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Changing Technology: Implications for Planning, Delivery, and Marketing of Lifelong Learning Programs Patricia Flynn Chair, Board of Directors,

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Presentation on theme: "Changing Technology: Implications for Planning, Delivery, and Marketing of Lifelong Learning Programs Patricia Flynn Chair, Board of Directors,"— Presentation transcript:

1 Changing Technology: Implications for Planning, Delivery, and Marketing of Lifelong Learning Programs Patricia Flynn Chair, Board of Directors, OLLI@UMassBoston Wichian Rojanawon, Ph.D. Director, OLLL@UMass Boston

2 What is Technology? "Technology encompasses digital hardware and software, including fixed and mobile computing and communications systems and devices, operating systems, applications, and processes that can be applied to the delivery and sharing of course content and marketing and management of lifelong learning programs.”

3 Why is Technology an Issue? It’s a “Tool” to: Efficiently Plan and Manage the program Expand and Strengthen Community of Learners Engage Members in Learning by Providing Options in the Changing Environment of Information Technology

4 Rational:  The Impact of Technology on Older People and the Uses and Preferences of Technology among Members  The Increase in Number of Members  Lack of Space & Parking Problems  The Efficient Use of Staff’s Time  The Increase in Operational Costs  The Aging of Long-time Members  The Expectations of New Cohorts of Members

5 ONCE UPON THE TIME…… 1999 90 members, 14 courses, 10 lectures & others Excel Database 2008 500 members, 90 courses, 40 lectures & others—3 offsite locations Access Database + Constant Contact programs + Video Conference courses 2014 1,100 members, 140 courses, 80 lectures & others—4 offsite locations CampusCE

6 What We have Done… Video Conference Classes (8-10 courses per semester since 2005--$2,500 per semester Offsite Location –bought $9,000 equipment for the Hingham Public Library Offer On-Demand Videos on Our Website— No Cost

7 What We have Done… Offer Assisted Listening Device ($300 per set) Offer Access to Mango Language Program ($1,000 per year) Offer Free Access to Atomic Learning, an online training resource for over 200 computer programs (no cost) Signed up for an Online Registration Service ( $9,000/yr)

8 Established a Technology Committee and Conducted a Technology Survey Surveyed 1,000 OLLI member in 2012 Survey Respondents: 446 Objectives  Assess demand for digital-technology related courses, brown bag lectures, workshops, and Special Interest Groups  Identify new opportunities for distance learning.  Enhance members’ ability to make informed decisions regarding their acquisition of new technology.

9 Survey Scope  Computers & Portable Electronic Devices  Computer Software  Internet Applications & Activities  Personal Security  Miscellaneous Questions  Other Areas of Technology Interest  Volunteer Opportunities

10 Computers & Portable Electronic Devices Respondents who have one Respondents who want one Candidates for Training Cell Phonesn=364 (82%)n= 2 (<<1%)n= 78 (17%) Digital Camerasn=332 (74%)n= 30 (7%)n=197 (44%) Desktopsn=307 (69%)n= 11 (2%)n= 76 (17%) Laptopsn=282 (63%)n= 62 (14%)n=163 (37%) HDTVsn=279 (63%)n= 35 (8%)n=125 (29%) eReadersn=161 (36%)n= 69 (15%)n=179 (40%) Smartphonesn=121 (27%)n= 99 (22%)n=225 (50%) Tabletsn=107 (24%)n=121 (27%)n=240 (54%) Streaming Videon= 79 (18%)n= 61 (14%)n=190 (43%) Smart TVsn= 60 (13%)n= 74 (17%)n=207 (46%)

11 Internet Applications and Activities Respondents who use it Candidates for Training Emailn=421 (94%)n=116 (26%) Web Browsingn=394 (88%)n=174 (39%) Researchn=311 (70%)n=224 (50%) Travel Planningn=294 (66%)n=223 (50%) Bankingn=250 (56%)n=128 (29%) Reading News and Books n=233 (52%)n=179 (40%) Buying & Sellingn=155 (35%)n=239 (54%) Voice/Video over IPn=110 (25%)n=290 (65%) Investingn=80 (18%)n=124 (28%) Bloggingn=60 (13%)n=206 (46%)

12 Computer Software Respondents who use it Candidates for Training Word Processingn=359 (80%)n=155 (35%) Spreadsheet Development n=175 (39%)n=217 (49%) Photo Managementn=145 (33%)n=321 (72%) Presentation Development n=139 (31%)n=198 (44%) Photo Editingn=130 (29%)n=318 (71%) Data Base Management n=60 (13%)n=193 (43%)

13 OLLI vs. Pew Internet Findings OLLI Survey Respondents Americans 65 and Older 1 Internet or Email use95%53% Cell or Smartphone Ownership 96%69% Desktop Ownership69%48% Laptop Ownership63%32% eReader Ownership36%11% Tablet Ownership24%8% 1 Older adults and internet use, Pew Internet & American Life Project, Pew Research Center, 6 June 2012.

