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The Design Process Chapter 7.

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Presentation on theme: "The Design Process Chapter 7."— Presentation transcript:

1 The Design Process Chapter 7

2 You Will Learn: To explain the types of fashion designers
To identify the elements and principles of design used to create fashion To name the steps in the fashion design process

3 Key Terms: Collection- a group of clothes designed an produced for a specific season Color- a visual characteristic representing hue and tone, that is one of the most important elements of fashion design Silhouette- the overall form, or outline, of a garment Line- distinct elongated mark that directs the eye movement when viewing the garment

4 Key Terms: Texture- a characteristic of the surface of a material in terms of how it feels and looks Principles of Design- the standards for creating good design that include proportion, balance, rhythm, emphasis, and harmony Computer-aided design (CAD)- computer programs that perform many design functions to create fashion designs

5 The Role of the Fashion Designer
Keep fashion changing Ultimate goal of creating new trends to increase consumer spending Anticipate what their target market will buy Produce fashion at prices consumers will pay for

6 Designer Tasks Create original designs and select the appropriate fabrics that will sell Monitor the process from pattern making to sample production to manufacture of the completed line Monitor assistants who carry out their ideas If they are self-employed the must also: Develop new business contacts Examine equipment and space needs Perform administrative tasks

7 Types of Designers Self-Employed Designers- Design-House Designers-
Create original garments as well as clothing that follows established fashion trends Design-House Designers- Produce 2 major collections each year Designers for Manufacturers- Most designers work for manufacturers Can specialize in a particular classification of clothing Or might work only on accessory items Create designs for home furnishings

8 Elements of Design Elements should always be chosen according to the Principles of design, and then combined to create harmony Elements of Design: Color Silhouette Line Fabric Texture

9 Color Most important design element
When choosing color designers must consider: Setting the Tone Occasional Colors Cultural Colors Seasonal Colors

10 Color Hue- the name given to a color
Value-the lightness or darkness of a color Tint- you are adding white to the color Shade- you are adding black to the color Intensity-the brightness or dullness of a color Fuchsia vs. Olive Green

11 The Role of Silhouette and Line
The silhouette gives the garment shape Often the key design feature that every one thinks about Common Silhouette’s Tubular Bell-shaped Back Full Structural Lines and Decorative Lines

12 The Role of Fabric and Texture
The fabric used and the texture of that fabric can determine the success or effectiveness of a design Texture is determined by: Fibers Yarns Method of construction Examples of Textures Shiny Smooth Shaggy Rough

13 Texture and Design Texture influences the shape:
Rough makes the shape bulky Smooth makes the shape slender/clingy The drape of the garment is also affected by texture Softness and drape-ability of a fabric may spark an idea

14 Principles of Design Proportion
The relationship of all the spaces of the garment Make sure all the parts are visually in proportion to each other Is determined by how the total space of a design is divided Sometimes unequal proportions can be pleasing

15 Principles of Design Balance
Is the relationship of one side of the garment to the other Symmetrical (Formal) balance- is the same on both sides of the design center Asymmetrical (Informal) balance- when the parts are not equally placed, on either side of the design center

16 Principles of Design Rhythm Emphasis
Gives a sense of movement through the design repetition of lines, shapes, and colors Emphasis The center of interest, or focal point, of the garment Draws attention to a certain part of the design Designers do not place emphasis at unattractive parts of the garment Garments usually have only one point of interest

17 Principles of Design Harmony
Is achieved when both elements and principles of design have been used correctly Is apparent in couture designs or formal wear Elements and principles of design are not as always obvious in mass-produced and ready-to-wear apparel

18 Design Process and Schedules
Begins each season before marketing periods begin Marketing period is generally 6 months before consumers will purchase the merchandise Designers must be ready 2-3 months before that

19 Steps of the Design Process
Step 1-Basic Decisions Considerations to be made: Fabric Choice The season it will be sold with determine the weight and color of the fabric Design Ideas Number of items to be made and sold Type of promotion to retail stores

20 Steps in the Design Process
Step 2-Design Concept and Samples Sketches/diagrams are prepared Includes colors and fabric choices Then patterns and samples are produced Not all proposed designs for a line are actually produced Editing and changing of the design concepts happen during this step They design by hand or by computer

21 Computer Design Computer-aided design (CAD) features:
Sketch pads with electronic pens Zoom features Scanning features Electronic graphics features 3-D imaging Allows for quick production

22 Steps in the Design Process
Step 3-Sales Research Analysis Keeps records that show the history of styles, prices of styles that sold This helps determine how much should be produced, but also what merchandise should be offered Once the line is previewed and evaluated by retail buyers, then they may produce a greater selection of styles and increase the quantity of certain sizes

23 Steps in the Design Process
Step 4- Design Presentation New line/collection is ready to be shown May participate in fashion weeks Others show merchandise for preview to buyers in their showrooms in fashion centers Times new collections are introduced varies according to each market Women’s is shown at different times than men’s wear and children’s wear

24 Steps in the Design Process
Step 5- Purchase Orders Retail buyers begin purchasing merchandise for their stores Certain styles may be eliminated from a line, due to the number of orders placed by the retail buyers Step 6-Production Final samples and fittings take place Then final patterns are made, and sewing is happens An assembly-line method is used for production Computerized equipment aids in construction

25 Apparel Company Divisions
Organized into 3 main divisions Design Aware of the company’s target market when creating new collections/lines Can be divided into fabric, color, trend Productions Responsible for producing items in sizes that retail stores have ordered Sales Markets the lines and acts as the coordinator between the manufacturer and the retail store Individuals work directly with store merchandise buyers or owners

26 Quick Check What is the role of the fashion designer?
What are the five basic principles of design? What are the basic steps in the fashion design process?

27 You will learn: To identify the steps in the garment production process To compare haute-couture production and prêt-a-porter production To explain how women’s and men’s apparel is sized.

28 Key Terms: Patternmaking- the process of transforming the design into the appropriate pieces needed to produce an apparel item Grading- the technical process of increasing or decreasing the sizes of a pattern to correspond to a garment size Wholesale- the price that retail buyers pay for goods they purchase from manufacturers

29 Key Terms Computer-aided Manufacturing (CAM)- a system that automatically moves the garment parte through each phase of the cutting-and-sewing process Prêt-a-porter- French term for designer ready-to-wear clothing Sizing System- a set of sizes based on common assumptions and methods of development


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