1. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE Meeting Chronic and Terminal Illness Care Needs with Life Insurance 0248082-00001-00 ED. 6/2013 EXP. 01/24/2015 PruLife ® Universal Protector featuring BenefitAccess Rider Mike Tollefsrud Title: Regional Life Consultant Date: Thursday, Aug. 8, 2013 The Prudential Insurance Company of America, Newark NJ 07102 NOT FOR CONSUMER USE.

2. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE Important Information Bank of America Corporation (“Bank of America”) is a financial holding company that, through its subsidiaries and affiliated companies, provides banking and investment products and other financial services. Merrill Lynch Wealth Management makes available products and services offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated (“MLPF&S”), a registered broker-dealer and member SIPC, and other subsidiaries of Bank of America Corporation (“BAC”). Investment products offered through MLPF&S and insurance and annuity products offered through Merrill Lynch Life Agency Inc.: Merrill Lynch Life Agency Inc. is a licensed insurance agency and a wholly owned subsidiary of Bank of America Corporation. The views and opinions expressed in this presentation are not necessarily those of Bank of America Corporation; Merrill Lynch, Pierce, Fenner & Smith Incorporated; or any affiliates. Nothing discussed or suggested in these materials should be construed as permission to supersede or circumvent any Bank of America, Merrill Lynch, Pierce, Fenner & Smith Incorporated policies, procedures, rules, and guidelines.] Are Not FDIC InsuredMay Lose ValueAre Not Bank Guaranteed Are Not Insured by Any Federal Government Agency Are Not Deposits Are Not a Condition to Any Banking Service or Activity NOT FOR CONSUMER USE.

3. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE Agenda 1.The 5 Ws of chronic illness care 2.How PruLife ® Universal Protector featuring the optional BenefitAccess Rider can help 3.Target markets and value proposition for your FPs 4.UL Protector Repricing NOT FOR CONSUMER USE.

4. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE The Realities of an Aging Population 10,000 1 Baby Boomers Retire. Pew Research Center, December 2010. Last accessed on March 29, 2013. NOT FOR CONSUMER USE.

5. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE WhoWho What duration WhenWhenWhereWhere WhyWhy ?? What you don’t know could hurt you: Understanding the 5 Ws of chronic illness care 7 in 10 Americans age 65 and older will require chronic care 2 Care can be needed for many years, sometimes Decades 3,4 At older ages, often when alone 73% of people who need Chronic care receive it at home from a family member 5 Primarily for conditions that require care for long durations: Alzheimer’s Disease Stroke Arthritis 5 Ws of Life Insurance NOT FOR CONSUMER USE.

6. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE Sources 1 Baby Boomers Retire. Pew Research Center, December 2010. Last accessed on March 29, 2013. 2 http://www.longtermcare.gov/LTC/Main_Site/index.aspx. Last accessed April 29, 2013. http://www.longtermcare.gov/LTC/Main_Site/index.aspx 3 Kemper P, et al. Long-term care over an uncertain future: What can current retirees expect? Inquiry Winter 2005/2006. Vol.42:335-50. Data derived from Tables 1 and 2. 4 http://longtermcare.gov/the-basics/how-much-care-will-you-need/. Last accessed April 29, 2013. 5 Redfoot DL, Houser A. More older people with disabilities living in the community: Trends from the National Long-Term Care Survey, 1984-2004 AARP Public Policy Institute. September 2010. NOT FOR CONSUMER USE.

7. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE What is BenefitAccess? Life Insurance Accelerated Death Benefit Rider BenefitAccess advances up to 100% of policy’s face amount if insured becomes chronically or terminally ill and otherwise satisfies terms of rider It is not long-term care insurance nor is it intended to replace the need for long-term care insurance It is an optional rider for an additional cost, that provides benefits if the insured is diagnosed as chronically and/or terminally ill by a Licensed Health Care Practitioner Must be purchased at point of sale- requires additional underwriting Benefit Provides a maximum monthly benefit equal to lesser of the 2% of the face amount or the IRS Per Diem. Also provides an annual lump sum option. IRS Per Diem Limit (2013: $320/day) and IRS Per Diem Limit at issue compounded at 4% annually Benefit payments reduce death benefit dollar-for-dollar and may eliminate it completely Benefits may be used for any care, services or needs that the insured may have during their illness Premium Impact Generally, adding the rider increases premium about 5-15% for males and 15-20% for females of the base policy premium Compensation CTP is increased in relation to the rider NOT FOR CONSUMER USE.

8. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE The Reality Chronic illness is likely Primary caretaker = family member Emotional and financial sacrifices Financial considerations need to address chronic illness care NOT FOR CONSUMER USE.

9. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE A New Choice Introducing … BenefitAccess on PruLife ® Universal Protector (UL Protector) Guaranteed death benefit protection Chronic and terminal illness protection Dual Protection UL Protector can provide lifetime death benefit protection. With the optional BenefitAccess Rider, the insured may also qualify for 100% acceleration of the policy’s face amount NOT FOR CONSUMER USE.

10. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE UL Protector + BenefitAccess = Answer to 5 Ws 5 Ws of Life Insurance BenefitAccess Rider accelerates up to 100% of the death benefit* if insured becomes chronically or terminally ill and qualifies under the terms and conditions of the rider. Clients who want to plan for the future in case of a chronic or terminal Illness The insured has the flexibility to receive care at home. No waiting period. Cost-effective way to address clients’ death benefit and chronic and terminal illness needs *Face amount on UL Protector. Any claims payments made for chronic or terminal illness will reduce the amount the policy’s death benefit, which could be reduced to $0. A discount factor is applied to payments made under the terminal illness option WhoWho WhatWhat WhenWhenWhereWhere WhyWhy 5Ws with BenefitAccess Rider and UL Protector NOT FOR CONSUMER USE.

11. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE How BenefitAccess Works – Chronic illness Qualification for Benefits Certification of Chronic Illness by a Licensed Health Care Practitioner The condition is expected to last the rest of the insured's life Recertified annually Maximum Monthly Benefit Maximum Monthly Benefit is equal to 2% of the death benefit at the time of claim, not to exceed the lesser of: The IRS per diem limit at the time of claim ($320 per day for 2013); or The IRS per diem limit at the time of policy issue, compounded annually at 4% Maximum Total Benefit = 100% of death benefit BenefitAccess Benefit Payments—Impact on Policy Death benefit reduced $ for $ Account Value reduced proportionately Charge for the Rider Generally, 5% to 20% increase of UL Protector, lifetime premium Included as part of Monthly Deductions We suggest that clients seek assistance from a personal tax advisor regarding the implications of receiving payments. NOT FOR CONSUMER USE.

12. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE Activities of Daily Living Basic functions needed for self-care & independent living (BCDETT) Continence Dressing Eating Bathing Transferring Toileting NOT FOR CONSUMER USE.

13. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE How BenefitAccess Works – Terminal illness Qualification for Benefits Certification by a Licensed Health Care Practitioner as being terminally ill with a life expectancy of six months or less Benefit Payment Options One-time total lump sum One-time partial lump sum 1 Available even if chronic illness option has been partially exercised 2 Terminal Illness Benefit Payments—Impact on Policy Benefit payment is reduced by a discount factor resulting in lower net payment to client Account Value of policy is reduced proportionately Charge for the Rider No up-front charge for terminal illness benefit Benefit payment is reduced by a discount factor, resulting in lower net payment to client Fee = Max of $150 per transaction (may vary by state) 1 If a partial lump sum is taken, $25,000 must remain as a death benefit in the policy. If a second and final acceleration is requested, it must be the full amount that remains available. 2 Chronic illness benefits are not available after the terminal illness benefit has been exercised NOT FOR CONSUMER USE.

14. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE BenefitAccess vs Living Needs Benefit SM Key FeatureBenefitAccessLiving Needs Benefit Advances the death benefit 1 if insured has a chronic illness condition ● Up-front charge for rider (generally 5%-20% additional premium) ● Pays a monthly benefit, generally tax-free, with no restrictions on how benefits can be used 2 ● Provides lapse protection feature while policy is on chronic illness claim ● Advances the death benefit 3 if insured has a terminal illness condition ●● Terminal Illness benefit  reduction for early payment is applied. ●● Advances death benefit if insured requires an organ transplant and would have only six months or less to live without the transplant ● Advances an amount to an insured who has been confined to an eligible nursing home for at least six months and is expected to be permanently confined 3 ●4●4 ● 1 Face amount on UL Protector. 2 The IRS per diem limit at the time of claim ($320 per day for 2013); or The IRS per diem limit at the time of policy issue, compounded annually at 4% 3 Not available in all states 4 Assumes the insured is chronically ill and meets the terms and conditions of the rider. NOT FOR CONSUMER USE.

15. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE BenefitAccess Rider Feature Chart Issue ages Minimum: 20 Maximum: 80 Maximum rating class: Class D Face Amount Bands Minimum: $ 100,000 Maximum: $5,000,000 Death Benefit option Option A is only DB available on UL Protector starting July 1, 2013 Riders Living Needs Benefit or Benefit Access Enhanced disability benefit is not available with BenefitAccess Rider BenefitAccess rider will be available on repriced UL Protector, based upon state approval, beginning July 1, 2013 Qualifying Conditions Insured is unable to perform 2 of the 6 ADL’s or has a severe cognitive impairment. Chronic condition is expected to last the rest of the insured's life Elimination Period None Benefit Type Indemnity Compensation CTP increases in relation to the rider NOT FOR CONSUMER USE.

16. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE Target Market 45 to 70 year-olds Consumers with annual household income of $75k+ Worried about chronic or terminal illness See chronic and terminal illness rider as a complementary benefit in their life insurance policy While life insurance sales are skewed towards males, buyers of chronic and terminal illness riders are skewed towards females Generally, for face amounts between $100K and $1M Potential Emotional Drivers Desires flexibility in how to spend benefit payments Experienced a loved one go through a chronic illness event Desire to have a family member as a caregiver Likes multiple benefits available in one policy Skeptical of “use it or lose it” aspect and unpredictable cost of stand-alone LTC NOT FOR CONSUMER USE.

17. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE Value Proposition for Financial Professionals Why PruLife Universal Protector with BenefitAccess? Provide lifetime death benefit guaranteed protection with chronic and terminal illness benefits Differentiate yourself to achieve a competitive edge Grow your business NOT FOR CONSUMER USE.

18. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE Marketing Tools ] NOT FOR CONSUMER USE.

19. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE Printed Chronic and Terminal Illness Concept Kit Provides a step-by-step action plan Producer focused Sets up chronic and terminal illness care need How to engage clients Target client profiles Talking points Concept Kit Contents Action Plan Folder Benefit Access Consumer Brochure Chronic Illness Consumer Prospecting Sample Letter Chronic Illness Consumer Prospecting Sample Email Educational Material (enclosed as a training guide or sleeve with individual pieces) UL Protector 10-in-10 Marketing Ideas UL Protector Fast Facts BAR Talking Points LNB vs. BAR Flyer eKit Content Flyer (outlining additional resources available) BenefitAccess Concept Kit ] NOT FOR CONSUMER USE.

20. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE Marketing pieces for you Fast Facts FAQ’s Talking Points ] NOT FOR CONSUMER USE.

21. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE Marketing pieces for your clients ] NOT FOR CONSUMER USE.

22. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE Next Steps Review the Kit Familiarize yourself with the Talking Points, Fast Facts and FAQ Check State Availability Prospect with Kit’s Letter and/or Email text Additional Resources: Your CMG General Agency PruXpress.com NOT FOR CONSUMER USE.

23. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE Important Information PruLife Universal Protector is issued by Pruco Life Insurance Company except in New York, where, if available, is issued by Pruco Life Insurance Company of New Jersey. Both Pruco Life companies are Prudential Financial companies and are located at 213 Washington Street, Newark, NJ 07102-2992. Each is solely responsible for its own financial condition and contractual obligations. These products may not be available in all states. All guarantees and benefits of the insurance policy are backed by the claims-paying ability of the issuing insurance company. Policy guarantees and benefits are not backed by the broker/dealer and/or insurance agency selling the policy, nor by any of their affiliates, and none of them makes any representations or guarantees regarding the claims-paying ability of the issuing insurance company. The BenefitAccess Rider is available for an extra premium. Additional underwriting requirements and limits may also apply. Obtaining benefits under the terms of the rider will reduce and may eliminate the death benefit. Benefits paid under the BenefitAccess Rider are intended to be treated for federal tax purposes as accelerated life insurance death benefits under IRC §101(g)(1)(b). Tax laws related to the receipt of accelerated death benefits are complex and may be taxable in certain circumstances. Receipt of benefits may affect eligibility for public assistance programs such as Medicaid. Accelerated benefits paid under the terms of the Terminal Illness portion of the rider are subject to a $150 [($100 in FL)] processing fee. You should consult your tax and legal advisors prior to initiating any claim. NOT FOR CONSUMER USE.

24. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE Important Information A licensed health care practitioner must certify the chronic or terminal illness to qualify for benefits. Chronic illness claims will require recertification by a licensed health care practitioner. Other terms and conditions may apply. This rider is not long-term care (LTC) insurance and it is not intended to replace LTC. The rider may not cover all of the costs associated with chronic illness. The rider is a life insurance accelerated death benefit product, is generally not subject to health insurance requirements, and may not be available in all states. The Living Needs Benefit is an accelerated death benefit and is not a health, nursing home, or long-term care insurance benefit and is not designed to eliminate the need for insurance of these types. There is no charge for this rider but, when a claim is paid under this rider, the death benefit is reduced for early payment, and a $150 processing fee ($100 in Florida) is deducted. If more than one policy is used for the claim, each policy will have a processing fee of up to $150 ($100 in Florida) deducted. Portions of the Living Needs Benefit payment may be taxable, and receiving an accelerated death benefit may affect your client’s eligibility for public assistance programs. The federal income tax treatment of payments made under this rider depends upon whether the insured is the recipient of the benefit and is considered “terminally ill” or “chronically ill.” We suggest that your clients seek assistance from a personal tax advisor regarding the implications of receiving Living Needs Benefit payments. This rider is not available in Minnesota to new purchasers over age 65 until the policy has been in force for one year, and the nursing home option is not available in Connecticut, Florida, Massachusetts, New York, or the District of Columbia. This rider is not available in Washington state. In Oregon, term policies must include the waiver of premium benefit to be eligible for this rider. NOT FOR CONSUMER USE.

25. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE Important Information This material is designed to provide general information about the subject matter covered. It should be used with the understanding that we are not rendering legal, accounting, or tax advice. Such services should be provided by the client’s own professional advisors. Accordingly, any information in this document cannot be used by any taxpayer for purposes of avoiding penalties under the Internal Revenue Code. This marketing material includes an expiration date, and use of this material must be discontinued as of the expiration date. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc., and its related entities. Securities and Insurance Products: Not Insured by FDIC or Any Federal Government Agency. May Lose Value. Not a Deposit of or Guaranteed by Any Bank or Bank Affiliate. [ML #] NOT FOR CONSUMER USE.

26. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE Appendix [ ] NOT FOR CONSUMER USE.

27. CREATED EXCLUSIVELY FOR FINANCIAL PROFESSIONAL USE UL Protector repricing, July 1, 2013 Repricing Due to impacts of ongoing low interest environment that continues to impact Prudential and our competitors Pricing Summary Lifetime guarantee premiums $250K: average of + 2%; range of ; - 3.0% to 9.0% $1M :average of + 2%; range of; - 5.2 to 8.8% Single pay, lifetime guarantee premiums* $250K: average of + 5.3%; range of ; 2.0% to 12.0% $1M:average of + 5.2%; range of ; 1.0% to 12.0% Feature Changes Benefit Access Rider available Death Benefit B no longer be available Changed the guaranteed interest rate to 1% [PruLife ® UL Protector *Premium limitations apply ] NOT FOR CONSUMER USE.