1. Robot Advertisement

2. Premise: You are responsible for conducting an advertising campaign for a new robot. Develop a commercial to promote the robot.

3. REQUIREMENTS

4. Put it in a Context Magazine or on-line ad Infomercial Best Buy-type store salesperson

5. Target Audience Household Small business Children Military Exploration

6. Purpose and Capabilities What can it do? Limitations? Special features? Safety features (a must, due to the Frankenstein Complex)

7. Individual or Partners? Individual, if it’s a print or computer add Group of 2 or 3 if it’s a skit or video

8. Grading Basic Content explains purpose and capabilities states safety features implies a specific target audience Basic Form ad format legible/audible provides visual of robot Added Content: extra depth & detail original, unique purpose clever, interesting Enhanced Form: effort to make the advertisement authentic and convincing especially well written or drawn, or dramatically presented

9. Hints for Getting an “A” Choose an original and focused purpose Make your ad convincing – sell it! Make your visual aid dazzling.

10. DUE DATE: FRIDAY, DECEMBER 11, 2009