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ONA 2012 – Collaboration vs. Competition. 55 partners across the Puget Sound area.

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Presentation on theme: "ONA 2012 – Collaboration vs. Competition. 55 partners across the Puget Sound area."— Presentation transcript:

1 ONA 2012 – Collaboration vs. Competition

2 55 partners across the Puget Sound area

3 Prominent display of partner headlines on ST.com homepage Current situation: Objective:

4 WordPress-based tool used to pull partner headlines for both online & print page

5 Partner content fuels print page

6 Partner stories result in Times stories

7 Photo swaps still a value to partners

8 Collaboration via shared email group On 9/19/12 9:47 AM, Bob Payne wrote: Times high-school sports coverage plan Friday night: RINGER22: Auburn at Tahoma, 7 p.m. Sandy Ringer. 12 by 10:10 pm. JENKS22: ODea vs. Seattle Prep at West Seattle Stadium, 7 p.m. photos assigned. Jayson Jenks. 12 by 10:45 pm. CROW22: Nathan Hale at Rainier Beach, 7 p.m. Rob Crow. 12 by 10:45 pm. MASSEY22: Issaquah at Newport, 7 p.m. Matt Massey. 12 by 10:50 pm. --- Tracy Record of West Seattle Blog replies: Thanks! For Bob and anyone else who cares: Unless a game is WAY out of West Seattle - like 20-plus miles - we routinely cover West Seattle High School, Chief Sealth Int'l High School, and Seattle Lutheran High School football *every* weekend. If anyone has a team coming here to play one of them and is interested in something, let us know (editor@westseattleblog.com) and we'll do our best to help. Tracy @ WSB, WCN, TSPNeditor@westseattleblog.com

9 Ad networks

10 Not just for Web folks anymore

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