1. Casual Games Alawar Audience Summer School July 2011 Natalia Postnikova

2. Casual Games - Alawar 2

3. Alawar Entertainment April 8, 1999 300+ employees 6 internal studios 200+ projects 600+ downloadable games 30+ languages 60+ countries 40 000 000 users / monthly (PC) 3

4. Where can you find them? 4 PC games -Alawar.*, 20+ web-resources (.ru/.com/.de/.fr/.it /.pl/.cn/.jp/…) -Alawar Partners, 80+ (BigFishGames, Real, Yahoo!Games, Exent, iWin, WildTangent…) -CD-retail, 20+ countries -AGSN, 2000+ partners worldwide

5. Where can you find them? 5 Mobile games -Apple AppStore (iOS), Google Android Market, OVI Store, BlackBerry AppWorld, Windows Marketplace… -Appia, Mixer, Amazon Appstore, AppsLib, GetJar… -Vodafone, Verizon, Telefonica, Orange, AT&T… -Motorola (shop4apps), Dell mobile apps store, Samsung Apps, HTC Apps, LG App Store, HP Download Store, Intel AppUp…

6. Where can you find them? 6 Social games – Facebook, Vkontakte, HI5, Friendster, Netlog… Games for consoles -Online (PlayStation Network, WiiWare) -Offline retail (CD, cartridges)

7. Monetization 7  Shareware (Try before Buy)  Freeware (Ads, OEM)  In-game currency  Subscription (membership)  Game-on-demand  …

8. Where the money is? 8 Video games Worldwide: $ 60 billion Russia: $ 700 million Casual games Worldwide: $ 7 billion Russia: $ 30 million (Social games: $ 100 million)

9. Alawar Internet Marketing 9 Alawar Internet marketing – usability, banners, skins, context ads, wrapper, player, newsletters, promotions, pricing, support, business models, payment methods, additional monetization, AGSN, bundles, traffic acquisition, SEO, affiliate management, researches, surveys, competitors monitoring … new ideas!

10. Additional monetization – bundles 10

11. Additional monetization – other opportunities 11

12. Additional monetization - Alawar Wrapper 12 Ads is shown in the Game Wrapper: banners, video Place for Ads

13. Alawar Audience Gender 13

14. Alawar audience Gender 2010-2011 14

15. Alawar Audience Age 15

16. Alawar audience Age 2010-2011 16

17. Alawar audience Family status 2011 17

18. Alawar audience Education 2011 18

19. Alawar audience Occupation 2011 19

20. Alawar audience Card payments 20

21. Alawar Audience Platforms 21

22. Alawar audience Social networks 22

23. Alawar audience Social networks 2010-2011 23

24. Alawar audience Other games 24

25. Alawar audience Genres 25

26. Casual Games Alawar Entertainment Questions… … Thank you! Natalia Postnikova natalia@alawar.com company.alawar.com 26