1. Maryland AAHAM – Holiday Meeting Creative Solutions for a Challenging Market Larry Estes TransUnion Healthcare

2. How did 2013 go? Exceed hospital’s access KPI goals? Exceed National Benchmarks/Best Practices? Sitting on extra money? Making CFO happy?

3. Challenges in 2014 – déjà vu all over again Rising patient deductibles – even more Higher co-pays More patients than ever –Newly Insured: “I owe money? But I have insurance!” –Always Insured: “I owe money? But I have insurance!” Insured? Not insured? Lower reimbursements Bad Debt vs. Charity Care

4. How will you react? Insanity: doing the same thing over and over again and expecting different results. - Albert Einstein

5. I know! Let’s Have a Meeting! “We can tweak our process to make it work!” “Let’s come up with some ideas for next year.” Goes something like this….

6. How about a new approach?

7. Brainstorming Practice Quantity, not Quality Write Down Everything! –Every team needs a scribe No yebuts –Naughty list Build on other ideas!!! It’s a contest! Our problem:

8. Now What? How did that feel? –What happened? Did you expect that result? –Why? Candy isn’t the same as patient access –Nope, but brainstorming process is

9. Larry Estes Regional Sales Executive TransUnion Healthcare lestes@transunion.com lestes@transunion.com (303) 588-5170 www.transunionhealthcare.com www.transunionhealthcare.com 9