1. Slide 1 of 10Helsinki TSG-T WG2 #5 06-09 Sep ‘99 IDB, Telematics, and 3GPP IDB / Telematics and 3GPP SWG2Author: IDB Forum Helsinki, FITSG-T WG2 #5 06-09 Sep ‘99

2. Slide 2 of 10Helsinki TSG-T WG2 #5 06-09 Sep ‘99 IDB, Telematics, and 3GPP Who? What? IDBITS (Intelligent Transportation System) Data Bus Defines a Simple, Low Cost Method to Connect Consumer Electronic Products and Wireless Communication Devices to Each Other and to the Vehicles Via a Standardized Gateway. Telematics Consumer Products, Services and Supporting Systems That Deliver Information, Communications, and Entertainment to Vehicles and Mobile Devices. The IDB Forum Established to Create the IDB As the Open Global Standard Architecture for the Deployment of Telematics and Consumer Electronic Devices in Motor Vehicles. Consists of Over 40 Members –Auto Makers –Consumer Electronics Companies –Software Companies –Tier 1 Automotive Suppliers –Academia, and Other Organizations Details Can Be Found at http : // www.idbforum.org /

3. Slide 3 of 10Helsinki TSG-T WG2 #5 06-09 Sep ‘99 IDB, Telematics, and 3GPP So Why Did They Write This? To Identify Compelling Reasons for Providing a Translation Function Between an IDB Implementation and 3GPP Devices and Networks. –Current Status of the IDB Standard (SAE J2366) –Acceptance by OEM Car Manufacturers –Telematics Market Potential –Telematics as a New Market Opportunity for the Wireless Industry –The Strategic Nature of the 3G/IDB Gateway and a Logical Strategy for the Wireless Communication and In-Vehicle Telematics Industries

4. Slide 4 of 10Helsinki TSG-T WG2 #5 06-09 Sep ‘99 IDB, Telematics, and 3GPP The IDB Standard Interoperable, Standardized, Universal Gateway and I/O Interconnect for Devices in a Vehicle Defines a Standard Network for the Interconnection of Automotive and Consumer Electronics Products to Each Other and to Vehicles Navigation and Anti-theft Systems Personal Digital Assistants Pagers and Wireless Communication Devices GPS Receivers Multimedia Sources SDOs In For The Long Haul.. USCAR (Automotive Manufacturer Group) SAE (Society of Automotive Engineers) Consumer Electronics Manufacturers Association (CEMA) Mobile Electronics Division TIA 45.1.4 (EIA IS-789A) - Standard for Basic Hands Free Operation of Existing Portable Phones

5. Slide 5 of 10Helsinki TSG-T WG2 #5 06-09 Sep ‘99 IDB, Telematics, and 3GPP Parallel Goals and the Progress of the IDB Standard – Generation 1 - Low-Bandwidth Data (for Pagers, Mobile Phones, Electronic Toll Collection Systems) Protocols and EIA IS-789A, Layers 0 and 1 Physical Interface Protocols for Portable Phones Have Been Approved. – Generation 2 - High-Bandwidth Interface (IDB-M) for High Definition Video and CD Audio Is in Progress. – IDB Forum Establishing Specifications for IDB Software Gateway. Developing Certification Program for IDB Compliant Products. – Automotive Multimedia Interface Collaboration (AMIC) Collaboration of 15 of the 17 Auto Manufacturers Defining Common API s. Considering WAP and Java as the UI for In-Vehicle Electronics AMIC Sources: to be introduced into MY 2002 vVehicles. – IrDA and BlueTooth : Translational Interfaces (IDB Gateways)

6. Slide 6 of 10Helsinki TSG-T WG2 #5 06-09 Sep ‘99 IDB, Telematics, and 3GPP Acceptance by OEM Auto Manufacturers AMIC Is Contributing IDB Forum Member –a Collaboration of 15 of the 17 Auto Manufacturers –Adopted IDB-C Standard –Has 2 IDB Forum Board Seats –Embraced EIA IS-789A ‘Hands Free’ Operation and Control Standard –Behind the Development of Certification Program for IDB-C Compliant Devices

