1. How to Start a Program in Your Community Tuesday, February 26, 2013
Walk with a Doc Webinar
How to Start a Program in Your Community
Tuesday, February 26, 2013
SANDRA - BEGIN

2. Webinar Structure Moderator
Webinar recording will be available + slide deck
All attendees will be muted
Please use question + chat feature
Q&A session
Thank you for joining us.
Sandra Robinson will be moderating the webinar.
The webinar is being recorded and will be sent out to and posted online on the CMAF website along with the PowerPoint slides
All attendees will be on mute during the entire webinar.
For any questions and/or concerns, please use either the question box or chat features and staff will respond accordingly.
We will have a Q&A session during the last 15 minutes of the webinar to answer any questions.
Attendees are encouraged to send their questions anytime during the webinar are they pop up. They will get addressed during the Q&A session.

3. Speakers
Carol A. Lee – President & CEO, California Medical Association Foundation
Kathryn Stephens– Executive Director, Walk with a Doc
Sandra Robinson – Vice President of Programs, California Medical Association Foundation
Kris Wallach – Program Director, Sierra Sacramento Valley Medical Society
Penny Figas – Executive Director, Humboldt Del-Norte County Medical Society
Sandi Palumbo – Executive Director, Fresno-Madera Medical Society & Kern County Medical Society

4. Agenda The California Medical Association Foundation’s WWAD Program
WWAD History & Introduction
How to Start a Program in your Community
Best Practices: Testimonies of Successful Programs
Q&A Session
SANDRA – END
INTRODUCE CAROL LEE

5. The California Medical Association (CMA) Foundation
The California Medical Association (CMA) Foundation’s mission is to improve individual and community health through partnerships. For 50 years, much of what we have focused on is bringing greater awareness and education around serious public health issues, like obesity.
CAROL - BEGIN

6. The CMA Foundation’s Obesity Prevention Project
Purpose: reduce the prevalence of overweight and obesity in children and their families.
Physicians play a key role in reversing this trend and ensuring that California’s children have the opportunity to live long, healthy lives.
Nearly 90 percent of Californians surveyed in a 2012 Field Research Poll indicated that they wanted to hear from their physicians about issues related to overweight and obesity.
Lifestyle, environmental, and policy interventions that promote healthy eating and increased physical activity can significantly impact obesity and the risk for chronic disease.

7. Utilizing Our Docs for a ‘Walk with a Doc’
The CMA Foundation is spearheading a “Walk with a Doc” program throughout California.
The program utilizes physicians’ expertise and credibility to enact lifestyle changes and increase participation in walk events.
The program allows individuals to share the activity with friends and family.
This program has lead to the collaboration with local physicians and medical societies to organize FREE 1-hour walks on Saturdays at local parks.
Our goal is to continue to recruit physician volunteers as walk leaders and organizers in their communities.
LAST SLIDE FOR CAROL
As part of the CMA Foundation’s mission to improve individual and community health, we are spearheading a “Walk with a Doc” program throughout California.
The CMA Foundation’s Walk with a Doc program utilizes physicians’ expertise and credibility to enact lifestyle changes.
Promoting physician led walks will also serve as a way to increase participation, as physicians are viewed as credible leaders in these efforts.
Walk with a Doc will provide the opportunity to engage in a program that allows individuals to share the activity with friends and family, offering a built in support system.
This program has lead to the collaboration with local physicians and medical societies to organize FREE 1-hour walks on Saturdays at local parks.
Our goal is to continue to recruit physician volunteers as walk leaders and organizers in their communities.
Walk with a Doc is supported in California by a grant from the Anthem Blue Cross Foundation.
CAROL to introduce KATHRYN STEPHENS
Walk with a Doc is supported in California by Anthem Blue Cross Foundation.

