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I am curious to know what would happen if art were seen for what it is, namely, exact information for how to rearrange one’s psyche in order to anticipate.

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Presentation on theme: "I am curious to know what would happen if art were seen for what it is, namely, exact information for how to rearrange one’s psyche in order to anticipate."— Presentation transcript:

1 I am curious to know what would happen if art were seen for what it is, namely, exact information for how to rearrange one’s psyche in order to anticipate the next blow from our own extended faculties - Marshal McLuhan

2 today’s lecture emphasizes the conceptual: units of knowledge that engage at the level of cultural meaning and imagination let’s think about technology and art, viruses and antibodies, cultural assumptions and challenges to those assumptions....

3 technology can be understood as an extension of our human selves, but also as something that can self replicate (code = dna), and might even be interested in it’s own survival.

4 understanding technology beyond hardware: *techniques*, crafts, methods, tools employed to achieve an objective. techne τέχνη [ték ʰ n ɛː ] + logia λογία = ‘skill or craft’ + ‘study of’[ték ʰ n ɛː ]λογία

5 Perhaps... it is not technology per se that is a virus but the technological concepts, conscious or unconscious. - Joline Blais & Jon Ippolito

6 memes: mimine mimēma [mí ː m ɛː ma][mí ː m ɛː ma] information that is copied. that which can be replicated from person to person. A term coined by evolutionary biologist Richard Dawkins to suggest an idea that propagates through culture the way genes propagate through a biological population.

7 memes: culturalcultural ideas, symbols, or practices that are copied. through writing, speech, gestures, rituals, or other imitable phenomena

8 technology + memes = temes

9 susan blackmoresusan blackmore on memes and temes

10 technology is “not simply tools and codes,” but the concepts and metaphors, methods and techniques that develop and grow with them.

11 art as antibody: our authors propose that IF technology were a virus,THEN digital art could be an antibody.

12 antibody: a protein on the surface of the human immune cell designed to detect a foreign agent such as a virus or bacterium.

13 according to Blais & Ippolito, antibodies have six main functions: perversion arrest revelation execution recognition * perserverance *

14 digital art has many converging lineages. US military & CIA cybernetics, systems theory marxist philosophy 20th-c avant gardist art electronic music industry 1960s hippie culture

15 :: Walter Benjamin :: (Marxist philosopher1982 - 1940), The Work of Art in the Age of Mechanical Reproduction When an artwork becomes reproducible, it loses its authenticity in time and space. - the “aura” dissolves. - authenticity becomes less important - the value of reproducible art moves from a “cult value” to “exhibition value”

16 ... the instant the criterion of authenticity ceases to be applicable to artistic production, the total function of art is reversed. Instead of being based on ritual, it begins to be based on another practice—politics. -- Walter Benjamin

17 art enters into the political sphere because there is more of it; it is easier to produce, reproduce, and distribute.... and it is not as beholden to market forces.

18 20th-century avant garde futurism 1909-1916 dada 1916-1922 bauhaus 1919-1933 surrealism 1920s situationists 1957 + fluxus 1960s +

19 case study: jodi (jodi.org - load at your own risk!) world wide wrong exhibit challenge conventions of graphical user interface, or GUI: GUI creates the illusion of user control, but who really has control? jodi investigates the computer, the web browser, and video games

20 case study: Natalie Jeremijenko: Environmental Health Clinic health of self = healthy environment OOZ please touch the animals! Urban Space Station climate crisis = a crisis of agency

21 I am curious to know what would happen if art were seen for what it is, namely, exact information for how to rearrange one’s psyche in order to anticipate the next blow from our own extended faculties - Marshal McLuhan


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