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How to Start a Program in Your Community Tuesday, February 26, 2013.

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Presentation on theme: "How to Start a Program in Your Community Tuesday, February 26, 2013."— Presentation transcript:

1 How to Start a Program in Your Community Tuesday, February 26, 2013

2 Webinar Structure Moderator Webinar recording will be available + slide deck All attendees will be muted Please use question + chat feature Q&A session

3 Speakers Carol A. Lee – President & CEO, California Medical Association Foundation Kathryn Stephens– Executive Director, Walk with a Doc Sandra Robinson – Vice President of Programs, California Medical Association Foundation Kris Wallach – Program Director, Sierra Sacramento Valley Medical Society Penny Figas – Executive Director, Humboldt Del-Norte County Medical Society Sandi Palumbo – Executive Director, Fresno-Madera Medical Society & Kern County Medical Society

4 Agenda The California Medical Association Foundations WWAD Program WWAD History & Introduction How to Start a Program in your Community Best Practices: Testimonies of Successful Programs Q&A Session

5 The California Medical Association (CMA) Foundations mission is to improve individual and community health through partnerships. For 50 years, much of what we have focused on is bringing greater awareness and education around serious public health issues, like obesity. The California Medical Association (CMA) Foundation

6 The CMA Foundations Obesity Prevention Project Purpose: reduce the prevalence of overweight and obesity in children and their families. Physicians play a key role in reversing this trend and ensuring that Californias children have the opportunity to live long, healthy lives. Nearly 90 percent of Californians surveyed in a 2012 Field Research Poll indicated that they wanted to hear from their physicians about issues related to overweight and obesity. Lifestyle, environmental, and policy interventions that promote healthy eating and increased physical activity can significantly impact obesity and the risk for chronic disease.

7 Utilizing Our Docs for a Walk with a Doc The CMA Foundation is spearheading a Walk with a Doc program throughout California. The program utilizes physicians expertise and credibility to enact lifestyle changes and increase participation in walk events. The program allows individuals to share the activity with friends and family. This program has lead to the collaboration with local physicians and medical societies to organize FREE 1-hour walks on Saturdays at local parks. Our goal is to continue to recruit physician volunteers as walk leaders and organizers in their communities. Walk with a Doc is supported in California by Anthem Blue Cross Foundation.

8 WWAD History & Introduction

9 What is the WWAD Program? Created by Dr. David Sabgir, a board-certified cardiologist who practices in Ohio. "JustWalk" is a free, non- profit program for anyone interested in taking steps for their health. Walks are held on Saturdays lasting about an hour each and starts with a physician giving a quick 5-10 minute talk. 'Walk with a Doc strives to encourage healthy physical activity in people of all ages, and reverse the consequences of a sedentary lifestyle in order to improve the health and well-being of the country.

10 Why Start a WWAD Program: Physical Inactivity Overweight and obesity are influenced by physical inactivity and poor diet. Physical inactivity increases ones risk for dying prematurely, dying of heart disease, and developing diabetes, colon cancer, and high blood pressure. 1 1.U.S. Department of Health and Human Services. Physical Activity Guidelines Advisory Committee report. Washington, DC: U.S. Department of Health and Human Services, 2008.

11 Children Adults Children generally walk much less than they did a decade ago. Participation in physical activity declines as young people age. 1 The percentage of adults who engaged in physical activity declined steadily with age. 1.CDC. Youth Risk Behavior SurveillanceUnited States, MMWR 2012;61(SS-4). Sedentary lifestyles increase health risks as your patients grow older. Data source: CDC/NCHS, National Institute Health Survey, Why Start a WWAD Program: Decline in Physical Activity

12 Walking as little as 30 minutes a day can have the following benefits: Reduce the risk of coronary heart disease Improve blood pressure and blood sugar levels Maintain body weight and lower the risk of obesity Enhance mental well-being Improve blood lipid profile Reduce the risk of osteoporosis Reduce the risk of breast and colon cancer Reduce the risk of type 2 diabetes Walking is one of the easiest and cheapest ways to exercise! Walking is a gentle, low-impact exercise that can ease you into a higher level of fitness and health. Walking is a form of exercise accessible to just about everybody. It's safe, simple and doesn't require practice. Benefits of Walking

13 Benefits of the Program Encourages healthy physical activity in people of all ages Opportunity to connect with patients Motivation to get active Connecting with other walkers Easy and fun way to get or stay fit

14 100 What 1 hour each week can do Dramatically alter your patients lives by replacing a sedentary behavior with a healthy, active one. A 3-5 minute informational talk can educate your patients on exercise, nutrition and health. Immediately become recognized as a community leader and impact your community in a positive, life-changing way.

15 How to Start a Program in your Community

16 How the Program Works Personnel Ratio 1 Doc + 2 Assistants 100 Can service walkers

17 Getting Started Start with your staff and patients. You will get exponential growth. Its easy to develop a community, addresses allow for quick communication within your group. Establish and secure a meeting place and a walking site. Spread the word! It will catch on fast. Get a Doc, a helper… We can help! Find a park… We can help! Get some walkers… We can help!

18 100 Steps to Success The Doc makes a short presentation on choice of topic Everyone walks at their own pace (we encourage minutes) Option to provide water and a healthy snack Pick a location that is right for you. Theres walk programs in the Rocky Mountains, city streets, beaches, community parks and even shopping malls. Always have a healthcare professional volunteer on hand Always be open to the public Always emphasize FREE

19 Walking is a simple and effective way to improve your fitness level and health…Walk with a Doc creates a community and support structure for those interested in taking the first step toward improved health. Anthem Blue Cross Foundation is proud to support this program and we applaud everyone who took part in todays event. - Pam Kehaly, president of Anthem Blue Cross

20 Walk with a Doc highlights how important community, education and physical activity are to reducing obesity and heart disease in California…these walks are a great chance for physicians and community members to stretch their legs, get their hearts pumping and discuss healthy living. I just hope I can keep up with patients from my pediatrics practice! - Dr. Richard Pan, Chair of the California Assembly Committee on Health

21 Best Practices

22 Humboldt Del Norte County Medical Society How to recruit physician walkers and build your team

23 Sierra Sacramento Valley Medical Society How to work with your Park District

24 Fresno Madera Medical Society/Kern County Medical Society How to market your walks

25 Any other key pointers…


27 Were here to help Organization is key. Weve assembled a Starting Kit for those interested in starting a walk. Each kit includes: Contact us: How-to Get Started Guide Prescription pads Waiver & Release of Liability Flyers to recruit walkers and volunteers Article for media outreach Carol A. Lee, Esq. | CMA Foundation President & CEO p: | e: Sandra Robinson, MBA| CMA Foundation Vice President, Programs p: | e: Vanessa S. Saetern | CMA Foundation Project Coordinator, Obesity Prevention Project p: | e: Leslie Barron| CMA Foundation Project Assistant, Obesity Prevention Project p: | e:


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