1. More than 130 years of growing wines….

2. Alpi mountain Appennini mountain Langhe Old sea Italy 50 M years ago (EOCENE) Italy 10 M years ago (MIOCENE) LANGHE - SOIL FORMATION Langhe About 10 millions years ago the soil of the Langa area appears from the sea thanks to the push of the African continent against Europe. So the geological base of Langhe is a unique seabed.

3. Helvetian’s clay (SERRALUNGA d’ALBA AREA) Tortonian’s clay (LA MORRA AREA) Lugagnano’s clay (MONFERRATO CASALESE) Barolo area Monferrato & casalese Roero area Young soil ancient soil Over time the soils of the valley have been covered by deposits and debrises. STRATIFICATION OF THE PIEDMONTESE SOIL

4. Cold airstreams Mild airstreams Atlantic disturbances A GREAT SOIL - PEDOCLIMATIC REASONS  It is an ancient soil, arose from the seabed and the slowly deposit of fossils and clays over 10 ML years ago  It has an ideal geographical position, protected by the cold Atlantic airstream and atmospheric disturbances  There is a good distribution of rainfalls in spring and autumn (300/500mm per year)  Uniform wind ventilation produces a great thermal change between se and valley  Altitude: between 150 and 300 m/asl  Best latitude (44° parallel) for the growing Nebbiolo’s ripening

5. IN THE NORT-WEST OF ITALY IN THE HEART OF PIEDMONT Fontanafredda is located in the heart of Langhe, an area blessed for centuries with a vocation for the production of great wines, particularly rich, powerful reds. The viticulture is carried exclusively on hillsides. The vineyards have an average altitude between 200 and 400 metres. Mainly calcareous, the soil can differ within the space of just a few dozen metres: at times loose, with a sand content, at others firmer, with a higher proportion of silt, and above-all clay. The climate is typically continental, with wide seasonal variations in the temperatures, while the rainfall - concentrated over the spring and autumn months - is highly variable, which is what produces such extraordinarily different vintages. Website: WWW.FONTANAFREDDA.IT - E-mail: EXPORT@FONTANAFREDDA.IT

6. FONTANAFREDDA AND ITS TERRITORY

7. 1858 - THE HISTORY BEGINS The Fontanafredda estate was in the 19° century one of the hunting preserves of the first king of Italy Vittorio Emanuele II He gave it to the children, Emanuele and Vittoria, that he had from his mistress Rosa Vercellana. Their firstborn son Count Emanuele Alberto di Mirafiore and Fontanafredda, for his great passion for winemaking and agriculture matured the decision to turn the land into vineyards, thus founding the “Mirafiori Vini Italiani” in 1878. The fame and the notoriety of the winery grew rapidly and the Count Emanuele was recognized as one of the important promoters of Barolo in the world. His approach proved to be thoroughly modern, leading to the immediate implementation of innovative criteria, focused on producing wines of quality, in particular Barolo. In 1930 the property of the estate went to the Bank Monte dei Paschi di Siena, the oldest bank in the world, that kept it till 2008. Today Fontanafredda is owned by Oscar Farinetti.

8. 2011: FONTANAFREDDA TODAY  Fontanafredda’s estate stretches out over more than 122 hectares  The estate vineyards are located in the villages of Serralunga d’Alba, Diano d’Alba and Barolo and also 20 hectares in the Monferrato area.  90 hectares planted with the nebbiolo, barbera, dolcetto and moscato varieties.  At each vintage, grapes are consigned to Fontanafredda by nearly 400 growers in the Langhe and Roero, whose loyalty to the company endures since generations.

