1. Havaianas Robin Susan Erica Mei

2. Why we choose this product and opportunity
A product from Brazil
100 percent pure rubber sandal
One of the best products in the world
The generalization
A work of art

3. What is Havaianas

4. Category of Havaianas
Woman
Men
Kids/ Baby
Limited Edition

5. Types of Havaianas

6. Flash Tresse & Flash Urban Fresh

7. High Look & High Flower

8. Slim & Slim Flower

9. Fit

10. Skull & Cards

11. Letrinhas & Flores

12. Metalic Light Golden & Slim Little Bird

13. Sunny

14. surf girl
floral

15. original

16. brasil logo

17. Slogan analysis
“The Real Ones”

18. SWOT- Strength
Material
Design
Quality
Price

19. SWOT- Weakness Informal Not good for health
More expensive (than the other sandals)
Not good for health

20. SWOT Opportunity
To expand the variety
Create another selling point

21. SWOT- Threat creativity is a must
many new brands and imitators each day
customer's consistency

22. How a havaianas born

23. Summary: Havaianas is another word for flip-flops.
People buy it because of its material, quality, and design.
Its weakness are it is not formal footwear, it’s more expensive, and could make a health problem because of the design itself.
They still have opportunities to expand the variety of flip-flops, therefore, create another selling point.
Threat as a top brand, creativity, managing skills, consistency, is a must.

24. Advertisement Time

25. Do you have one of havaianas?