Presentation on theme: "S.M.A.R.T Report Card Leaders OnLine. Onlynaturesfinest.com The space of health and wellness particularly focusing on supplements is incredible large."— Presentation transcript:
Onlynaturesfinest.com The space of health and wellness particularly focusing on supplements is incredible large. There is an enormous amount of competition and the nutraceutical business is massive. Only Nature’s Finest has a great standing on the Internet and an enormous amount of targeted traffic. It is clear in the competitive landscape that the only that has been done is a website. Nothing in the basics of Social Networking, social media, content sites, authority sites, wiki’s, blogs, vlogs, podcasts, press releases, articles or testimonials have been done. The organic side of this business will be massive, 70% of the dense media traffic on the Internet is health and wellness. Creating a targeted funnel to route traffic to the businesses website and blog will be easy. Only Nature’s Finest has a magnificent brand recognition online as well as it is a household name within the industry. Establishing a network of conversational marketing sites, joining the conversation and harnessing the brand evangelists will be the objective. Creating performance based marketing as well as isolating unique verticals through joint ventures and targeted partnerships will be the objective. Today a website is just half of the quotient and in many cases can be the problem. Social media and conversational marketing is really a way to empower the brand better, faster and cheaper than any means. We will propose in our presentation a strategy that is very low cost and is very hard hitting with massive and immediate results. In our high level S.M.A.R.T. Report Card overview we outline some of the aspects of the industry that we believe are opportunity and some of the ways in which we can surgically define the business as well as catapult the brand online.
The following images show sites or pages linking to your website and very little content or information about you online. Links: 8,500 This number is average and indicates the potential strength of the brand online. Herbdoc.com – 14,000 Mercola.com 1,840,000 Supplementcentral.com – 28,000
Site:5,610 5,610 pages is a good number and could easily be increased for more success online. Herbdoc.com 4,850 Mercola.com -73,000 Supplementcentral.com 45,600
In our findings we find little to no social registry with the exception of LinkedIn. There are people who have created Only Natures Finest groups on Facebook which are a redirect and spam into other things. Someone has your name in YouTube but is a blank and dead channel with no content. With a vast amount of social networks there should be presence as well as syndication of all your sites. This creates a customer funnel to your business. Currently there is none. Social networks are highly indexed by the search engines and create a massive search presence for your business. Whether it is for funding, customer acquisition, customer retention, or fund raising there must be a network of syndicated social sites to capture this traffic and to create a movement. LinkedIn: http://www.linkedin.com/in/onlynaturesfinest you own WordPress: onlynaturesfinest.wordpress.com does not exist Facebook: http://www.facebook.com/onlynaturesfinest does not exist Twitter: http://twitter.com/onlynaturesfinest does not exist YouTube: http://www.youtube.com/user/onlynaturesfinest someone owns but is a blank/dead channel
Social & Search Registry We Checked 600 of the top blogs, book marking, photo, video, content, authority and social sites for your name.
Content Site Ranking There is no content site format and zero syndication for media delivery. You haven’t created and content sites. Competitor Ranking There are a lot of other nutritional companies on the web. Most of them have a much better looking website and position online. Many of them have much better reviews and web presence. However, in the search and social presence many of them have not created much of a diverse web and social presence. We find in this space that the surgical use of the Social Media and Internet Marketing strategies would have massive penetration. Your competitors are buying the keywords and phrases about your brand and name online and you are not.
Overall online presence Our findings are conclusive there is little to no search presence. This presents great opportunity to ONF, especially with regard to setting up your foundation online. Your online foundation will consist of a series of elements, such as social sites, content sites, blog sites, authority sites, and portals to syndicate the funnel to your business. We believe in 6 weeks time we can have all of this done to create a massive presence online
In the next several slides we show you the power of keyword and phrase marketing to demonstrate the overwhelming amount of search volume in your industry. Keyword and Phrase Marketing Analysis Only Natures Finest can be the leader online.