7. Slide 7 of 10Helsinki TSG-T WG2 #5 06-09 Sep ‘99 IDB, Telematics, and 3GPP OEM and After Market Opportunities OEM Market Opportunities 1.2M Telematics Devices in NA Cars by 2003 Global Automotive Telematics Industry $7.2B in 2005 US Potential Alone –~200M Cars –Americans Spend 500M Hours/Week in Cars Automobile Manufacturers Implementing OEM Programs for Emergency Mayday, Security and Driver Convenience Features (e.g. OnStar, Rescu ) IDB in Vehicles –Implemented Beginning in MY2001 on Select Platforms –Adopted Across the Board from High-End to All Platforms Across All Lines Within 5 Years After Market Opportunities AfterMarket: Conversion of Existing Vehicles to Include IDB Retailer Community Has Expressed Significant Interest in Retrofits to Expand the Market for IDB Devices Into Existing Vehicles Anticipated That Retrofit IDB Gateways Will Appear on the Market Within 2 Years and Will Be Popular With High-line Vehicles

8. Slide 8 of 10Helsinki TSG-T WG2 #5 06-09 Sep ‘99 IDB, Telematics, and 3GPP New Market Opportunities Vehicle As an Information Portal and a Telecomputing Platform Microsoft, Intel, AOL, Sun Microsystems, IBM.. PCs (via Mobile Phones and Satellite Systems) Provide Internet Access The Vehicle as a User of a Host of Information Services Real-time Traffic Guidance, Movies, Radio, TV, Safety and Diagnostics, Travel Information and Reservations Voice Recognition and Voice Command for Navigation Computer Systems Such As AutoPC Applications Such As Paging, Email, and Voice Note Pads News, Sports, Traffic, Weather and Stock Quotes Traffic-aware Route Guidance Systems Growth –Cost to Build Roads and the Desire to Use the Existing Highway Infrastructure As Efficiently As Possible –Consumer Market Forces - Increasing Dissatisfaction With Traffic Congestion in Most Urban Areas in North America –Spur the Market for 3G Wireless In-Vehicle Systems to a Multi-Billion Dollar Enterprise by the End of the First Decade of the New Century Revenue 3G Device Delivery + Applications = Revenue -Producing Services

9. Slide 9 of 10Helsinki TSG-T WG2 #5 06-09 Sep ‘99 IDB, Telematics, and 3GPP How Do Ya Get There From Here? Develop A Gateway Betweenthe IDB and 3G Wireless Devices –Integrated, Dongle, Dingle.. Whatever –Gateway Provides Link Between the Technologies and the Market Forces of the Wireless Communications and the In-Vehicle Telematics Industries –Telematics and the Vehicle Are Destined to Become an Information Portal and Telecomputing Platform Utilizing a Wireless Communications Link –The Development of an IDB/3G Gateway Opens Opportunities for Wireless Carriers to Utilize an Open Platform to Connect to Vehicles Equipped With the Standard IDB Network IDB 3GPP Telematics Telematics In-VehicleIDB 3GPP Network, ISPs, Service Aggregators

10. Slide 10 of 10Helsinki TSG-T WG2 #5 06-09 Sep ‘99 IDB, Telematics, and 3GPP Conclusion - Where’s The Gateway? IDB Standard’s Hit ‘Critical Mass’ in Several Important Areas: –Embraced by Important Stakeholders In The CE and OEM Auto Industries Ford, General Motors, Motorola, Panasonic, Nokia, Alpine, Clarion, Microsoft, Delphi, Visteon, Sumitomo, Hitachi, Siemens, Harman, Denso, Fujistu Ten, Johnson Controls, Lear, Philips, Texas Instruments, AMP, Molex, Magnaworks, Robert Bosch.. –Advanced Stage of Standard Development Plus It Continues to Evolve –The IDB Standards, EIA IS-789A and IDB-C Have Already Been Developed. –The IDB-M (Multimedia) Standard Is Currently Being Developed. –Vehicle Is Emerging Information Portal and Telecomputing Platform As Evidenced by the Growing Number of Services Already Offered and the Entry of Significant Market Players Such As Microsoft, Intel and IBM –Wireless Communications Link to the Vehicle is a Must – IDB/3G Gateway Provides Link Between Market Forces and Technologies of the Wireless Communications Industry, Telematics and Automobile Industry –Adoption of a Standardized IDB/3G Gateway Would –Spur Faster Development and Deployment of Products –Create a Broader and More Powerful Range of Products Increasing Productivity and Utility for the Consumer. So Where’s The Gateway Already?