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Published byDerick Wood Modified over 7 years ago
By: Dasmine Reddish
The marketing budget will not exceed 5% if our gross annual sales. Our promotions will always stay in tune with our company objectives and mission statement. I will be selling to males and females teenagers and young adults.
I chose these products so that teenagers will have many varieties to choose from. My products will make a great impact to young adult and teenager society.
My retail location will be foundation of building our customer base. We will also manage a direct mail program that will focus on our top 50% customers spotlighting any in-house sales and promotions. It will allow Manufacturers/Producers to agents to wholesalers to my retail stores around the east coast.
East Coast Gear will maintain a flexible pricing strategy. We will base the product lines that we carry on their reputation and quality at East Coast Gear. Most of our lines will stay at suggested retail price until we have a our monthly sells. We will also utilize the standard practice of key stoning as well.
East Coast Gear Target Market will be all these outlet stores like NIKE, UnderArmour, Adidas, and many others.
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