1. WHAT IS A MARKETER ?

2. Marketer I study the field of marketing. Today I’m going to talk about what a marketer is. Marketers have to find and identify potential customer ability, good communication ability to persuade, build trust and eliminate the capability to customer concerns, the ability to deal and repeated transactions. Marketing, is mainly on marketing, so marketing research, first, the customer's consumption psychology, objective consumer motivation, consumer.

3. 5 important about marketing Opportunity identification New product development Customer attraction Customer retention and loyalty building Order fulfillment

4. For example : Chanel perfume You need to talk to customers about the Chanel this brand, all want to know your product, continuous learning and research your products. For example Chanel perfume and taste what different story. At the same time you have to love and trust your product. Be enthusiastic marketing this perfume product.

6. Market is very important for enterprises Under the condition of modern market economy, enterprises must attach great importance to marketing. To study the sale of products target consumer group. The target consumer group for understanding and familiarity determines whether the products can be sold. Give the product a accurate positioning, which is suitable for what kind of level, for which the people of the region, suitable for what age people. These people's consumption concept, consumption ability and desire to purchase the situation. On the basis of the grasp of customer data, to develop an effective marketing strategy is to help. For customer's concept of consumption, the situation is more complicated, because of the environment, education, regional differences, living habits, influenced by the traditional influence of different.

7. For example, it was in a critical period of development Haier group, is intended to adjust the refrigerator production strategy. As the volume for the refrigerator and cause a different opinion. At that time, the sales volume of refrigerators on the market is 5L, basically meet the needs of the user without at least waste phenomenon. However, Haier CEO after over in one's mind, increase the volume of refrigerators decisions, and will be adjusted to 10L. As the marketing, the most important is to study customer buying psychology. Considering the future development of China's economy, the demand for refrigerators volume will more and more. Again, even if some users don't need a big volume refrigerator, but compare with the wind gradually into people's mind, enhance the user's desire to buy. Further research on the target consumer group, to grasp the direction of the market, making the game's marketing strategy is very important.

8. Then have a look the success of Wang Laoji, when Wang Laoji positioning in the tea, it's just a small regional brand, when Wang Laoji to not lit drink, it has been a national market, while sales rose sharply. The key to success is to convert the background, strategic positioning by conversion, a huge market opportunity came out. For a once brilliant success, success yesterday, might just be the biggest obstacle to the success it is today, because the background changed, it still use the old eyes, old manipulation.

9. THANK YOU !