8. WWAD History & Introduction
KATHRYN STEPHENS - BEGIN

9. What is the WWAD Program?
Created by Dr. David Sabgir, a board-certified cardiologist who practices in Ohio.
"JustWalk" is a free, non-profit program for anyone interested in taking steps for their health.
Walks are held on Saturdays lasting about an hour each and starts with a physician giving a quick 5-10 minute talk.
Created to encourage healthy physical activity in people of all ages and reverse the consequences of a sedentary lifestyle in order to improve the health and well being of the country. We started this program because it was an opportunity for us to connect with patients and hopefully, for walkers to have the motivation to come out and join us for minutes. Learning about healthy lifestyle options and connecting with other walkers is an easy and fun way to get or stay fit.
'Walk with a Doc’ strives to encourage healthy physical activity in people of all ages, and reverse the consequences of a sedentary lifestyle in order to improve the health and well-being of the country.  

10. Why Start a WWAD Program: Physical Inactivity
Overweight and obesity are influenced by physical inactivity and poor diet.
Physical inactivity increases one’s risk for dying prematurely, dying of heart disease, and developing diabetes, colon cancer, and high blood pressure.1
U.S. Department of Health and Human Services. Physical Activity Guidelines Advisory Committee report. Washington, DC: U.S. Department of Health and Human Services, 2008. 

11. Why Start a WWAD Program: Decline in Physical Activity
Adults
Children
Children generally walk much less than they did a decade ago.
Participation in physical activity declines as young people age.1
Data source: CDC/NCHS, National Institute Health Survey,
The percentage of adults who engaged in physical activity declined steadily with age.
CDC. Youth Risk Behavior Surveillance—United States, MMWR 2012;61(SS-4).
Sedentary lifestyles increase health risks as your patients grow older.

12. Benefits of Walking
Walking is one of the easiest and cheapest ways to exercise!
Walking as little as 30 minutes a day can have the following benefits:
Reduce the risk of coronary heart disease
Improve blood pressure and blood sugar levels
Maintain body weight and lower the risk of obesity
Enhance mental well-being
Improve blood lipid profile
Reduce the risk of osteoporosis
Reduce the risk of breast and colon cancer
Reduce the risk of type 2 diabetes
Walking offers countless health benefits and of course helps reduce a person’s risk factors for heart disease
Walking is a gentle, low-impact exercise that can ease you into a higher level of fitness and health. Walking is a form of exercise accessible to just about everybody. It's safe, simple and doesn't require practice.

13. Benefits of the Program
Encourages healthy physical activity in people of all ages
Opportunity to connect with patients
Motivation to get active
Connecting with other walkers
Easy and fun way to get or stay fit
Created to encourage healthy physical activity in people of all ages and reverse the consequences of a sedentary lifestyle in order to improve the health and well being of the country. We started this program because it was an opportunity for us to connect with patients and hopefully, for walkers to have the motivation to come out and join us for minutes. Learning about healthy lifestyle options and connecting with other walkers is an easy and fun way to get or stay fit.

14. What 1 hour each week can do
Dramatically alter your patients lives by replacing a sedentary behavior with a healthy, active one.
A 3-5 minute informational talk can educate your patients on exercise, nutrition and health.
Immediately become recognized as a community leader and impact your community in a positive, life-changing way.
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LAST SLIDE FOR KATHRYN
INTRODUCE Vanessa Saetern

15. How to Start a Program in your Community
VANESSA - BEGIN

16. How the Program Works 100 Personnel Ratio 1 Doc + 2 Assistants
Can service walkers

17. Getting Started
Get a Doc, a helper…
We can help!
Find a park…
We can help!
Get some walkers…
We can help!
Start with your staff and patients. You will get exponential growth.
It’s easy to develop a “community”, addresses allow for quick communication within your group.
Establish and secure a meeting place and a walking site.
Spread the word! It will catch on fast.

18. Steps to Success
The Doc makes a short presentation on choice of topic
Everyone walks at their own pace (we encourage minutes)
Option to provide water and a healthy snack
Pick a location that is right for you. There’s walk programs in the Rocky Mountains, city streets, beaches, community parks and even shopping malls.
Always have a healthcare professional volunteer on hand
Always be open to the public
Always emphasize FREE
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19. “Walking is a simple and effective way to improve your fitness level and health…Walk with a Doc creates a community and support structure for those interested in taking the first step toward improved health. Anthem Blue Cross Foundation is proud to support this program and we applaud everyone who took part in today’s event.” - Pam Kehaly, president of Anthem Blue Cross
SANDRA – BEGIN
Walk with a Doc is supported in California by a grant from the Anthem Blue Cross Foundation.

