1. blue ocean strategy By: G.E Zafran ATENEO-MBA REGIS Program
Go where profits and growth are-and where the competition isn’t

2. Red versus blue Red Ocean Strategy Blue Ocean Strategy
Compete in existing market space
Create uncontested market space
Beat the competition
Make the competition irrelevant
Exploit existing demand
Create and capture new demand
Make the value-cost trade-off
Break the value-cost trade-off
Align the whole system of a company’s activities with its strategic choice of differentiation or low cost
Align the whole system of a company’s activities in pursuit of differentiation and low cost

3. Six paths to blue ocean strategy
Industry
Strategic group
Buyer group
Scope of Product or service offering
Functional-emotional orientation of an industry
Time
To Creating Across
From
Competing
Within
The six conventional boundaries of competition

4. Strategy canvas of ( yellow tail)

5. Four actions framework
A new Value Curve
Reduce:
Which factors should be reduced well below the industry’s standard
Create:
which factors should be created that the industry has never offered
Raise:
Which factors should be raised well above the industry’s standard
Eliminate:
Which of factors that the industry takes for granted should be eliminated?

6. Minimizing risks & maximizing opportunities in formulation & executing blue ocean creation
Formation Principles
Formulation Risks
Search Risk
Planning Risk
Scale Risk
Business model Risk
Reconstruct market boundaries
Focus on the big picture, not the numbers
Reach beyond existing demand
Get the strategic sequence right
Execution Principles
Execution Risks
Overcome key organizational hurdles
Build execution into strategy
Organization Risk
Management Risk