a historical resource) Some community design in identifying assets Using Google Map to do asset mapping: –https://maps.google.com/maps/ms?ie=UTF8&t=h&source=embed&oe=UTF8&msa=0&msid=10727080801275 2246333.00048a19ae3d9c09c06dehttps://maps.google.com/maps/ms?ie=UTF8&t=h&source=embed&oe=UTF8&msa=0&msid=10727080801275 2246333.00048a19ae3d9c09c06de Great introductory resources –http://www.dhs.wisconsin.gov/health/physicalactivity/Sites/Community/CoalitionCapacity/Asset Mapping.pdfhttp://www.dhs.wisconsin.gov/health/physicalactivity/Sites/Community/CoalitionCapacity/Asset Mapping.pdf –http://www.planningtoolexchange.org/sites/default/files/sources/asset_mapping_handbook.pdfhttp://www.planningtoolexchange.org/sites/default/files/sources/asset_mapping_handbook.pdf Asset Mapping

14. SWOT Analysis

15. Origin in business strategic planning –Can be applied to communities and neighborhoods as a community planning and assessment tool Two step process –Identifying issues (participatory basis) –Visualizing and mapping items and elements http://ctb.ku.edu/en/tablecontents/s ub_section_main_1049.aspx

16. Example of an Opportunity Map: Detroit MI (2007) (Dark Areas = Most Opportunity Rich Communities) (Light Areas = Most Opportunity Deprived Areas) (Green Dots = African American Men & Boys Opportunity Mapping Building composite maps of multiple indicators of opportunity for a community. * Visualizing & Understanding the system of disadvantage & advantage in a community. * Engaging the community around this process to understand intervention points and levers for change.

17. Example of an Opportunity Map: Detroit MI (2007) (Dark Areas = Most Opportunity Rich Communities) (Light Areas = Most Opportunity Deprived Areas) (Green Dots = African American Men & Boys Opportunity Mapping Building composite maps of multiple indicators of opportunity for a community. * Visualizing & Understanding the system of disadvantage & advantage in a community. * Engaging the community around this process to understand intervention points and levers for change.

18. What’s Next (In Session 3) Session 3: Building Capacity & Implementation: Developing Partnerships and Building Technical Support to Support Mapping Initiatives, Moving from Maps to Action (March 2013) 18