1. AND HOW IT AFFECTS SOCIETY
SEX IN THE MEDIA
HOW SEX SELLS
TO MEN AND WOMEN
AND HOW IT AFFECTS SOCIETY

2. Statistics About 66% of prime time shows contain some sexual content.
Two thirds of the television season contained some sexual content (up from one half the previous season).
40% of Women Who Appear In Magazines Are Dressed Provocatively
17% of Advertisements Containing Men and Women Together Contain A Sexual Element
Nearly 50% of adolescents report getting information about birth control from the mass media

3. HOW SEX SELLS
Men can be quickly aroused by signals that imply availability and accessibility.
Men secrete more oxytocin in response to visual and physical cues
Women tend to be aroused more slowly by signals which imply strength and stability
Women secrete more oxytocin in response to emotional and verbal cues

4. How Men Are Portrayed Sexual Availability?? Dominance
Sexual Availability??
Dominance
Muscularity & the “jock”

5. How Women Are Portrayed
Vulnerable
Objects, Sexual
Sexy Housewives
The perfect body
Sports

6. Vulnerable
This women is portrayed as vulnerable because in the ad its trying to state that even if she says no she doesn’t really mean it. The ad’s copy reads: "Apply generously to your neck so he can smell the scent as you shake your head 'no.'"
The obvious implication here is, "he’ll understand that you don’t really mean it and he can respond to the scent like any other animal."

7. Objects…Sexual

8. housewives
Do you know any housewife that always looks like either of these?

9. The “Perfect” Body

10. Affects on Women Body Image Ramification in women’s sports
Self Identity
Ramification in women’s sports
How economics play a role (Sex Sells)
Do you know what sport she plays?

11. How It Affects Men

12. How It Affects Men
Men can get the wrong idea of how normal women look, act, and react when it comes to sex.
Men may feel they have to be big, strong, and muscular to fit the image of what a “man” should be.
Instills the “masculine ideal" that encourages men to portray the idea of physical strength, power, dominance, and detachment.
Sex and violence are often shown together in the media which romanticizes violence.

13. Affects on Children and Teens
Teen Role Models

14. How It Affects Children & Teens
Self esteem, body image, and behavior
Source of “sex education”
Early sexual activity
Physiological affects
Puberty

15. Did you know that?
The majority (76%) wish female beauty was portrayed in the media as being made up of more than just physical attractiveness.
Seventy-five percent went on to say that they wish the media did a better job of portraying women of diverse physical attractiveness, including age, shape and size.
Studies done find that there is “hope” out there, it just needs to be advertised more
Seventy-seven percent strongly agree that beauty can be achieved through attitude, spirit and other attributes that have nothing to do with physical appearance.
Eighty-nine percent strongly agree that a woman can be beautiful at any age.
Eighty-five percent state every woman has something about her that is beautiful.

16. In response to these findings
Sparked by the results of the global study, Dove is launching a major initiative designed to provoke discussion and encourage debate about the nature of beauty.
The Campaign for Real Beauty asks women to give serious thought to a host of issues surrounding beauty, such as society's definition of it, the quest for “perfection,” the difference between beauty and physical attractiveness, and the way the media shapes our perceptions of beauty.

17. How is it changing? Dove Ad Campaign Aims to Redefine Beauty
“normal” is the new beauty
Tells women to celebrate who they are.
About FACE, a San Francisco- based non-profit group, about-face combats negative and distorted images of women in the media.
HOW DO I FLIP THE TWO?

18. THANK YOU!