11. IN THE VINEYARDS Fontanafredda crushes over 5,500 tons of grapes/year About 85% of the grapes are from a network of around 400 selected vine growers in the Langhe and Roero area (the same area that you have already seen just now in the pictures) About 15% of the grapes come from Fontanafredda estate. Fontanafredda’s yearly Barolo production: 500.000 btl. Fontanafredda is one the biggest Barolo producer (8% of the total production of Barolo) and Barbera d’Alba producer (15% of the total). BarberaDolcetto Moscato Nebbiolo

12. The total capacity of the Fontanafredda cellars is about 10,2 million liters: –1,8 million liters in wood (Slavonian and French oak) –7,1 million liters in stainless steel vats –1,3 million liters in concrete tanks Ageing wines: about 6 million liters (average/year) IN THE CELLARS

13. Total production: 6,15 mil. btl. Total wine production: 2,15 mil. btl. Total Barolo production: 0,66 mil. btl. FONTANAFREDDA - THE PRODUCTION

14. FONTANAFREDDA’S RANGE OF WINES Fontanafredda, in the new restructuring, has worked in a diversification of the range. The production of red and white wines is organized into three lines, on the basis of geographical origin and the number of bottles produced. Website: WWW.FONTANAFREDDA.IT - E-mail: EXPORT@FONTANAFREDDA.IT The Superstars – I Fuoriclasse 4 spectacular wines, with a strong identity. True interpreters of our territory. It is difficult to keep our SUPERSTARS within the “stripes”. The Stripes – Le Righe It is the key-line of our assortment. Created to offer the entire range of Piedmont wines, it is dressed with the colours of our estate. Tradition Line - Linea Tradizione The flagship of Fontanafredda in the world and expression of the best Piedmontese wine-making tradition.

15. Here are Fontanafredda’s jewels. It is our privilege to own these 3 extraordinary vineyards and it is our pleasure and honour to offer these 3 unique Barolo. THE BAROLO “SINGLE-VINEYARDS” RANGE FONTANAFREDDA’S RANGE OF WINES  Exclusive vinification of grapes from estate-owned vineyards  The top of our range of products  Three crus Barolo DOCG from the most prestigious estate vineyards  The grapes are vinified separately, and the wines are only released in top vintages. Single Vineyards Fontanafredda Website: WWW.FONTANAFREDDA.IT - E-mail: EXPORT@FONTANAFREDDA.IT  Fontanafredda Vigna La Rosa Barolo DOCG  Lazzarito Vigna La Delizia Barolo DOCG  Paiagallo Vigna La Villa Barolo DOCG

16. WINE TASTING Pradalupo - Roero Arneis DOCG 2010 PRODUCTION AREA Monteu Roero, Vezza d’Alba, Montà d’Alba GRAPE VARIETY Arneis AGEING In steel tanks for 4-5 months at low temperature

17. WINE TASTING Solerose Langhe Rosato DOC 2011 PRODUCTION AREA Langhe GRAPE VARIETIES 40% Barbera, 40% Freisa and 20% Nebbiolo AGEING In steel tanks, no oak

18. WINE TASTING Briccotondo – Piemonte DOC Barbera 2011 PRODUCTION AREA Monferrato and Langhe area GRAPE VARIETY Barbera AGEING Part in new oak from Allier barrels and the remaining part in large Slavonian oak casks. It stays in wood for 5 months.

19. WINE TASTING Langhe DOC Nebbiolo 2009 PRODUCTION AREA Piedmont GRAPE VARIETY Nebbiolo AGEING At first, the wine is aged in wood for 8 months and then in the bottle for 2-3 months.

20. WINE TASTING Barolo DOCG 2007 PRODUCTION AREA Vineyards located in the Barolo area GRAPE VARIETY Nebbiolo AGEING At least two years in large casks made of oak from Slavonian and mid-France, followed by an ageing in bottle no less then 12 months.

21. WINE TASTING Asti Millesimato DOCG 2010 PRODUCTION AREA Calosso d’Asti, Santo Stefano Belbo, Treiso, Serralunga d’Alba GRAPE VARIETY White Moscato AGEING It is vinified with the Charmat Methode, in pressured tanks at a low temperature. It is a young wine, ready for consumption just a few days after bottling.

22. AWARDS

23. Grazie mille – tusen takk!