Presentation on theme: "Bottom Line Networking"— Presentation transcript:
1Bottom Line Networking Presented byAdrian PelkusMay 14th, 2009Inspired by:Patrick HenryReferral Engine Company“Locating and Landing World Class Clients”
2Networking Definition: Exchange of info ideas and resources for mutual benefit.Fuel of Networkingis to give information as a resourceGivers gain top of mind awarenessBe a resource not a vendorWhat Is a Networking Event?Anytime 2 people meet – ProspectsTalk to everyone – source of ProspectsTool of NetworkingRolodexHow “bout” those…Why doesn’t this help your business-building activities?Because it is an indirect introduction questionQuestion – QuestionWhat is _________________________? (Firm name on nametag)What is your responsibility for your firm?
3Three –Minute Waltz Rolodex Questions Imprinting Brand You Conversation ConclusionRolodex Questions:What does your firm do?What is your responsibility?What kind of Clients?Practice Reading a RolodexBridge Question – One “Ice Breaker”Appropriate question to open dialogue
4Break Questions Conversation Conclusions Ask someone new three questions and record on their business card:What does your firm do?What is your responsibility with your firm?What are your target markets?Conversation ConclusionsBasic escapeI enjoyed meeting youNice to meet youLets meet others, may I have your card?Want to Follow upCan I have your card please?I will call to see if we can help each otherDon’t Want to Follow upIt was a pleasure to meet youGood Luck with that
5Imprinting Brand You So, What do You Do? Elements of Discovery Speech Two Basic Rules of Communication:People don’t listen until they ask14 Second RuleSo, What do You Do?Two Types of Elevator Speeches:ForgettableDiscovery speechElements of Discovery SpeechPositioning Statement - Answer to, “What do you do?”I help (target market)To (compelling benefit)Unique Spin – Answer, “How do you do that?”
6The Advocate System YOU Advocate Definition Professionals that have stake in your successNetwork upWhy would someone want to be you Advocate?Because you are theirsThe Five C’s of AdvocacyCongruency of target marketCenter of InfluenceChemistry of personClarity of unique competencyConfidence in competencyYOU
7Circle Of Dreams How can you help me get there? What one thing or action would help your marketing efforts in the near term?How can you help me get there?Names of Those in our Group:How did you feel during and after this process?
8Networking Protocols Ten Little Things that make Big Differences: Fifty Business Cards available at all times, laminated to carry in your bathing suit for tropical vacations.Set a Goal for every event attended, i.e. to meet one or two quality people.Sunrise/Sunset – the best time for making connections are the 30 minutes before and after the events.Know Who is Coming to Dinner by getting an attendee list before event or check our when registering – you look for important new “targets.”Don’t Hang Out with people you already know, the best new connections will come from people you haven’t met.Sit Strategically by saving two great seats as you arrive (flip napkins back of chair) for the person YOU want to connect with during meal.Don’t Ignore a Stranger even when engrossed by an interesting new acquaintance, the person standing alone may be the one you should meet.Get Into the Mood by introducing yourself to a stranger within 60 seconds of entering a room a great way to overcome shyness.Be a Table Captain – when everyone is seated, announce to table, “Let’s take a moment and introduce ourselves.”Ask Question of Speaker – you get to stand up and be recognized, to introduce yourself to audience and to meet the speaker later (speakers appreciate good questions).