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 Warner Bros.  In 2005 they reorganized the home entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations.

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Presentation on theme: " Warner Bros.  In 2005 they reorganized the home entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations."— Presentation transcript:

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2  Warner Bros.  In 2005 they reorganized the home entertainment groups such as Warner Bros. technical operations and Warner Bros Antipiracy operations.  Founded some of the best cartoons and movies of our time, such as Looney Tunes, The Flintstones, The Jetsons, and many more.  It is the 3 rd oldest movie studio

3  Peer to peer file sharing  One of the most popular downloading sites, because it is one of the fastest and easiest to use  First came about in October 2002 but didn’t become popular till 2003.

4  BitTorrent Inc.  Bram Cohen, co-founder and chief software architect  Ashwin Navin, co-founder Navin Cohen http://www.businessweek.com/magazine/content/08_43/b4105046863317.htm

5 Doll Capital Management – David Chao, co-founder – Dixon Doll, co-founder David Chao and his partners were the venture capitalists. Chao Doll http://www.dcm.com/team-dcm.php

6  Motion Picture Association of America  Dan Glickman, president and CEO Glickman http://www.mpaa.org/AboutUsGlickman.asp

7  Apple and iTunes  Steve Jobs, CEO Jobs http://en.wikipedia.org/wiki/Steve_Jobs

8  Warner Bros.  Barry Meyer and Alan Horn, studio chiefs Meyer Horn http://www.timewarner.com/corp/management/executive s_by_business/warner_bros/bio/horn_alan.html http://www.timewarner.com/corp/management/executives _by_business/warner_bros/bio/meyer_barry.html

9  Warner Home Entertainment Group  Kevin Tsujihara, president  Darcy Antonellis, head of anti-piracy operations and EVP of Distribution Technology  Dean Marks, SVP of intellectual property  Chris Cookson, Chief Technology Officer  Jim Wuthrich, SVP of Digital Distribution Tsujihara http://www.variety.com/article/VR1117956162.html?categoryid=2435&cs=1

10 Bram Cohen and Ashwin Navin saw an opportunity. Movie studios needed a way to transfer their files quickly and efficiently- Bit Torrent was a good way to do it. Warner Bros. was looking for a way to keep up with the times and go digital The companies needed a way to combat piracy.

11  Cohen and Navin used old skills to form this company  Cohen used to work at Yahoo and saw the need for a fast downloading  DCM was the venture capitalist and funded the project  This was risky, as Napster had legal issues and was shut down- Bit Torrent spent over $50,000 on legal research and support

12  Doll Capital Management is the sole investor in this project  Made a deal with Bit Torrent.  Warner Bros. want to take the next step in technological advances  Next step to sign deals with studios and record labels to establish price of files.

13  Copyright Infringement litigation  Motion Picture Association of America  How to charge for movie downloads  Convert illegal downloads into paying customers  New Innovations

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