1. Attitudes, Thinking and Behaviour Transforming Rehabilitation Conference, 9/12/13 Baillie Aaron, Executive Director & Cofounder

2. Agenda Background Life Coaching Spark Inside Success Metrics Track Record Partners & Supporters TR Opportunities and Challenges

3. Background 18 to 25 year-olds are over-represented in the CJS – 10% of population vs 33% in CJS – Reconviction rates of 76% (prison) and 67% (community sentence) Why? Need for specialised innovation

4. Life Coaching Delving into clients’ values, motivations and goals by asking powerful, open-ended questions that engage them in guided self-reflection around their motivation to change NO: ✖ Advice, suggestions or guidance ✖ Mentoring ✖ Counselling or therapy (incl. CBT) ✖ Sharing of experiences ✖ Teaching

5. Life Coaching: Evidence Base Proven international model – PACT (Canada): 43% success rate Strong research base – Men and women, young and old – Offending; drug and alcohol misuse; self-esteem and aspirations; employment and education Based in neuroscience – Institute of Coaching is at Harvard Medical School

6. Spark Inside What we do: – Pure life coaching – Clients: aged 15 to 25 in the CJS, London/Kent – Coaches: pre-qualified/accredited life coaches (e.g., ICF, AFC) One-to-one coaching – Through-the-gates (15 sessions: 9 in, 6 out) – In the community (8 sessions) Group coaching: the Hero’s Journey – In custody and in the community (1 to 3 sessions)

7. Spark Inside One-to-one coaching is best for clients who: – Want to change but don’t know how Leaving a gang Getting out of crime – Are going through a transition Change in location Youth to adult prison/supervision Group coaching also supports those who don’t want to change / aren’t ready yet

8. Success Metrics Identification of passions, skills, strengths and ambitions Focused, active goal pursuit Active engagement in meaningful education, employment, or training Improved soft skills Reduced offending / associated risk factors

9. Track Record Pilot (2013) – 50% engaged in employment, education and training – 0% reconvicted for a new crime Independent evaluation – University of Cambridge’s Institute of Criminology

10. Partners & Supporters YJB Evidence Awards national finalist York House Group Close collaboration with probation/prison officers and complementary charities/companies

11. TR Opportunities and Challenges Opportunities – Flexibility and responsiveness to client, market and partner needs – Partnership-working Challenge: Innovation vs… – Track record – Cashflow to support PBR/risk transfer – Immediate scale – Human capital to work on bids / access social investment – Access to research

12. Contact Spark Inside Baillie Aaron, Executive Director exec@sparkinside.org www.sparkinside.org @spark_inside

13. Addenda Life coaching vs mentoring Life coaching: theory of change Life coaching demo video

14. Life Coaching Vs. Mentoring CoachingMentoring Professional certificationLife experience Related life experience unnecessary Related life experience necessary No adviceAdvice and guidance Client has answersMentor has answers Setting/reaching specific goals General professional development Structured & fixed-termInformal and ongoing

15. Life Coaching: Theory of Change Coaching addresses skills deficits, builds long-term cognitive ability and enables self-sufficiency by: (1)building a growth-promoting relationship (2)eliciting motivation for change (3)improving capacity to change (positivity, resilience, and self-efficacy) (4)facilitating the process of change (constructive development) Supporting theories include: social cognitive; adult development; nonviolent communication; immunity to change; solution-oriented therapy; positive psychology; mindfulness; self-determination theory; relational/cultural theory; emotional intelligence; and relational flow.