1. Public Relations Department Rockover, Inc., Corporate Headquarters PR Team: *Tiffany Drake *Ryan Hazlewood *Elissa Meisenheimer *Sarah Yosten Contaminated Lagoon Douglas Productions Plant

2. Problem, Challenge, or Opportunity Statement Industrial Products Inc. discovered the contaminated lagoon. – Employees are fearful of the risk to pollution – The community fears hazardous waste – The government has no relationship with the company and has no reason to trust the company to handle the cleanup properly – This is a good challenge for Industrial Products Inc. to build new relationships with its publics

3. Situation Analysis PCBs contaminated the lagoon in 1960’s Industrial Products Inc is not at fault, but taking responsibility Employees, community and government need to be informed Expansion needs to proceed smoothly Lagoon cleanup without incident is preferable

4. Goal Our goal is to inform and persuade the publics to support the lagoon cleanup.

5. Internal Publics Internal-Primary – Veteran Employees – Industrial Products Inc, Headquarters

6. External Publics Primary – Douglas, Ohio (The City) – Douglas community residents – Rush Hour Drivers – Government – Media Secondary – Surrounding Communities

7. Press Statement Lagoon contaminated on property Industrial Products Inc, is taking full responsibility for the cleanup Residents and Employees are not at risk Protective gear will be used Dates of activities in the closure plan BBEO Remediation and Construction

8. Memo to Employees See MEMO

9. Fact Sheet See Fact Sheet

10. Backgrounder See Backgrounder

11. Thanks! Thanks from all of us at Rockover Inc, Public Relations!