1. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Chapter 10 Beverages

2. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 After Reading and Studying This Chapter, You Should Be Able to: List and describe the main grape varieties Suggest appropriate pairings of wine with food Identify the various types of beer List the types of spirits and their main ingredients Explain the restaurants liability in terms of serving alcoholic beverages

3. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Figure 10-1 Alcoholic Beverages

4. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Types of Wines Wine is fermented juice of grapes Light beverage wines (White, Rose and Red) Sparkling wines (Champagne) Fortified wines (Sherry, Port and Madeira) Have brandy or wine alcohol added Aromatic wines (Vermouth and Aperitif) Flavored with herbs, roots, flowers and barks

5. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Wines Varietal Type of grape from which wines are made, and for which they are named Vintage Year in which a wine’s grapes were harvested

6. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Light Table Wines Red Wines Made from red grapes Coloring from grape skins Cabernet Sauvignon and Pinot Noir Rose Actually a category of red Remove skin early in fermentation

7. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Types of Wines White Wines Made from white grapes Age and mature faster than red wines Chardonnay Sauvignon Blanc Pinot Blanc Riesling Chenin Blanc

8. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Red Wine Cabernet Sauvignon Merlot Pinot noir Zinfandel

9. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 How Wine Is Made Crushing A mixture of grape pulp, skins, seeds and stems Fermenting A chemical process by which yeast acts on sugar to produce alcohol and carbon dioxide

10. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 How Wine Is Made Racking Maturing Aging a wine Filtering Fining Clarifying Bottling

11. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Relationship to Food White Wines Poultry, fish and egg entrees Red Wines Any game or red meat Sparkling Wines Any course, from dry to sweet The heavier the food, the heavier the wine

12. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Relationship to Food Champagne can be served throughout a meal When a dish is cooked with wine it is best served with that wine Sweet wines should be served with foods that are not too sweet Always follow guest preference and the GUEST is ALWAYS right!

13. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Describing a Wine Use of textures Softness and smoothness Richness and thickness Correspond to touch and temperature Use of flavors Fruity, minty and herbal Nutty, cheesy and smoky Correspond to use of nose and tongue

14. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 New Traditions Serve lighter wines before full-bodied ones Pair light-bodied wines with lighter food and fuller-bodied wines with heavier, richer or flavorful ones Match flavors

15. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 New Traditions Delicately flavored foods that are poached or steamed should be paired with delicate wines Match regional wines with regional foods Soft cheese like Camembert and Brie pair well with a variety of red wines

16. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Wine Producing Regions Europe France Bordeaux and Burgundy Champagne and Cognac Italy Chianti Germany Riesling Spain Sherry Portugal Port

17. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Wine Producing Regions America “Wines Across America” www.wines-across-america.com California North and Central Coast Napa and Sonoma Great Central Valley Southern California

18. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Wine Producing Regions New York Oregon and Washington (pictured) Canada Australia South America South Africa

19. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Types of Beers Lager Clear, light bodied Ale Fuller bodied, more bitter Stout Dark ale, sweet, strong malt flavor Pilsner Style of beer brewing

20. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Malt Beverages Brewing Process Water Malt Ground barley Yeast Fermenting agent Hops

21. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Microbreweries Smaller breweries Locally made and distributed Rock Bottom Karl Strauss Sierra Nevada Samuel Adams

22. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Spirits Spirits or Liquor Liquid that has been fermented and distilled Proof Liquor’s alcohol content In U.S. proof is twice the % of alcohol

23. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Whiskey Made from a fermented mash of grain to which malt, in the form of barley, is added Scotch Whiskey Smokey Kilns Irish Whiskey Not dried, milder Bourbon Whiskey Corn mixed with rye Canadian Whiskey From corn

24. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 White Spirits Gin From juniper berries Rum Light is from sugarcane Dark is from molasses Tequila Vodka Lacks color, odor and flavor

25. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Other Spirits and Cocktails Brandy Distilled from wine Cognacs from France Cocktails Drinks made by mixing 2 or more ingredients Stirred, shaken or blended

26. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Trends in Nonalcoholic Beverages Nonalcoholic beer and wine Coffee Tea Carbonated soft drinks Juices Bottled water

27. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Bars and Beverage Management Physical bar setup Critical for effectiveness “Stations” properly placed Location of “well” versus “call” brands

28. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Inventory Control Four major objectives Safeguards the company’s assets Provides reliable accounting records Promotes operating efficiency Encourages adherence to policies Physical count is the key to success

29. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Personnel Procedures Properly screen and hire bar personnel Methods for controlling employee theft “Spotters” “Bank switch”

30. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Different Types of Beverage Establishments Restaurant bars Hotel bars Night clubs Microbreweries Sports bars Coffee shops

31. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Nightclubs Risky business Considerable time commitment Study demographics, market attitude and social dynamics New concept is critical to success Budgeting Legal issues www.nightclubbiz.com

32. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Sports Bars Evolved into a large industry Sales in bars and taverns increased $3 million between 1990 and 2000 Diverse clientele More family oriented Games and family-friendly menus Latest version of a traditional arcade Menu has evolved Satellites and digital receivers

33. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Liquor Liability and the Law The bar is liable if They serve a minor They serve a person who is intoxicated Dram shop law Bar is liable for injuries caused by intoxicated customers TIPS training

34. Introduction to Hospitality, Fourth Edition John Walker ©2006 Pearson Education, Inc. Pearson Prentice Hall Upper Saddle River, NJ 07458 Trends Comeback of cocktails Designer bottled water Microbreweries More wine consumption Increase in coffee houses and coffee intake Increased awareness and action to avoid irresponsible alcoholic beverage consumption