1. www.straitsknowledge.com© Straits Knowledge 2006Social Network Analysis Leveraging Social Networks for KM Organised by iKMS and Straits Knowledge

2. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Agenda 1. Speed Networking 2. Social Networks and Organization Effectiveness 3. Learning and Sharing Communities - NJC 4. Physical Environments for Social Networking 5. Introduction to Social Network Analysis 6. Introduction to Social Software 7. World Café: Identifying Potential Communities 8. Panel Discussion

3. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Speed Networking Activity Your name Names of people you have talked to James Wong Betty Han Career experience of interest to you Worked in IDA Done MSc KM Your name Names of people you have talked to Frank Tan Betty Han Social interests in common with you Wakeboarding Pedigree cats Names of people you have talked to Subramaniam Mastura KM topic that might be useful to you Knowledge audit KM roadmap Your name

4. www.straitsknowledge.com© Straits Knowledge 2006Social Network Analysis Introduction to Social Network Analysis Patrick Lambe

5. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Gossip, Reputation, Trust

6. Social Network Analysis Structural Holes Social Network Analysis Habits Reach Rich

7. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Information Flow & Roles

8. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Information Flow & Roles Connector/Hub Boundary Spanner/Gatekeeper Influencer/Pulsetaker Caution: these roles can also look the same as: Overdependency Bottlenecks Over-control All maps need to be investigated

9. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Karen Stephenson: work network social network career advice network new ideas network established experts network learning/ improvement network Social Networks Reflect Identities

10. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Networks and Identities From: Art Kleiner ‘Karen Stephenson’s Quantum Theory of Trust’

11. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Networks and Identities From: Art Kleiner ‘Karen Stephenson’s Quantum Theory of Trust’

12. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Networks and Identities From: Art Kleiner ‘Karen Stephenson’s Quantum Theory of Trust’

13. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Latent Knowledge Knowledge Sharing - trust

14. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Latent Knowledge Information Seeking - process

15. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Networks and Identities

16. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Knowledge Profiles Creator Communicator Connector Collector Critic

17. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com KM Champions

18. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Documents

19. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Source: Valdis Krebs, www.orgnet.com Email

20. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Tyler, J. R., Wilkinson, D. M. & Huberman, B. A. Email as spectroscopy: automated discovery of community structure within organizations. Preprint http://xxx.lanl.gov/arXiv:cond-mat/0303264, (2003) Power/Influence

21. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Source: Valdis Krebs, www.orgnet.com Cultural Traits

22. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Source: Valdis Krebs, www.orgnet.com Post Merger

23. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Source: Valdis Krebs, www.orgnet.com Decisions

24. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Identify silos and connection opportunities Identify incipient communities of practice Identify potential leaders, knowledge champions or experts Provide input to organisational culture analysis Display patterns of communication Identify blockages or bottlenecks Explain team or organizational dysfunctions Help prioritise KM content initiatives Display social capital strength Display strength of latent knowledge networks SNA in KM

25. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Plan! Know what you are looking for, but be open to discovery Closed or open? Bias and gaming Complexity Name resolution How? Questionnaire Interview Emails etc Analyse, look for patterns Communicate Confidentiality & use Validate, analyse and follow through Key Steps

26. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Makes networks visible, and potential for self- awareness, discussion of issues Assists more evidence based management and KM decisions Ethical issues - privacy, confidentiality, hasty judgments Know what you want to see, frame the right questions Take multiple perspectives; don’t let one perspective dominate, check for bias, gaming Remember that maps are temporary snapshots… networks are dynamic! Pay attention to the fonds of network formation! SNA is just a starting point, not an end point Lessons

27. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Scoping an SNA Project Why? What’s your purpose? How will you do it? What method? How will you avoid gaming or bias? What ethical issues will you need to consider? What sort of follow up will you provide for? What discovery questions will you use?

28. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Spotting potential CoPs The “I’m a…” test Prior knowledge of each other (embryo community) Common practice and domain Shared stories Activist types (rolebearers) Issue of value to members & organization Gravitational pull? Attractors?

29. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Spotting potential CoPs Who is the Group? What’s the invitation question? What’s the SNA question? What social software would be useful?

30. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Readings Rob Cross and Andrew Parker, ‘The Hidden Power of Social Networks’ (Harvard Business School Press, 2004) Karen Stephenson, ‘What Knowledge Tears Apart, Networks Make Whole’ Internal Communication Focus no.36 2001  http://www.netform.com/html/knowledge_management.html Art Kleiner ‘Karen Stephenson’s Quantum Theory of Trust’ Strategy & Business 4th Quarter 2002  http://www.strategy-business.com/press/article/?ptag-ps=&art=9056282&pg=all David Snowden ‘From Atomism to Networks in Social Systems’ The Learning Organization vol.12.no.6 2005  http://www.cognitive- edge.com/ceresources/articles/45_From_Atomism_to_Networks_in_Social_Systems_0 605.pdf Patrick Lambe ‘Getting it all Mapped Out: SARS, Terrorism and Knowledge Management Green Chameleon  http://www.greenchameleon.com/gc/category/C6/ Valdis Krebs, case studies at http://www.orgnet.com

31. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Panel Discussion Questions you’d like to have answered or discussed about the topics of today’s seminar

32. Social Network Analysis © Straits Knowledge 2006www.straitsknowledge.com Questions? plambe@straitsknowledge.com Thanks to Maish Nichani of elearningpost.com for his suggestions and help in putting this seminar together.