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Created by a longstanding family partnership between Italy’s Franceschi family and the Terlato family from the United States, Mazzoni wines are the perfect.

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Presentation on theme: "Created by a longstanding family partnership between Italy’s Franceschi family and the Terlato family from the United States, Mazzoni wines are the perfect."— Presentation transcript:

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2 Created by a longstanding family partnership between Italy’s Franceschi family and the Terlato family from the United States, Mazzoni wines are the perfect confluence of old and new world techniques guided by the solid foundation of family values and a desire to create world class wine today and for future generations. From left: Alessandro Bindocci (MAZZONI winemaker), Fabrizio Bindocci, Anthony J. Terlato, John Scribner, Leopoldo Franceschi, Bill and John Terlato

3 The Story 1975 – Mr. Anthony Terlato is visiting Italy looking for the best Brunello di Montalcino Mario Cortevesio winemaker and maestro assaggitore (master taster) joins Mr. Terlato for a review of the best Brunello’s After tasting about 20 different wines, Il Poggione is deemed the very best so they venture to the winery Mr. Terlato introduces himself as an importer and the gentlemen (Piero Talenti) at the door responds, “ We are not interested in selling our wine in the United States ” Clemente Franceschi (Leopoldo’s father) invites them in as it is cold and raining outside The meeting closes with Clemente stating to Mr. Terlato, “ Young man, I’m giving you the wine because you have been here for three hours and never once asked for the price ” The Terlato’s and Franceschi’s have been working together ever since to form the longest partnership in the Terlato portfolio Source: “Taste – A Life in Wine” by A. Terlato; pp 133-134

4 Leopoldo Franceschi Born in 1958 to Franca Mazzini and Clemente Franceschi. Following his studies, Leopoldo was employed as the Director of Foreign Exchange with a bank in Switzerland. He later returned to Italy, where he studied viticultural practices and oenology. In 1988, he began work with his family business at Tenuta Il Poggione, performing every type of duty.

5 Born in Sant’Angelo in Colle in 1955, Fabrizio’s family has worked for the Franceschi family for four generations. Fabrizio graduated from university in 1976 with a degree in agriculture and studied as an apprentice under the famous winemaker, Piero Talenti. He became Il Poggione principal winemaker in 1999. Fabrizio Bindocci – Il Poggione Winemaker

6 Fifth generation of the Bindocci- Franceschi partnership Received masters degree in enology at the prestigious University of Pisa in 2005. Has worked side by side with his father winemaker Fabrizio Bindocci of Il Poggione (mentored by legendary winemaker Piero Talenti) Brings 21 st century technology and style to one of Brunello’s oldest and greatest estates. Alessandro Bindocci – Mazzoni Winemaker

7 Medieval township with 500 year history in grape growing Orcia River Valley provides unique macroclimate –Warmer, drier weather than neighboring areas –Protected by Mt. Amiata from rain and hail –Sea breeze from west helps minimize humidity providing excellent ventilation –Warm days and cool evenings allow grapes to ripen to perfection 10 miles in diameter with approximately 60,000 acres of vineyards Montalcino, Tuscany

8 Located in southwest portion of famous Brunello zone Sangiovese selected from varying altitudes (150-450 meters) Merlot from higher elevations (400 meters) where cooler temperatures prevail All vineyards benefit from southern exposure Vines typically range 10 to 20 years in age Estate Vineyards

9 Vintage:2009 Varieties: 72% Sangiovese, 28% Merlot Vineyards: Southern exposed vineyards located in the southwest portion of Brunello region. All vineyards range between 10 to 12 years in age and are located at various elevations: Sangiovese between 150 and 450 meters above sea level, and Merlot at 250 meters Vinification: 10 days submerged cap fermentation at controlled temperatures of 78-82˚ F. Aging: 12 months in French oak; 50% in large barrels and 50% in second vintage barriques Alcohol: 13% Winemaker’s Notes Aroma: Fruity notes of red berry fruit, plums, blackberry, balsamic notes, sweet spices, tobacco leaf and liquorice Taste: Warm, soft, intense and balanced, with elegant tannins, good acidity and a long finish 2009 Super Tuscan

10 Live Like An Italian! www.livelikeanitalian.com www.livelikeanitalian.com

11 11 1.Terlato-Franceschi Partnership – Specially created by two respected and pedigreed wine families with expertise in each varietal 2.Estate Bottled – Only 100% Bottled wine of the highest quality is reserved for the Mazzoni label. 3.A Super Tuscan and now Piemonte Barbera – The new Piemonte Barbera is due to launch in February, 2012. This new wine will follow in the same great footsteps as the Super Tuscan but with wine from Piemonte; the famous DOC zone know for producing the world’s best Barbera’s! 4.The Bottle – Not only is the wine exceptional but the package itself is modern/contemporary and aimed perfectly towards the new/emerging wine consumer Unique Selling Points

12 NEW PRODUCT LAUNCH February, 2012 12

13 Vintage:2009 – DOC Varieties: 100% Barbera Vineyards: Southern exposed single vineyard, 10 years in age located at 350 meters above sea level. The soil is rich in clay. The vineyard follows the maximum slope and the density is 4500 vines/hectare, Guyot-trained. Vinification: 15 days of maceration at controlled temperature on horizontal tanks, with daily remontage (pump over) and full contact between the skins and the fermenting must. Once the alcoholic fermentation is over, the wine is kept at optimal condition in order to allow a fast start for the malolactic fermentation. This helps to preserve the freshness of the aromas and the structure of the wine. The wine is unoaked. Alcohol: 13% Winemaker’s Tasting Notes Taste: Intense ruby red in color, it boast explosive flavors of ripe black fruit, mushroom and forest floor. On the palate it is full bodied and long lasting, also thanks to its good and balanced acidity, an essential characteristic to the Barbera. 2009 MAZZONI Barbera 13

14 FEATURESBENEFITS 1) 100% Barbera (Piemonte DOC), positioned with an excellent price/quality ratio Flavor: Innovative red wine taste profile appeals to today’s wine enthusiasts; fresh and vibrant with substantial body and a lingering finish. 2)Specially created by two respected and pedigreed wine families with expertise in each varietal -- Franceschi and Terlato Trust: Vast experience and fine-tuned expertise combine to produce an excellent wine that consumers can rely on for every and any occasion. 3) Consistent value to quality image with the existing MAZZONI offering Consistency: An important message when delivering family offerings to a new and existing consumer base. Features & Benefits 14

15 Point-Of-Sale Material Display Card Bottle NeckerTasting Card 15 POS has been produced and available through NA for ordering by market

16 d’Alba: Barbera d'Alba DOC is located in Italy's northwestern region Piedmont. The zone includes the Langhe hills around the town of Alba, overlapping the same zones as Barolo and Barbaresco also extending into the Roero zone. All aspects of the wine growing, making and bottling must take place in the d’Alba municipality. d’Asti: Barbera d’Asti is one of the most famous DOCs in Italy's north- western Piedmont wine region. It was upgraded to its DOCG classification in 2008, adding to Piedmont's already impressive array at this highest level of Italian wine classification. The Barbera d'Asti title cover the area around the town of Asti, and exclusively focuses on red wines made from Barbera. All aspects of the wine growing, making and bottling must take place in the d’Asti municipality. What this means for Mazzoni Barbera: MAZZONI: A 100% Barbera from the Piemonte region in the DOC zone. This wine is grown and made in Piemonte but it is bottled in Montalcino (Il Poggione estate) for quality control purposes. Since the wine is bottled outside of the Piemonte region it cannot be classified with the d’Alba or d’Asti designation. Barbera Definitions 16


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