1. Today’s agenda A monoculture?
Homogenization vs. Assimilation
Homogenization of Youth Culture
A monoculture?
How should we respond to the challenges that globalization poses to identity?

2. Globalization Invasion
Find 4-6 logos of international companies in this editorial cartoon
How and why would these companies might want to “invade” a country?
What do you think the cartoons message is?

4. Challenges of Globalization to Identities
How should we respond to the challenges that globalization poses to identity?

5. HOMOGENIZATION vs. ASSIMILITION
What is homogenization? How is it different from assimilation? (p. 57)

6. Homogenization
Homogenization = cultures become more alike in terms of:
values
attitudes
beliefs
customs
language
traditions

7. HOMOGENIZATION OF YOUTH CULTURE
Avril
Lavigne
NICKELBACK
Do you have favourite Canadian musicians, bands, actors, artists?
Do you identify with them because their music and performances reflects part of your community’s identity or culture?
Would their sound or behaviour have changed after they start touring around the globe?
NICKELBACK

8. Teens in Nunavut consume the same products than teens in Brazil, Japan or Russia, what is the effect on local cultures and traditions? What about values?

9. HOMOGENIZATION OF YOUTH CULTURE
Clothing, music, television, video games, and books are all products that you use- products that shape your identity
Part of the challenge of homogenization is that in our globalizing world, popular culture is spreading much faster than it used to
Does this make you more or less Canadian than if you had an exclusively Canadian culture?

10. ASSIMILATION

11. Assimilation
The process by which a minority culture adopts a dominant culture and is absorbed into it. It often involves the loss of language.

12. Assimilation Franco-Albertans
Read page 58
What is a Francophone school?
A school designed to educate Francophone students in their own language in a francophone environment to affirm their identity.
What is a French Immersion School?
A school designed to teach French to students whose first language is not French; a large part of the curriculum is taught in French.

13. Francophone Communities and Collective Rights
Response page 59 “Voices”
How did it help you to understand the challenges to identity faces by Francophone Canadians who are in the minority in the province where they live?
Response page 59 “Voices”
How did it help you to understand the challenges to identity faces by Francophone Canadians who are in the minority in the province where they live?

14. How should we respond to the challenges that globalization poses to identity?

15. INFLUENCES/CHALLENGES & POSSIBLE RESPONSES
MONOCULTURE –
one culture
How would you feel if you became part of a “global monoculture” ?
What disadvantages might there be to a North American style monoculture?
What advantages?

16. Other examples?

17. LANGUAGE REVITALIZATION

18. Today’s agenda
Marginalization
The Inuit
Accommodation and Integration

19. Marginalization
putting a group of people in a lower or powerless position within society

20. Marginalization Read pages 61-63 up to the Voices section
You should place especial attention to the changes in Inuit culture, fig. 4-9, and the opinions expressed in the “Voice” section

21. Your thoughts?

22. Pudlo Pudlat, Thirty Years of Drawing
National Gallery of Canada, Ottawa, 1990

23. Airplanes over Ice Caps, Pudlo Pudlat, Thirty Years of Drawing
National Gallery of Canada, Ottawa, 1990

24. “ I tried to portray the Inuit land – the North –
And the white man’s land – the South …
In the old days, it seemed as if the North of Canada
-the Inuit land – was split off, before telephones and radio.
We were separated, even though we were part of one piece,
Canada.” Pudlo Pudlat, Thirty Years of Drawing
National Gallery of Canada, Ottawa, 199

25. Resisting Marginalization
Read page and focus your reading to answer the following question:
How does the formation of a separate territory in Canada help the Inuit resist marginalization?

26. April 1, 1999

27. April 1, 1999
NUNAVUT

28. Challenges for Specific Collective Groups

29. Yanomami
Turn to page 65
Make a list of ways the mining industry have affected the lives of the Yanomami people
In what way might spreading awareness about the situation to people in other countries help the Yanomami cause?
Challenges
Rain forest region Brazil

30. The art of Ta Moko Maori people, New Zealand Challenges
Turn to page 34-35
How does the significance of ta moko for the Maori differ from the North American attitudes toward tattoos?
To what extent do you think these differences get lost when art expressions of identity are adopted by other cultures?
Challenges
Maori people, New Zealand

31. The ‘A’ words, ACCOMMODATION
Making adjustments or reaching compromises to allow for differences
For example,
Physical disability
Bilingual services
ESL or French languages classes

32. Integration
Provides equal opportunities for participation of different groups in society.
Example: The Métis people
1982 Constitution

33. The Metis
1930’s Métis in Alberta fought for accommodation by lobbying the government for land of their own
Today: there are 8 self-governing communities in this area area stronghold of Western Métis culture and Michif
Until the 1980’s Métis were not officially recognized as Aboriginal people
1982 Canadian Constitution recognizes them, giving them more power and recognition
This made it possible for them to integrate into non-Aboriginal society with less likelihood of marginalization or assimilation.
Accommodation
Integration

34. The Métis Nation

35. Metis National Council
MNC
Work toward integration by representing different groups of Metis in talks with the Canadian government

36. Journal # 3 Reflect in what you have learned in this chapter
Refer to Skill Path on pages to begin thinking about how globalization has affected your life
Answer the question, How should you respond to the challenges that globalization poses to identity?

37. Stereotype
a widely held but fixed and oversimplified image or idea of a particular type of person or thing

38. Cartoon Activity What’s wrong with this?

40. Chicago Blackhawks

41. FOCUS QUESTIONS
Why would some groups find the symbols offensive?
What are the possible reasons that lead to teams and corporations to adopt these symbols?
In what ways are the symbols examples of stereotypes?
How can stereotyping lead to marginalization?

42. A First Nations Response