1. Persuasive writing (adverts and leaflets)
This project and its actions were made possible due to co-financing by the European Fund for the Integration of Third-Country Nationals
EAL Nexus resource
Persuasive writing (adverts and leaflets)
Persuasion key ring
Subject:
English
Age groups:
8–11, 12–14, 15–16, 17–18
Topic:
Non-fiction writing
Licence information | This resource is free to use for educational purposes ©British Council 2014
Source | This resource was originally developed by Charlotte Hurley and has been adapted by EAL Nexus.

2. Persuasion

3. Persuasion Examples of forms: Adverts Spam Junk mail Catalogue
Purpose: To promote a particular view or product
Examples of forms:
Adverts
Spam
Junk mail
Catalogue
Pamphlet
Poster/flier
Book blurb
Travel brochure
Political manifesto
Letter to editor
Newspaper or magazine article

4. Persuasion graphic organiser

5. Persuasion Words and phrases to collect for writing
Informal, personal language – particularly for adverts
Emotive adjectives, words and phrases
Opinions presented as facts
Imperative verbs
Exaggeration
Rhyme and alliteration
Boastful language
Cause and effect phrases

6. Persuasive argument writing frame (one side)
Beginning – opening paragraph that introduces the issue and the writer’s point of view
Middle – a series of paragraphs that begin with topic sentences followed by points that support the viewpoint. These are backed up by elaboration and examples.
Ending – summary of argument

7. Persuasive writing frame (advert or leaflet)
Beginning – a paragraph that hooks and engages the reader. Often uses rhetorical questions
Middle – series of paragraphs that persuade the reader to do, buy or think what the writer has set out to ‘sell’. Start with a topic then elaborate, including using ‘expert’ evidence
Ending – sums up the reasons why
the product should be ‘bought’

8. Persuasive argument (one side) key ingredients
Persuade that …
Writer’s point of view clearly stated in introduction and conclusion
Modal verbs, e.g. could, would, might
Words like Furthermore, In addition
Words like: if, then, because, when …
Persuasive devices: statistics and facts, emotive language, exaggeration,
rhetorical questions, adjectives,
‘expert’ comment.

9. Persuasive writing key ingredients (advert or leaflet)
Persuade that …
Often start with rhetorical question(s)
Topic sentences start each paragraph to introduce the benefits of item ‘sold’
Devices like slogans, word play, rhyme, alliteration, repetition, exaggeration, emotive language.
Different fonts, sizes and colours
to grab reader’s attention

10. Persuasion

11. Persuasion