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Matthew & Brita Willis ------ URBAN PIONEERS ----- Urban Pioneers - Exploring the Frontier of Sustainable Design Presented by Brita & Matthew Willis.

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Presentation on theme: "Matthew & Brita Willis ------ URBAN PIONEERS ----- Urban Pioneers - Exploring the Frontier of Sustainable Design Presented by Brita & Matthew Willis."— Presentation transcript:

1 Matthew & Brita Willis ------ URBAN PIONEERS ----- Urban Pioneers - Exploring the Frontier of Sustainable Design Presented by Brita & Matthew Willis

2 Matthew & Brita Willis ------ URBAN PIONEERS ----- Presentation Overview The team Our vision Opportunities in sustainability The concept Competitive advantages Next steps Personal Lessons

3 Matthew & Brita Willis ------ URBAN PIONEERS ----- Brita & Matthew Willis Want to start our own business Complementing professional experience Mission-driven Community-oriented

4 Matthew & Brita Willis ------ URBAN PIONEERS ----- Our Vision Add value to others’ lives Live out our own beliefs Express individuality This vision provides flexibility in how we implement it Provide individuals with ways to combine beauty, functionality and sustainability in their living space

5 Matthew & Brita Willis ------ URBAN PIONEERS ----- Opportunities in sustainability Boom in sustainable building market Furniture & furnishings market expected to grow 7-8% in 2007 Consumers looking for ways to live a more sustainable lifestyle Sustainable companies’ growth outpacing normal market growth

6 Matthew & Brita Willis ------ URBAN PIONEERS ----- Healthy Living

7 Matthew & Brita Willis ------ URBAN PIONEERS ----- Options for Market Entry Interior designers / Architects Distributor / Wholesaler Showroom Dealer / Retailer Design Company Design Company store/website Commercial End Customer Residential End Customer Importer Broker Our choice: Build experience and brand name through residential retail location, then extend into commercial sector as broker. Implications: Moderate capital investment and risk exposure Swedish trade council, 2005

8 Matthew & Brita Willis ------ URBAN PIONEERS ----- Competitive Environment

9 Matthew & Brita Willis ------ URBAN PIONEERS ----- The Concept Sustainable furniture & furnishings –Nordic influence Services to promote sustainable lifestyle Consumer: –Mid-20s-40s homeowner interested in social responsibility and design Connect consumer to designer

10 Matthew & Brita Willis ------ URBAN PIONEERS ----- Competitive Advantages Exclusive agreements with designers Cutting edge of sustainable technology Knowledge of production process and materials

11 Matthew & Brita Willis ------ URBAN PIONEERS ----- Next Steps Become experts in sustainability Build a network in NW USA Explore possibilities: –Create own product line –Include coffee shop next to the store –Expand to multiple locations and act as a commercial broker

12 Matthew & Brita Willis ------ URBAN PIONEERS ----- Personal Lessons Clear boundaries between business and personal time Entrepreneurial spirit v. business reasoning Convince through clear communication

13 Matthew & Brita Willis ------ URBAN PIONEERS ----- Thank you for listening!


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