1. STORE-BASED RETAILING
MARKETING & ADVERTISING
MRS. BELTRA

2. OBJECTIVES IDENTIFY THE TYPES OF STORE-BASED RETAILERS.
EXPLAIN THE IMPORTANCE OF SERVICE RETAILERS.
IDENTIFY THE TYPES OF SERVICE RETAILERS.

3. STORE-BASED RETAILER: A RETAILER WHO OPERATES AND CONDUCTS BUSINESS FROM A FIXED LOCATION.
ALLOWS WALK-IN CUSTOMER TRAFFIC.
DISPLAYS MERCHANDISE FOR PURCHASE.
MAKE STORE APPEALING.
MOST COMMON FORM OF RETAILING

4. GENERAL MERCHANDISE RETAILER: A RETAILER WHO SELLS A LARGE VARIETY OF MERCHANDISE
DEPARTMENT STORES
JUNIOR DEPARTMENT STORES
SPECIALTY STORES
CATEGORY SPECIALTY STORES
DISCOUNT DEPARTMENT STORES
VARIETY STORES
OFF-PRICE STORES
OUTLET STORES

5. DEPARTMENT STORES: A RETAILER WHO SEPARATES MERCHANDISE INTO DIFFERENT DEPARTMENTS OR SECTIONS
ASSORTMENT OF GOODS, INCLUDING FURNITURE, LINENS, CLOTHING, HOUSEWARES
WIDE RANGE OF CUSTOMER SERVICE
PHYSICALLY LARGE
USED AS ANCHOR STORE IN MALL
LARGE STAFF
ORIGINATED IN MAIN SHOPPING AREAS OF LARGE CITIES
MACYS, SEARS

6. BRANCH STORES
A SMALLER STORE OPERATED BY A DEPARTMENT STORE THAT CARRIES A LIMITED RANGE OF MERCHANDISE.
TAILORED TO THE CUSTOMERS NEED.
EXAMPLE: LARGE POPULATION OF FAMILIES, RETAILER CARRY LARGE SELECTION OF CHILDREN CLOTHING/SHOES

7. BUSINESS AREA, STORE MIGHT CARRY MERCHANDISE GEARED TO BUSINESS ATTIRE
TWIG STORE
OWNED AND OPERATED BY DEPARTMENT STORES.
SMALLER THAN A DEPARTMENT STORE AND CARRY A LIMITED LINE OF MERCHANDISE.
BUSINESS AREA, STORE MIGHT CARRY MERCHANDISE GEARED TO BUSINESS ATTIRE

8. CHARACRTERISTICS OF COMPETITION
WIDE SELECTION OF MERCHANDISE
CONVENIENCE OF TAKING CARE OF MANY SHOPPING NEEDS WITH ONE STOP
PRICES MAY BE HIGHER THAN OTHER RETAILER TYPE STORES DUE TO COST OF EMPLOYEE SALARIES, FINANCE INVENTORY, AND EXPENSES THAT AFFECT DAY TO DAY
MUST BE CREATIVE TO KEEP UP WITH OTHER STORES

9. JUNIOR DEPARTMENT STORES: A SMALLER VERSION OF A DEPARTMENT STORE THAT DOES NOT CARRY AS MANY MERCHANIDSE LINES.
SEPARATE MERCHANDISE INTO DEPARTMENTS
DO NOT CARRY ALL MERCHANDISE AS A DEPARTMENT STORE
SPECIALIZE IN JUST A FEW MERCHANDISE LINES
PRICES ARE HIGHER THAN OTHER RETAILERS TO PAY FOR LARGE STAFF AND OTHER EXPENSES
NEIMAN-MARCUS AND SAKS FIFTH AVENUE

10. SPECIALTY STORES: A STORE THAT SELLS A LIMITED TYPE OF MERCHANDISE.
OFFERS PERSONAL CUSTOMER SERVICE
SLIGHTLY HIGHER PRICES
SMALL STAFF
BARNES & NOBLE, WILLIAMS-SONOMA, FOOT LOCKER.

11. CATEGORY SPECIALTY STORES
CARRY A COMPLETE ASSORTMENT OF MERCHANDISE AT DISCOUNTED PRICES.
DOMINATE CATEGORY
EXAMPLE TOYS “R” US

12. DISCOUNT DEPARTMENT STORE: A DEPARTMENT STORE THAT SELLS MERCHANDISE AT LOW PRICES.
NOT CONCERNED WITH AMBIANCE OF STORE
LOW PRICEs = BUY GOODS IN LARGE VOLUMES.
SELF-SERVICE
MEDIUM SIZED STAFF
EXAMPLE TARGET, WALMART

13. VARIETY STORES: A SMALL RETAIL OUTLET THAT SELLS A VARIETY OF LOW-PRICED MERCHANDISE
USUALLY SELL COSMETICS, SMALL HOUSEWARES, SOUVENIRS, POSTCARDS, AND STATIONERY.
LIMITED ITEMS
SMALL STAFF
NOT TOO COMMON

