1. Confidential & Proprietary Copyright © 2010 The Nielsen Company Audience Profiling of Micro Market Gurgaon, South Mumbai, Andheri & Jogeshwari - Malad

2. Confidential & Proprietary Copyright © 2010 The Nielsen Company Micro Market (Composite Presentation) Work Residences Shoppin g Gyms

3. Confidential & Proprietary Copyright © 2010 The Nielsen Company Content Sample Size Achieved Audience Profile – (Gurgaon, Malad - Jogeshwari, Andheri and South Mumbai) Audience Behavior in – Shop Section – Work Section – Leisure section – Residential

4. Confidential & Proprietary Copyright © 2010 The Nielsen Company Sample Size Achieved GurgaonSouth MumbaiAndheri Malad - Jogeshwari Total Work21818215182633 Instore622*49139252 Leisure1061593336334 Residential106250128201685 Base: All Respondents4925933614581904

5. Confidential & Proprietary Copyright © 2010 The Nielsen Company 58% of the audience are in the age group of 20 – 30 yrs Most of the Audience are from – SEC A (83%) households – Stay in nuclear families – Hold high work designations – 15% of the respondents are businessmen/industrialist with 10+ employees – Officers/Executives working in the Middle/Senior level (27%) 87 % own the house they stay in – Regular audience to the medium 91% of respondents have recalled seeing the OOH screen at the location Profile of audience in OOH Micro Markets. (South Mumbai, Malad – Jogeshwari, Andheri and Gurgaon)

6. Confidential & Proprietary Copyright © 2010 The Nielsen Company SEC 83% on an overall level belong to SEC A Base - All respondents : 1904 Base: 1904 492 593361 458

7. Confidential & Proprietary Copyright © 2010 The Nielsen Company Age Average Age is around 28 years. Base: 1904 492 593361 458

8. Confidential & Proprietary Copyright © 2010 The Nielsen Company Base - All respondents : 1904 Recall of OOH Screens at the location Base - All respondents who recalled OOH screens at this location Base: 1904 492 593361 458 At an overall level more than 90% have recalled seeing an Out of Home Screens at the locations

9. Confidential & Proprietary Copyright © 2010 The Nielsen Company Audience Behavior

10. Confidential & Proprietary Copyright © 2010 The Nielsen Company OOH audience in In-Store Network Mostly go shopping with – Friends – Family Members Frequency of going Shopping is once in a week (41%). Average time spent on Shopping – Weekday 1 hour 31 minutes – Weekend 2 hours 25 minutes Waiting time near Elevator/ Escalators is 1 min. Short creative to make an impact on these audience

11. Confidential & Proprietary Copyright © 2010 The Nielsen Company OOH audience in WORK Network Audience exposed to OOH network - Work – Employees – 59% Senior executive Waiting time near elevators is around 2.32 mins – Creative should be effective in capturing the attention of this audience in this short span of time. On an average they move in and out of the office 2.84 times a day – increases OTS !

12. Confidential & Proprietary Copyright © 2010 The Nielsen Company OOH audience in LEISURE Network Frequently visit – Frequency of visiting Multiplexes is once a week. Waiting Time – Audience in multiplexes spend around 1 minute near escalator/elevator – Audience in multiplexes spend around 2.59 mins near Washroom.

13. Confidential & Proprietary Copyright © 2010 The Nielsen Company OOH audience in Residential Network 95% SEC A Households  Premium Audience More than 85% Stay in their own house – Regular and continuous audience 80% stay in a nuclear family. Waiting Time – Audience spend around 2.21 mins near escalator/elevator – On an average they move in and out 2.83 times a day – increases OTS !

14. Confidential & Proprietary Copyright © 2010 The Nielsen Company OOH audience in LEISURE Network – Gyms /Health Clubs Health Conscious audience – Visit gyms and Health clubs regularly (46%) Average time spent in a Gym – Weekday 1 hour 42 minutes – Weekend 2 hours 23 minutes Waiting time is around a minute (58 seconds) near lift and 2.81 minutes in the washroom

15. Confidential & Proprietary Copyright © 2010 The Nielsen Company Thank You