20. LAST SLIDE FOR VANESSA
INTRODUCE 3 PILOT SITES
“Walk with a Doc highlights how important community, education and physical activity are to reducing obesity and heart disease in California…these walks are a great chance for physicians and community members to stretch their legs, get their hearts pumping and discuss healthy living. I just hope I can keep up with patients from my pediatrics practice!” - Dr. Richard Pan, Chair of the California Assembly Committee on Health

21. Best Practices

22. Humboldt Del Norte County Medical Society
PENNY – BEGIN
How to recruit physician walkers and build your team   
➣Broadcast to physicians - flyers for the event, promotional flyer for physician “leaders” and prescription forms for physicians to use with their patients.   Encourage physicians to post flyers in their waiting rooms.   Seeing an increase of physician participation - which is GREAT!    Problem with identifying a “lead”, however, set up a back-up physician that is attending each of the events.
➣Trying to move around the county in walk locations so can outreach to different areas.   Actually introducing physicians in different areas of the county, which is an additional benefit.
➣Broadcast to Office Managers.   Encourage to bring to attention of physicians, post notices in waiting rooms, etc.
➣We “teamed up” with our local PreMed Students at Humboldt State University -actually hired one of the students to help coordinate the program.  Students are very involved in not only participating and helping to promote - they are also promoting to other students at the University.
➣Hospital Medical Staff Coordinators - asking to post in the Doctor’s Lounges, Libraries, O/R., E/R, elevators, employee break rooms, etc.
➣include regular notices in our monthly newsletter: North Coast Physician - to promote the walks, leaders, and participation.
➣Building a regular notification list to send notices: includes: regular walkers, PreMed Students, Board of Supervisors, City Council members, Public Health Department, Local legislators/aids, local media/reporters, etc.
➣regular posting of event notices in local newspapers, bulletin boards, on-line calendars, list serves, wellness programs (hospitals, local IPA, etc), doing local media interviews, etc.  
➣Promote WWAD on Facebook with photos, dates of upcoming events, etc.
Introduce KRIS
How to recruit physician walkers and build your team

23. Sierra Sacramento Valley Medical Society
KRIS – BEGIN
How to work with your Park District
Coordination with local park and recreation professionals can help make the Walk with a Doc program easier to operate and offers built-in constituency as both organizations have similar interests in encouraging healthy lifestyles and communities.
Depending on the government structure in the area the parks may be operated by cities, counties or special districts. When in doubt, contact the city manager, county executive’s office or Park Agency Administrator to gain an understanding of the best point of contact.
Park agencies operate and maintain parks thus providing ready-made walk locations in areas throughout the community.
Park agencies market programs and facilities to their citizens regularly through blasts, Facebook, Twitter, event cross-promotion and digital/hard copy recreation program guides. This provides numerous opportunities for connecting with potential walkers.
KRIS introduce SANDI
How to work with your Park District

24. Fresno Madera Medical Society/Kern County Medical Society
SANDI – BEGIN
How to market your walks
Print up posters after confirming locations--dates and locations for entire year. Deliver them to doc’s offices, hospitals, add to community calendars--little flyers to give to patients.
Leave space in poster for participating doc to write in his name to get his patients out.
Rally docs to outreach to patients more.
Facebook
How to market your walks

25. Any other key pointers…
Penny, Kris and Sandi – to share any other key pointers

26. Questions and Answers
SANDRA – BEGIN
Facilitate Q&A

27. We’re here to help Contact us: How-to Get Started Guide
Organization is key. We’ve assembled a “Starting Kit” for those interested in starting a walk. Each kit includes:
Carol A. Lee, Esq. | CMA Foundation President & CEO p: | e: Sandra Robinson, MBA| CMA Foundation Vice President, Programs p: | e: Vanessa S. Saetern | CMA Foundation Project Coordinator, Obesity Prevention Project p: | e: Leslie Barron| CMA Foundation Project Assistant, Obesity Prevention Project p: | e:
How-to Get Started Guide
Prescription pads
Waiver & Release of Liability
Flyers to recruit walkers and volunteers
Article for media outreach

28. Thank you for your participation
SANDRA - END