1. Culture Builds Florida (Happy 498 th !) Tampa, Florida October 25, 2011 Randy Cohen Americans for the Arts

3. Nonprofit Arts & Culture Attendees in Florida Spend $29.42 Per Person, Per Event

4. Nonprofit Arts & Culture Attendees in Florida In-State vs. Out-of-State

5. Event-Related Spending in Florida In-State vs. Out-of-State Audiences

6. Nonprofit Arts & Cultural Organizations Florida Economic Impact of $3.2 Billion in Expenditures

7. Economic Impact of Florida Communities ($ in millions) Organizational Expenditures Audience Expenditures Total Miami-Dade County$420.1$501.9$922.0 City of Miami$276.5$297.8$574.3 Pinellas County$59.6$100.1$159.7 Broward County$66.7$87.3$154.0 Palm Beach County$87.3$62.2$149.5 Orange County$58.7$81.9$140.6 City of Miami Beach$49.1$79.2$128.3 Orlando$36.8$58.7$95.5 Alachua County$22.2$18.8$41.0 Winter Park$16.9$18.6$35.5 Bay County$1.3$1.9$3.2

8. A Growing Percentage of Foreign Visitors Participate in the Arts While in the U.S.

9. Cultural Travelers vs. All U.S. Travelers  Spend more: $631 vs. $457 ($994 vs. $611, most recently)  Are older: 48 vs. 46  More likely to be retired: 20% vs. 16%  Use hotel, motel, or B & B: 62% vs. 56%  More likely to spend $1,000+: 18% vs. 12%  Travel longer: 5.2 nights vs. 4.1 nights  Travel by air: 22 percent vs. 18 percent More likely to shop: 44 percent vs. 33 percent

11. Creative Industries in Florida 52,869 Arts-Related Business Employ 184,708 People

12. Creative Industries in Florida State Sen-11 947 Arts-Related Business Employ 2,464 People

13. Baltimore Symphony’s “Rusty Musicians”

14. Opera in the Outfield

15. Unlimited Attendance for a Monthly Fee (Netflix for the Stage!)

16. Arts Apps on the iPhone

17. 1. What is the message? 2. Who are the messengers? 3. Who gets the message? Build the Habit of Advocacy

18. Thank You ! www.AmericansForTheArts.org