1. Beyond 2020 : Future Trends & MidWest Annimac Anni Macbeth Futurist Trend Forecaster www.annimac.com.au MidWest Economic Summit 2007 8 th November 2007 No Limits Geraldton WA

2. 8 Nov 2007 Annimac www.annimac.com.au 2 History is the earth’s early warning system.

3. 8 Nov 2007 Annimac www.annimac.com.au 3 Future : speed of change Future is here Now Trends forecast 15 years ago : Digital Quantum probabilities Internet Virtual reality Post Oil energy Global community

4. 8 Nov 2007 Annimac www.annimac.com.au 4

5. 8 Nov 2007 Annimac www.annimac.com.au 5 Future : nature of change in MidWest MidWest : multi worlds 1. History continuing 2. Newly existent 3. Coming trends

6. 8 Nov 2007 Annimac www.annimac.com.au 6 MidWest Evolution History Continuing Newly Existent Coming Trends Business Big Intl Brit/USA Big Global Asia SME services tourism Gov’t Big Cmwlth State Regional Local Leadership Big Institutns govt prof Big Industry consumers Global consumers Rural Family Broad acre Govt mkt Corporate specific prod Intl mkt Think small Green prod Local mkt Plus Plus

7. 8 Nov 2007 Annimac www.annimac.com.au 7 MidWest : Multi Worlds 1. History Continuing  Big Biz : Brit & USA driven  Big Government : Cwlth & State led  Institutional leadership : Govt Professions Unions  Traditional rural agribiz : Family Broad acre Govt Mktg Boards

8. 8 Nov 2007 Annimac www.annimac.com.au 8 MidWest Evolution History Continuing Newly Existent Coming Trends Business Big Intl Brit/USA Big Global Asia SME services tourism Gov’t Big Cmwlth State Regional Local Leadership Big Institutns govt prof Big Industry consumers Global consumers Rural Family Broad acre Govt mkt Corporate specific prod Intl mkt Think small Green prod Local mkt Plus Plus

9. 8 Nov 2007 Annimac www.annimac.com.au 9 MidWest : Multi Worlds 2. Newly Existent  Big Biz : global Asia  Govt : State & Regional  Industry leadership & consumers  Agribiz : corporate farms specific products international markets

10. 8 Nov 2007 Annimac www.annimac.com.au 10 MidWest Evolution History Continuing Newly Existent Coming Trends Business Big Intl Brit/USA Big Global Asia SME services tourism Gov’t Big Cmwlth State Regional Local Leadership Big Institutns govt prof Big Industry consumers Global consumers Rural Family Broad acre Govt mkt Corporate specific prod Intl mkt Think small Green prod Local mkt Plus Plus

11. 8 Nov 2007 Annimac www.annimac.com.au 11 MidWest : Multi Worlds 3. Coming Trends  Small Med Biz - services tourism  Grass roots local Government  Consumer leadership global  Redefining Agribiz : niche crops green local markets

12. 8 Nov 2007 Annimac www.annimac.com.au 12 MidWest Evolution History Continuing Newly Existent Coming Trends Business Big Intl Brit/USA Big Global Asia SME services tourism Gov’t Big Cmwlth State Regional Local Leadership Big Institutns govt prof Big Industry consumers Global consumers Rural Family Broad acre Govt mkt Corporate specific prod Intl mkt Think small Green prod Local mkt Plus Plus

13. 8 Nov 2007 Annimac www.annimac.com.au 13

14. 8 Nov 2007 Annimac www.annimac.com.au 14 MidWest : Multi Worlds Generational Trends impacting all  Boomers 45-60 continuers  Gen X 30-45 new existers  DotComs Gen Y 15-30 comers  Ferals < 15 virtual

15. 8 Nov 2007 Annimac www.annimac.com.au 15 Generational Differences : Younger means : f a s t e r thinking communicating Technophiles / prefering virtual Social group oriented / less pairing off Own journey / less team playing Multi careers / less employer loyalty Planetists - global citizens / less local or national identity

16. 8 Nov 2007 Annimac www.annimac.com.au 16 Future beyond 2020 - we know this Climate changes : hotter rising seas.5m - coastal tropical inland drier Energy changes : costly O & G - more passive solar wind qeothermal - more local biz for local markets - greater regional self sufficiency Global community stronger : - Virtual world increasing role over 3D Young creating sustainable systems

17. 8 Nov 2007 Annimac www.annimac.com.au 17 Tent City Paris www.theparisblog.com/2007/10/25/tent-city/

18. 8 Nov 2007 Annimac www.annimac.com.au 18 Ministry of Emergency Housing Paris (squatters)

19. 8 Nov 2007 Annimac www.annimac.com.au 19 Future beyond 2020 Increased economic growth : - resources : $55 b new NW contracts - tourism eco tourism - education & training - SMEs to service growth MidWest as Place to Live : - seachangers cubbies boomagers - employees - internationals - clean & green environment - economically attractive

20. 8 Nov 2007 Annimac www.annimac.com.au 20 Future beyond 2020 - maybe Power of Big Biz : - decreasing - don’t know how fast ? - consumer power - how fast - shift to Australiasia - how fast - Confucian or Economic Rationalism Governance : - which two tiers : Cmwlth Regl Local - instant referenda - how soon - global influence - green - how soon

21. 8 Nov 2007 Annimac www.annimac.com.au 21 Future beyond 2020 - maybe Leadership : - QBL driven - don’t know how fast ? - immediate relevancy - how soon - global individuals - how soon - Local vs Regional vs Global focus Rural : - Corporate farms - how soon go green - family farming - lifestyle choice - when - land rights - global morality - how soon

22. 8 Nov 2007 Annimac www.annimac.com.au 22 MidWest’s Future ? Just do it right, now

23. 8 Nov 2007 Annimac www.annimac.com.au 23 Planning for future of MidWest :

24. 8 Nov 2007 Annimac www.annimac.com.au 24 thank you www.annimac.com.au