1. Presidents Assembly Monthly Webinar November 15, 2012

2. Watch the Full Webinar To watch this recording, go to: https://www1.gotomeeting.com/register/786941713 Recordings are available for 12 months.

3. During the Webinar – Just Ask! Please use this question area to communicate with us throughout the webinar. Have a question…type it!!

4. Raise Your Hand There will be designated times to speak your questions. You can click on the “Raise Your Hand” button. When we are ready for your question, we will unmute you and call on you.

5. What Chapter do you represent? Please use your GoToWebinar Question box to type in the name of your Chapter…

6. Presidents Assembly Leadership 2012-2013 Lola Kakes Greater Tucson Chair presidentsassembly@nawbo.org Carolynne Mather Lakeland Metro Chair-Elect Rachael Bender Southwest Florida Immediate Past Chair

7. 2012-2013 Presidents Assembly Steering Committee Regional Representatives Janet South NAWBO Indianapolis Midwest Region Patsy Foxworth NAWBO San Antonio Western Region Nancy Chorpenning NAWBO Atlanta Southern Region

8. NAWBO REGIONAL BREAKDOWNS Northeast & Atlantic Region Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, Pennsylvania, New Jersey, Delaware, Maryland, District of Columbia, Virginia, W. Virginia Midwest Region Wisconsin, Michigan, Illinois, Indiana, Ohio, N. Dakota, S. Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri Southern Region North Carolina, South Carolina, Georgia, Florida, Kentucky, Tennessee, Mississippi, Alabama, Oklahoma, Texas, Arkansas, Louisiana Western Region Idaho, Montana, Wyoming, Nevada, Utah, Colorado, Arizona, New Mexico, Alaska, Washington, Oregon, California, Hawaii

9. What the Presidents Assembly Does: Presidents Assembly Steering Committee is responsible for: Serving as “voice of the chapters” on the National Board and facilitating communications between National and the chapters Facilitating chapter collaboration/information sharing via webinars Creating a community of chapter leaders Helping chapter leaders with strategic planning, problem resolution, etc.

10. WEBINAR SCHEDULE Mark Your Calendar NOW! Webinars will be held on the third Thursday of every month at noon Eastern time. Upcoming Webinars: December 20 – Driving Membership January 17 – TBA February 21 - TBA * Schedule subject to change Suggest a webinar topic by emailing presidentsassembly@nawbo.org

11. PA Facebook Page Use to share news and information; exchange best practices; ask for help; etc. All chapter leaders are welcome to join. Please do not use to market your business.

12. News from National Lola Kakes PASC Chair

13. Public Affairs Update Diane Tomb President & CEO

14. Meet a National Board Member Darla Beggs Director Abba Staffing & Consulting Dallas/Ft. Worth Chapter

15. Traveler’s Insurance - Webinar Travelers Insurance is excited to host a webinar exclusive to NAWBO members! Cyber threats are REAL. They are COMPLEX. And they are COSTLY. Are you protected? Did You Know?..... The largest percentage of data breaches occurred in organizations with less than 100 employees.* Did You Know?..... 77% of employees leave their computers unattended.*

16. Are You Protected? Did You Know?..... The chances of an organization being hacked in a 12-month period is a "statistical certainty".* * Verizon 2012 Data Breach Investigation Report Don’t miss this opportunity to learn valuable information about a hot topic with growing implications for businesses.

17. Program Details DateWednesday, November 28, 2012 Time12 pm EST/9am PST Duration30 – 45 minutes PresentersLinda Betz, Chief Information Security Officer and Mary Galvin, Attorney specializing in cyber risk CostFree to NAWBO Members!

18. Small Business Saturday Sarah Forger Senior Manager, Women’s Business Initiative American Express OPEN

19. Small Business Saturday American Express OPEN and NAWBO are raising awareness about the importance of shopping at small businesses this month (which 96% of consumers already agree with). Between Black Friday and Cyber Monday sits Small Business Saturday, a day dedicated to helping small businesses and their communities. By supporting local, independently-owned small businesses, we’re helping create jobs, boost the economy and preserve neighborhoods around the country.

20. November 24th This year, Small Business Saturday is November 24th and we want to help make the day even bigger. Last year, more than 100 million people shopped small on Small Business Saturday. This year, Small Business Saturday is November 24 th and you can help make the day even bigger.

