1. Listen. Analyze. Act. Social Media Monitoring & Analysis

2. Talking Complaining Nagging Slandering Gossiping Asking Answering Sharing Helping Attacking Discovering Consulting Responding Supporting Opinionating Contemplating Slaughtering Recommending Searching Finding Defaming Crowning Conversing Its all about the conversation

3. Listening is the beginning of every conversation Insight is a direct result of listening & analysis

4. We monitor and analyze the conversation on the web Conversation Blogs Forums Talkbacks Editorial Content Social Networks Knowledge & Insight Knowledge & Insight

5. Volume 100%- 100%+ 50% Sentiment Ford Focus Peugeot 308 Hyundai i30 Toyota Corolla Madza3 Automotive Category > Dashboard

6. Volume 100%- 100%+ 50% Sentiment Ford Focus Peugeot 308 Hyundai i30 Toyota Corolla Madza3 Web Sites Cars Forum Tapuz ynet FXP Walla Globes Facebook Topics Driving Experience Reliability Gas Consumption General Look Trunk Space Other 19% Automotive Category > Dashboard 40% 16% 10% 9% 7% 6% 4% 19% 18% 11% 8% 25% 19% SentimentAudience Married w/children Career Builders Teens 47% 34% 19% %

7. Volume 100%- 100%+ 50% Sentiment Cars Forum Walla ynet Tapuz Web SitesTopicsAudience Sentiment FXP Cars Forum Tapuz ynet FXP Walla Globes Facebook 40% 16% 10% 9% 7% 6% Driving Experience Reliability Gas Consumption General Look Trunk Space Other 19% 18% 11% 8% 19% 25% 19% 4% 19% Globes Facebook Automotive Category > Mazda 3 > Web Sites Married w/children Career Builders Teens 47% 19% % 34%

8. Volume 100%- 100%+ 50% Sentiment Trunk Space Reliability Gas Consumption Driving Experience Web SitesTopicsAudience Sentiment Cars Forum Tapuz ynet FXP Walla Globes Facebook 40% 16% 10% 9% 7% 6% Driving Experience Reliability Gas Consumption General Look Trunk Space Other 19% 18% 11% 8% 19% 25% 19% 4% 19% General Look Automotive Category > Mazda 3 > Topics Married w/children Career Builders Teens 47% 34% 19% %

9. Volume 100%- 100%+ 50% Sentiment Married w/children Web SitesTopicsAudience Sentiment Teens Cars Forum Tapuz ynet FXP Walla Globes Facebook 40% 16% 10% 9% 7% 6% 19% 18% 11% 8% 19% 25% Married w/children Career Builders Teens 47% 34% 19% Automotive Category > Mazda 3 > Audience 4% 19% 19% % Career Builders Driving Experience Reliability Gas Consumption General Look Trunk Space Other

10. Bottom Line: Insights driven from Listening Listen.Analyze.Act.