1. Psychology 1508: Vision “Yesterday’s idea of the boss, who became the boss because he or she knew one more fact than the person working for them, is yesterday’s manager. Tomorrow’s person leads through a vision, a shared set of values, a shared objective.” Jack Welch

2. “The first basic ingredient of leadership is a guiding vision. The leader has a clear idea of what he or she wants to do—professionally and personally—and the strength to persist in the face of setbacks, even failures.” Warren Bennis

3. Outline What is a vision? Why create a vision? How do we communicate the vision?

4. “A vision is a portrait of the future that grabs.” Warren Bennis 1. Mission Statement 2. Long-term goals 3. Core values 4. Vivid description What is a Vision?

5. 1. Mission Statement A statement expressing the person’s or organization’s underlying reason for being.

6. “To make technical contribution for the advancement and welfare of humanity.”

7. “To experience the emotion of competition, winning, and crushing competitors.”

8. “To make people happy.”

9. “To strengthen the social fabric by continually democratizing home ownership.”

10. “To help leading corporations and governments be more successful.”

11. “To preserve and improve human life.”

12. “To give unlimited opportunities to women.”

13. “To give ordinary folk the chance to buy the same things as rich people.”

14. 2. Long Term Goals “Ambitious, concrete, and meaningful goals for 1-30 years down the line.”

18. “To democratize the automobile.” (early 1900s)

19. “Become the dominant player in commercial aircraft and bring the world into the jet age.” (1950)

20. “Crush Adidas!” (1960)

21. “Become a $125 billion company by the year 2000.” (1990)

22. “Become the Harvard of the West.” (1940s)

23. 3. Core Values “An organization’s or person’s most fundamental and inviolable codes of action.”

24. No Cynicism Nurturing and promulgation of “wholesome American values” Creativity, dreams, and imagination Fanatical attention to consistency and detail Preservation and control of Disney magic

25. Elevation of the Japanese culture and national status Being pioneer — not following others; doing the impossible Encouraging individual ability and creativity

26. 4. Vivid Description “Bringing the vision to life using words that create images.” “Think of it as translating the vision from words into pictures, or creating an image that people can carry around in their heads.” Collins & Porras

27. “I will build a motor car for the great multitude.... It will be so low in price that no man making a good salary will be unable to own one—and enjoy with his family the blessing of hours of pleasure in God’s great open spaces.... When I’m through everybody will be able to afford one, and everyone will have one. The horse will have disappeared from our highways, the automobile will be taken for granted... [and we will] give a large number of men employment at good wages.”

28. Why Create a Vision? Success Happiness Resilience

29. The Sample Premier institutions in their industries. Widely admired. Made a significant contribution to the world. Founded before 1950

30. Procter & GambleColgate SonyKenwood Hewlett PackardTexas Instruments BoeingMcDonnell Douglas Johnson & JohnsonBriston-Myers Squibb VisionaryComparison FordGeneral Motors General Electric Westinghouse Walt DisneyColumbia

31. Myth : The most successful companies exist first and foremost to maximize profits. Reality : Making money is important, but primarily guided by their core values and a sense of purpose. “The fundamental distinguishing characteristic of the most enduring and successful corporations is that they preserve a cherished core ideology while simultaneously stimulating progress and change in everything that is not part of their core ideology.”

32. Long term performance (1926-1990): General Market:$ 415 Comparison Companies:$ 955 Visionary Companies:$ 6,356 Kotter & Heskett (1992) 4x revenue growth 7x jobs created 8.5x profit 12x stock price increase Success of Visionary Companies

33. Some more than others (O’Reilly 1989) High performance standards Caring attitude Sense of uniqueness and pride Are All Visions Created Equal?

34. Positive Vision

36. “Ronald Reagan defeated Carter by offering Americans a vision that was as optimistic as Carter’s was pessimistic.” (PBS)

37. The Unifying Power of Vision “Few, if any, forces in human affairs are as powerful as shared visions.” Peter Senge “It was a remarkable community inspired by a high sense of mission... devoted to a common purpose.” J. Robert Oppenheimer The Manhattan Project

38. What is your vision? Kouzes & Posner (2003) –loyalty and commitment –job satisfaction –motivation and increased productivity “A leader’s dynamism doesn’t come from special powers. It comes from a strong belief in a purpose and a willingness to express that conviction.”

39. Communicating the Vision Simplicity and repetition Images, metaphors, stories Action follows words

40. Simplicity and repetition Avoiding the simplistic “I do not give a fig for the simplicity on this side of complexity, but I would give my life for the simplicity on the other side of complexity.” Oliver Wendell Holmes “Simplicity is the ultimate sophistication.” Leonardo Da Vinci

41. Jim Burke

42. “Constant and consistent communication, while at times sounding like a broken record, is the single most reassuring thing I can do for all stakeholders: employees, investors, customers, media, and senior management... And it’s always the same basic message, which is our vision for the company.” Robert Eckert (Mattel CEO)

43. “Basically, John [Reed] focused the bank on a few things and communicated a simple plan to the board, the regulators, and the Street. That struck me as a great example of effective leadership because it galvanized the organization into pulling through. John simplifed the extremely complex Citibank organization, made cost cutting a priority, and tied every one of the bank’s activities to a set of deliverables.” Citibank Chairman Victor Menezes

45. Images, Metaphors, Stories The Bible American presidents (Emrich et al, 2001) “Winning business leaders use the power of storytelling as effectively as our most gifted public leaders.” Noel Tichy “No matter how marvelous the vision, the effective leader must use a metaphor, a word or a model to make that vision clear to others.” Warren Bennis Making the vision visible

46. Mandela’s Rainbow Nation

48. The Power of Stories Stories humanize Martin & Powers (1983)

51. Action Must Follow Words “Unless a vision is sustained by action, it quickly turns to ashes.” Noel Tichy “Leaders articulate and embody the ideals toward which the organization strives.” Warren Bennis “In dreams begins responsibility.” William Butler Yeats

52. Action Speaks Louder than Words “What you do speaks so loudly that I cannot hear what you say.” Ralph Waldo Emerson “Be the change you want to see in the world.” Mahatma Gandhi Myth : Companies become visionaries through “vision statements.” Reality : Writing the vision is only a small step; visionary companies walk the talk, their focus is on expressing the vision.

53. The ABC of enVISIONing Affect (emotion) Behavior (action) Cognition (thought)