14. OFF-PRICE STORES: A RETAILER WHO BUYS MERCHANDISE DIRECTLY FROM THE MANUFACTURER AND SELLS IT AT LOW PRICE.
BUY END-OF-SEASON ITEMS, OVERPRODUCED ITEMS, AND ITEMS RETURNED FROM OTHER RETAILERS.
MAY HAVE DIFFERENT MERCHANDISE WITH EVERY VISIT.
MARSHALL, TJMAXX, CENTURY 21

15. PRICES ARE LOWER BUT NOT ALWAYS THE LATEST STYLES
OUTLET STORES: A MANUFACTURER OWNED STORE, ALSO CALLED A FACTORY STORE, THAT SELLS OVERPRODUCED OR RETURNED MERCHANDISE AT LOW PRICE.
AKA FACTORY STORES
PRIOR-SEASON MERCHANDISE, DISCONTINUED LINES, MANUFACTURER SECONDS, AND SLIGHTLY IRREGULAR ITEMS.
PRICES ARE LOWER BUT NOT ALWAYS THE LATEST STYLES
LITTLE CUSTOMER SERVICE
IRREGULAR ITEMS
GAP OUTLET, BANANA REPUBLIC OUTLET

16. SELLS IN BULK OR LARGE QUANTITIES. EXAMPLE SAM’S CLUB, BJ’S
WAREHOUSE AND WHOLESALE CLUBS: A LARGE STORE THAT OFFERS VOLUME DISCOUNT PRICES AND MINIMAL VARIETY, PRESENTATION, AND SERVICE.
PAY A MEMBERSHIP
SELLS IN BULK OR LARGE QUANTITIES.
EXAMPLE SAM’S CLUB, BJ’S

17. SUPERMARKETS: A SELF-SERVICE DEPARTMENT STORE THAT SELLS MOSTLY FOOD AND OTHER RETAIL MERCHANDISE.
DEPARTMENT STORES OF FOOD RETAILING.
BAKERY, DELI, DAIRY, PRODUCE, AND MEAT

18. SELLS SNACK FOOD ITEMS SUCH AS CANDY AS WELL AS BREAD. MAY OPEN 24/7
CONVENIENCE STORES: A SMALL RETAIL OUTLET THAT SELLS CONVENIENCE FOODS AS WELL AS STAPLES AND HOUSEHOLD ITEMS AT HIGHER PRICES.
SELLS SNACK FOOD ITEMS SUCH AS CANDY AS WELL AS BREAD.
MAY OPEN 24/7
EXAMPLE 7-11

19. EXAMPLE SUPER WAL-MART
SUPERCENTERS: A COMBINATION OF A LARGE DISCOUNT DEPARTMENT STORE AND A DISCOUNT SUPERMARKET.
EXAMPLE SUPER WAL-MART

20. SERVICE RETAILER: A RETAILER WHO SELLS SOMETHING THAT IS INTANGIBLE OR DOES NOT LAST VERY LONG.
NOT DEPENDENT ON SOMETHING YOU CAN TOUCH, LOOK AT, OR USE LATER
OPERATE IN A FIXED LOCATIONS
CLOSE CONTACT WITH CLIENTS

21. FINANCIAL SERVICES: A RETAILER WHO PROVIDES PERSONAL FINANCIAL SERVICES.
EX. BANKS, CREDIT UNIONS, ACCOUNTING FIRMS, TAX PREPARATION FIRMS, INSURANCE COMPANIES, STOCK BROKERAGE FIRMS.

22. HOSPITALITY AND LODGING SERVICES: RETAIL SERVICES THAT PROVIDE YOU WITH A PLACE TO LIVE IN COMFORT FOR ONE OR SEVERAL DAYS.
EX. HOTELS, MOTELS, INNS
EXAMPLES PROVIDE BREAKFAST, DRY CLEANING, CABLE TV, GIFT SHOPS, CONCIERGE
CAMP GROUNDS ARE ANOTHER EXAMPLE. CAMPERS RENT SPACE AT THE CAMP SITES, SHOWER, GRILLS.

23. MAINTENANCE AND REPAIR SERVICE: A RETAILER WHO PROVIDES SERVICES THAT REQUIRE SPECIAL TRAINING AND/OR SPECIAL EQUIPMENT.
HOUSECLEANING, LAWN CARE, LANDSCAPE MAINTENANCE, POOL SERVICE.
MANY REPAIR BUSINESSES ARE SMALL, INDEPENDENT RETAILERS. EXAMPLES WATCH OR JEWELRY REPAIR, CARPENTER, APPLIANCE REPAIR (REPAIR TECHNICIANS)
AUTOMOBILE DEALERS PROVIDE REPAIR SERVICES. FORMAL TRAINING FOR MECHANICS.

