1. Marvel Entertainment, Inc. Xiaodan Dong Feb 21, 2008

2. Marvel’s History Marvel Comics early superheroes Stan Lee created Spider-Man Mismanagement and bankruptcy Acquired by “Toy Biz” Turnaround phase

3. Marvel’s Goals Monetize the content library Ensure the quality of the content Foster the long-term value

4. Current Marvel CEO: Peter Cuneo New strategies - Publishing - Toys - Licensing Debt free (2004)

5. Gross Profit Composition Total Gross Profit: 268 Million in 2003

6. Future Marvel Capitalize prominent characters Shift focus to lesser-known characters Keep current business model Take on more capital-intensive

7. Reference Elberse, A. (2005). Marvel Enterprises, Inc. In M Mantrala (Ed.), Marketing 8050 (pp. 117-136). Columbia, MO: University Bookstore.