1. SWOT Analysis Entrepreneurship Mr. Rodrigues

2. Sorry Bill… March 5, 2008 Forbes Magazine World’s Richest People announced that Microsoft’s Bill Gates is now 3 rd Warren Buffet – CEO of Berkshire Hathaway is now #1 1.Warren Buffet -- $62 B (not Jimmy) 2.Carlos Slim Helú – $60 B 3.Bill Gates -- $58 B

3. SWOT Analysis Strengths (internal) Weaknesses (internal) Opportunities (external) Threats (external)

4. Internal vs. External Strengths and Weaknesses are considered internal factors---meaning you as the business owner can control them. How you manage or market the business controls whether it is a strength or weakness Opportunities and Threats are considered external factors---meaning you have little control over them. It is your job as a business owner to respond appropriately

6. Examples Strengths Resources, Assets, People Experience, knowledge, data Weaknesses Reputation, Morale, commitment, leadership Accreditations Opportunities Technology development and innovation Seasonal, weather, fashion influences Threats New technologies Political effects Seasonality, weather effects Loss of key staff

7. Look at some examples… Use the following Hyperlink to explore some sample SWOTs Marketing Teacher