24. PERSONAL SERVICES: SERVICES YOU USE TO ENHANCE PHYSICAL OR EMOTIONAL WELL-BEING.
PHYSICIANS, OPTICIANS,, BARBERS, NAIL TECHNICIANS, DANCE TEACHERS, DENTISTS, HAIRSTYLISTS, MASSAGE THERAPISTS, PERSONAL PHOTOGRAPHERS, MUSIC TEACHERS, ALTERATIONS

25. RECREATION AND TOURISM SERVICES: A CATEGORY OF THE RETAILING INDUSTRY THAT PROVIDES LEISURE ACTIVITIES.
BOWLING ALLEYS, AMUSEMENT PARKS, MOVIE THEATERS, LIVE THEATERS, CONCERT HALLS, HOBBY OR CRAFT STORE.
TRAVEL AGENTS IS A TOURISM SERVICE PROVIDER.

26. RENTAL SERVICES: SERVICES THAT PROVIDE A WAY TO USE GOODS WITHOUT HAVING TO PURCHASE ANYTHING.
CAR RENTALS, MOVIE RENTALS, TUXEDO RENTAL, LIMO RENTAL, TRUCK RENTAL, OFFICE / HOME FURNITURE RENTAL.

27. RESTAURANTS AND FOOD SERVICES
ALMOST EVERY TYPE OF ESTABLISHMENT PROVIDES FOOD.
EXAMPLE CHILI’S, TACO BELL, SCHOOL CAF.

28. SECURITY SERVICES PROTECT HOME, PERSON, AND PROPERTY.
HOME SECURITY SYSTEMS CAN BE INSTALLED
PERSONAL SAFETY PROVIDES SAFETY TRAINING

29. TRANSPORTATION
IN THE BUSINESS OF MOVING PEOPLE OR PRODUCTS FROM ONE PLACE TO ANOTHER
EXAMPLE AIRLINES, TRAINS, BUS, TAXIS, LIMOS, TRUCKING COMPANIES

30. A convenience store and an outlet store are the same thing.  
  a.   TRUE  
  b.   FALSE ✔
General-merchandise retailers are not grouped with food retailers.  
  a.   TRUE  
  b.   FALSE   ✔
Hotels are an example of the recreation and tourism industry.  
  a.   TRUE  
  b.   FALSE   ✔

31. A store-based retailer does business only online and over the phone.  
  a.   TRUE  
  b.   FALSE   ✔
Yoga classes are an example of a retail service.  
  a.   TRUE  
  b.   FALSE   ✔
This type of retailer sells a large variety of merchandise and offers customer services:  
  a.   department store  
  b.   junior department store  
  c.   discount department store  
  d.   all of the above ✔

32. This type of store concentrates on one type of thing or line of merchandise:  
  a.   variety store  
  b.   specialty store  
  c.   junior department store  
  d.   outlet store ✔
Insurance companies are an example of this type of retailer:  
  a.   personal services  
  b.   recreation and tourism  
  c.   financial services  
  d.   rental services ✔

33. Which of the following is NOT a food service retailer?  
  a.   restaurant  
  b.   caterer  
  c.   hotel  
  d.   specialty store   ✔
Which type of store is not as common as it once was?  
  a.   junior department store  
  b.   mall  
  c.   variety store  
  d.   video store ✔

34. CHECKING CONCEPTS *HAND IN*
DEFINE STORE BASED RETAILERS.
DESCRIBE WHAT GENERAL MERCHANDISE RETAILERS SELL.
NAME FOUR EXAMPLES OF GENERAL MERCHANDISE RETAILS.
IDENTIFY THREE MAINTENANCE AND REPAIR SERVICE RETAILERS.
COMPARE SUPERCENTERS AND WAREHOSE CLUBS.
DESCRIBE SERVICE RETAILERS.
EXPLAIN WHAT THE HOSPITALITY AND LODGING INDUSTRY PROVIDE.
EXPLAIN WHY FOOD RETAILERS ARE CATEGORIZED SEPARATELY.

35. GROUP WORK *HAND IN* SELECT A SERVICE RETAILER. MAKE UP A NAME, LOGO
PROVIDE ADDRESS AND PHONE NUMBER
PROVIDE YOUR SERVICES
Present to class

36. MATH *HAND IN*
ONE OUTLET STORE SELLS JEANS FOR $45 BUT OFFERS A BUY ONE GET ONE FREE DEAL. A DISCOUNT STORE OFFERS THE SAME JEANS FOR $23 A PAIR. WHICH STORE SELLS FOR LESS?
JAMES WOULD LIKE TO BUY A NEW STEREO. HE SEES TWO ADS FOR STEREOS IN THE NEWSPAPER. THE WAREHOUSE STORE HAS THE MODEL HE WANTS FOR $ THE DEPARTMENT STORE HAS THE SAME MODEL AT $ BUT ALL STEREOS ARE 20% OFF THIS WEEK. WHICH STORE SHOULD HE GO TO FOR THE BEST DEAL?