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© Boardworks Ltd 20061 of 24 These icons indicate that teacher’s notes or useful web addresses are available in the Notes Page. This icon indicates that the slide contains activities created in Flash. These activities are not editable. For more detailed instructions, see the Getting Started presentation. The significance of the media in society © Boardworks Ltd 2006 1 of 24
© Boardworks Ltd 20062 of 24 Learning objectives What types of stories make the news locally, nationally and globally? How does the media portrayal of certain issues or people affect public opinion of them? How does the media help promote charity? Is the media’s treatment of celebrities acceptable? What is the relationship between the media and sport? © Boardworks Ltd 2006 2 of 24
© Boardworks Ltd 20063 of 24 The media describes all forms of mass communication, including newspapers, magazines, television, radio and the Internet. How important would you say the media is in your daily life? Have you watched TV today, read a newspaper, or surfed the web? What is the media?
© Boardworks Ltd 20064 of 24 News used to travel very slowly, but these days we can hear about important stories as soon as they happen! What types of stories tend to make the news? Are some events more newsworthy than others? What’s in the news?
© Boardworks Ltd 20065 of 24 What makes a good news story?
© Boardworks Ltd 20066 of 24 Some news stories are of interest internationally, some nationally and some just locally. In pairs, make a list of three recent news stories – one which has featured in the world news, one in the UK news, and one which was reported in your local news. What is each story about? Where did you find out about the story? Are there any types of story which might feature in international, national and local news? Local, national, and international news
© Boardworks Ltd 20067 of 24 Whose headline?
© Boardworks Ltd 20068 of 24 Different forms of media report on some of the same stories, but in different ways. In Britain there are two main types of national newspaper – tabloids and broadsheets. Our understanding and view of a particular news story can often depend on where we found out about the story. In what ways are they different? Can you think of any examples of these newspapers? How does the media portray stories?
© Boardworks Ltd 20069 of 24 Look at these headlines about the same event as reported in two different newspapers. What is the difference in the way the story is presented? What view might the reader have depending on which paper they read? How does the media portray stories?
© Boardworks Ltd 200610 of 24 People who write and report the news have different opinions, and can sometimes show bias toward a particular point of view. In groups, look through the day’s newspapers and find articles on the same story. Identify the differences in the way the story is portrayed, thinking about the following things: What page is the story on? What does this tell us about how important it is to that paper? News task! What is the balance of fact and opinion in the story? Is it reported in an objective way, or is there bias? How can you tell? What details about the story are reported?
© Boardworks Ltd 200611 of 24 Biased or not?
© Boardworks Ltd 200612 of 24 You are going to become journalists! Choose a recent school or community event which you could write a news report about. Write your story in the style of either a tabloid or a broadsheet newspaper. You can look at examples to help you. You will need to think about how much detail to include, and how balanced your report will be. Reporting the news!
© Boardworks Ltd 200613 of 24 The media can be a very useful tool for promoting charities and raising awareness about important issues. Why do you think this? Think about these charities. Comic Relief Cancer Research Children in Need Causes and campaigns How have they made use of the media?
© Boardworks Ltd 200614 of 24 The 2005 ‘Make Poverty History’ campaign used many famous faces to help promote its message. Is there a charity you support, or a good cause you care about? Why do you think charities do this? How could you use the media to help promote this cause? Would you use any celebrities as the ‘public face’ of the cause? Causes and campaigns
© Boardworks Ltd 200615 of 24 Celebrities in the news!
© Boardworks Ltd 200616 of 24 Think about the headlines you came up with. Were they to do with the work or personal life of the celebrities? Do you think the media should be able to report on the private lives of celebrities? The Human Rights Act (1998) states that people have ‘the right to respect for private and family life’. Does the media’s coverage of celebrities infringe this right? Celebrity headlines
© Boardworks Ltd 200617 of 24 Right to privacy? It could be argued that celebrities do not have a right to privacy because they choose to be in the spotlight, so should put up with both the positive and negative sides to fame. Do you think this is fair? Can you think of any other arguments for and against a celebrity’s right to privacy? Take a class vote on the motion ‘do celebrities have a right to privacy?’. Use the graph to show the results.
© Boardworks Ltd 200618 of 24 The Press Complaints Commission (PCC) is responsible for investigating any complaints about intrusion into people’s private lives. During Prince William’s time at school, British newspapers and magazines made an agreement with the PPC that they would restrain their coverage of the Prince. Press Complaints Commission Why do you think this agreement was made?
© Boardworks Ltd 200619 of 24 Right to privacy? In groups, devise a set of five responsibility guidelines which you think reporters and photographers should stick to in order to respect celebrities’ rights to privacy. Responsibility Guidelines
© Boardworks Ltd 200620 of 24 We have learnt that the media has a lot of power and influence, and can use this in a positive or negative way. Sport and the media ‘Let’s Kick Racism Out of Football’ is a media campaign which uses footballers to help promote equality in the game. This is particularly true with regards to the media’s portrayal of sport and its supporters. Can you think of a positive effect the media can have on sport? Do you think this is an effective campaign?
© Boardworks Ltd 200621 of 24 You may have seen coverage of football hooliganism in the media. What sort of impact might this type of coverage have on the sport and its supporters? Does it make the problem worse? Use the Internet or a selection of newspapers to research coverage of sport and its supporters. What is the balance of positive to negative stories? Sport and the media Can you think of any negative ways the media portrays sport and its supporters? Why do you think the media reports on this?
© Boardworks Ltd 200622 of 24 Sport and the media
© Boardworks Ltd 200623 of 24 Anagrams!
© Boardworks Ltd 200624 of 24 Glossary Bias: prejudice for or against a person, group or point of view. Campaign: activities organized to accomplish a goal. Objective: impartial and unbiased; not influenced by a particular view.
Telling Your Story Through the Media
© Boardworks Ltd of 5 The Freedom of the Press.
LETS LOOK AT HOW THE NEWS IS MADE! WHY ARE NEWS SOURCES BIASED?
MASS MEDIA Grupo Donos. NEWSPAPERS In Britain, most newspapers are daily (they come out / are published everyday); a few only come out on Sundays. Magazines.
© Boardworks Ltd of 25 These icons indicate that teacher’s notes or useful web addresses are available in the Notes Page. This icon indicates that.
© Boardworks Ltd of 28 These icons indicate that teacher’s notes or useful web addresses are available in the Notes Page. This icon indicates that.
For more detailed instructions, see the Getting Started presentation.
An Introduction to Public Relations
1 You might want to think about: Who this woman might be? What kind of woman do you think she it? Is she a mother, sister, daughter and/or wife?
© Boardworks Ltd of 19 These icons indicate that teacher’s notes or useful web addresses are available in the Notes Page. This icon indicates the.
© Boardworks Ltd of 6 Introduction to Hardware.
MASS MEDIA. What is communication? sending, receiving and sharing information, ideas, messages How do people communicate? variety of means of communication.
I. THE PRESS 1. newspaper / paper (n) ['nju:zpeipə] a set of large printed sheets of paper containing news, articles, advertisements, etc. and published.
Print slide 8,9,10 handouts.
Internet Mass media Newspapers (tabloids) Radio.
The Mass Media and the Political Agenda. Mass Media = Linkage Institution Influence MASSES, not just elite Television, Radio, Newspaper, Magazine, Film,
The Mass Media and the Political Agenda
+ What is News? Chapter One. + What is news? News- a person, thing, or event considered as a choice subject for journalistic treatment; newsworthy material.
Mass Media. What’s the news?
© Boardworks Ltd of 18 Independent Research For more detailed instructions, see the Getting Started presentation. This icon indicates the slide.
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