14 Internet Applications and Activities Social Networking Sites: Facebook ▸ 175 (39%) use Facebook ▸ 186 (42%) are candidates for training Linkedin ▸ 70 (16%) use Linkedin ▸ 141 (32%) are candidates for training Twitter ▸ 27 (6%) use Twitter ▸ 163 (37%) are candidates for training

15 Survey Summary and Conclusions ▸ Our members are heavily committed to technology. ▸ Demand for greater use and ownership of technology. ▸ Need for training, and a challenge to provide it. ▸ We have data to support curriculum planning and distance-learning initiatives. ▸ Technology will continue to be an enabler for lifelong learning.

16 Rethinking Lifelong Learning Through Technologies How to Use Current and Future Advancement of Technology to Benefit Our Community of Learners How to Recruit Study-Group Leaders or Facilitators Who Understand and Know How to Use New Technology in the Traditional or Virtual Classrooms How to learn and choose Products or Services in order to improve the Quantity and Quality of Course Offerings

17 How to train, recruit staff and volunteers who are “techies” and skilled in applying available technology to meet our needs How to collaborate with other OLLIs through technology How to Increase Funding to Purchase Those Products and Services

18 Massive Open Online Course (MOOC) An online course aimed at unlimited participation and open free access via the web. In addition to traditional course materials such as videos, readings, and problem sets, MOOCs provide interactive user forums that help build a community for students, professors, and teaching assistants (TAs).

19 Biggest MOOC Provider s  https://www.edx.org/. Harvard and MIT and other ivy league schools. https://www.edx.org/  https://www.coursera.org/. Started by Stanford University professors, Duke and Yale and many other schools are members. https://www.coursera.org/  https://www.udacity.com/. Mostly computer science courses. https://www.udacity.com/  https://iversity.org/ European MOOC provider. https://iversity.org/

20 https://www.edx.org/ EdX offers interactive online classes and MOOCs from the world’s best universities. Online courses from MITx, HarvardX, BerkeleyX, UTx and many other universities. Topics include biology, business, chemistry, computer science, economics, finance, electronics, engineering, food and nutrition, history, humanities, law, literature, math, medicine, music, philosophy, physics, science, statistics and more. EdX is a non-profit online initiative created by founding partners Harvard and MIT.

21 Coursera https://www.coursera.org/https://www.coursera.org/ 10 educational institutions currently participate ranging from Brown to Duke to U. of London. Currently 641 courses available, over 7 million people signed up. Courses taught in English, Spanish, French, Chinese and Italian 23 Categories range from humanities to Computer Science to Law

22 Academic Earth Collects 15 Academic Sites http://www.academicearth.org/http://www.academicearth.org/ Dozens of schools with overlap with Coursera and EdX

23 Khan Academy http://www.khanacademy.org/ http://www.khanacademy.org/ In 2012, Time Magazine named Salman Khan in annual list of 100 most influential people in the world Library of >4,000 short videos on everything from arithmetic to physics, finance, art, and history Link to “ABOUT” and view 11 minute video on offerings

24 Technology, Entertainment & Design: (TED) www.ted.com www.ted.com Formed in 1984, a nonprofit devoted to “Ideas Worth Spreading.” Currently over 1,400 talks on their site and they are amazingly good. All talks sub-titled in English Funded by ~25 major corporate sponsors: Microsoft, IBM, Coca-Cola, etc. See the following site for a fascinating talk on the emergent patterns of climate change: http://www.ted.com/talks/gavin_schmidt_the_emergent_patterns_of_climate_change

25 Data and Articles Visual data from HarvardX (part of EdX): http://alturl.com/4imea HarvardX and MITx: The First Year of Open Online Courses, Fall 2012-Summer 2013: http://alturl.com/vvfqq Article: http://alturl.com/nrwu2http://alturl.com/nrwu2 NY Times article (Nov 2012) on MOOCs: http://alturl.com/4ndqx http://alturl.com/4ndqx

26 Do Not Under Estimate Your Members A 93-year old member who recently bought an iPad and took a class “iPad for Beginners” with a proud instructor after the last day of class

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