21. How to Get Involved NAWBO and American Express businesses to: –Shop Small this November 24th and Learn More at ShopSmall.com Consumers: –Visit ShopSmall.com to find out where to Shop Small® near you –Learn how you can rally your friends and family at ShopSmall.com –“Like” the Small Business Saturday page on facebook.com/ShopSmall

22. ShopSmall.com will Help You: Promote your business with free in-store signage, sample social media posts and other marketing assets from American Express Maximize your small business’ exposure with free, personalized online advertising. Use our interactive map to find and rally other local small businesses in your area Learn more about how other small business owners have made the most of the day

23. Get Involved and Get Connected We have been discussing the importance of our members to be more engaged in NAWBO. Here is a great opportunity to “get involved and get connected” An official call went out for nominations seeking nominations for the NAWBO ® Board of Directors for the term of 2013- 2015. The nominations committee is seeking board candidates to apply who possess strong leadership attributes and are looking to serve NAWBO at the National level. If interested, go to the NAWBO site for more details and an on-line application. Deadline is December 9 th !

24. Social Media for GROWING Your Chapter Moderated by Nancy Chorpenning Presenters: Bonnie Ruszczky Diane Myer

25. Bonnie Buol Ruszczyk, BBR Marketing www.bbrmarketing.com bonnie@bbrmarketing.comcom www.twitter.com/bbrwww.twitter.com/bbrmarketing www.linkedin.com/in/bonniebuolruszczykom/in/bonniebuolruszczyk

26. A branded, professional and consistent online presence is more important than ever. Website Social media Content marketing The average consumer today checks 10.4 information sources before buying. (Social Trends Report 2012) What Goes into Your Content?

27. Objective & purpose Integration with other tactics Audience Focus Creation Frequency Promotion Management Measurement Definition of success You Need a Plan!

28. Traditional marketing talks AT people. Content marketing talks WITH people. Traditional vs. Content Marketing

29. Content marketing exploits your unique position in your markets to generate valuable insight and advice on issues your customers and prospects care most about. What is content marketing? Content …

30. Content marketing exploits your unique position in your markets to generate valuable insight and advice on issues your customers and prospects care most about. What is content marketing? Communicate your differentiators. Content …

31. Content marketing exploits your unique position in your markets to generate valuable insight and advice on issues your customers and prospects care most about. What is content marketing? Value is in the eye of the reader. Content …

32. Content marketing exploits your unique position in your markets to generate valuable insight and advice on issues your customers and prospects care most about. You and your organization are the experts What is content marketing? Content …

33. Content marketing exploits your unique position in your markets to generate valuable insight and advice on issues your customers and prospects care most about. What is content marketing? Not products or services! Content …

34. What is content marketing? Their priorities. Not your priorities. Content marketing exploits your unique position in your markets to generate valuable insight and advice on issues your customers and prospects care most about. Content …

35. What is content marketing? Blogs White papers & e-books Video Webinars Podcasts Demos Presentation slides (SlideShare) Articles

36. 36 Part 2 – TOOLS Diane Myer Accurso, icre8t Results icre8t.com diane@icre8t.com twitter.com/icre8t linkedin.com/in/dianemyer 404-423-4433

37. How to make social easier Follow a process Simplify and delegate Use editorial calendars Use tools and software

38. Content is the most important part

39. “There’s an app for that…”

40. Cheap & Easy to use

41. Sprout Dashboard

42. Hootsuite Dashboard

43. Questions?

44. Thank you for participating in NAWBO Presidents Assembly Webinar! We look forward to talking to you next month. The webinar will be on December 20, 2012 at noon Eastern on Driving Membership. To share this information with your chapter’s leadership, visit NAWBO Presidents Assembly Community for the slides or the Facebook Presidents Assembly Page for the link to the recording.

45. CONTACT NAWBO Member Services: memberservices@nawbo.orgmemberservices@nawbo.org Chapter Services: chapterservices@nawbo.orgchapterservices@nawbo.org Presidents Assembly: presidentsassembly@nawbo.org News/Article Submissions: publications@nawbo.orgpresidentsassembly@nawbo.orgpublications@nawbo.org Website/Technical Support: techsupport@nawbo.orgtechsupport@nawbo.org

46. Your Feedback is Welcome! Please send feedback to presidentsassembly@nawbo.orgpresidentsassembly@nawbo.org