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Your Best Season Week 2. Homework from last week Survey your past guests as appropriate Create an offer and price it Decide on your sales process Create.

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Presentation on theme: "Your Best Season Week 2. Homework from last week Survey your past guests as appropriate Create an offer and price it Decide on your sales process Create."— Presentation transcript:

1 Your Best Season Week 2

2 Homework from last week Survey your past guests as appropriate Create an offer and price it Decide on your sales process Create the webpages/videos/blog posts as appropriate Post in the private Facebook group for everything Let us see what you’re doing for feedback

3 Making your offer to your past guests Using an provider Uploading your database of past guests Creating a series of s Tracking the open rates/click throughs Getting and responding to feedback

4 Your provider MailChimp, Aweber, Infusionsoft Upload your existing database Segment if you can Embedding links into your text Following up with the clickthroughs Some will opt-out – don’t worry

5 Writing copy Your should be a teaser to get them to click through to read more Paint a picture in their mind about how they will feel Don’t talk about you, talk about them Use benefits NOT features Position yourself as the most helpful person for them Remember – calls to action! Post in the private Facebook group for feedback

6 Patricia’s ** Exclusive Package Andalusian and Moroccan Music Festival ** October 30 - November 2, ** An exclusive package mixing music festival, well-being sessions and Moroccan gastronomy The Arab-Andalusian music is the queen of this festival hav ing place at the end of October. It reminds the blessed time when Christians, Jews and Muslims worked together pacefully in the Andalusian region. Further to the catholic "reconquista", they took refuge in Morocco, taking with them their culture and their music. This festival is also a sign of hope and reason, a privileged moment when the various religions fade to leave the pleasure of the musi c lovers. The programming and the choice of the artists denote this multiple inheritance of nearby cultures. Françoise Atlan, pianist, musicologist and singer, chairs this festival and watches its quality. We present you an exclusive package mixing music festival, well-being sessions and Moroccan gastronomy, for moments unforgettable and rich in diverse feelings. ** Click here to discover the details (http://darliouba.us3.list- manage.com/track/click?u=191fa86078b7153ca1f9ccb86&id=f500c6c3 84&e=779bfc30c8)http://darliouba.us3.list- manage.com/track/click?u=191fa86078b7153ca1f9ccb86&id=f500c6c3 84&e=779bfc30c8

7 Patricia’s revised Use this area to offer a short preview of your 's content. View this in your browser (http://us3.campaign- archive2.com/?u=191fa86078b7153ca1f9ccb86&id=10e2560bdc&e=77 9bfc30c8) archive2.com/?u=191fa86078b7153ca1f9ccb86&id=10e2560bdc&e=77 9bfc30c8 ** An exclusive celebration of music, well-being and Moroccan gastronomy you won’t want to miss ** October 30 - November 2, Dear Yvonne, Join us at Dar Liouba and experience the spectacular musical display, as you tap your feet, clap your hands, and even get up on your feet and join with the performers at the biggest and most romantic festival on our Moroccan calendar. The mix of Arab-Andalusian music is the queen of this festival happening at the end of October in Essaouira, honouring the blessed time when Christians, Jews and Muslims worked together peacefully in the Andalusian region of Spain. After the catholic "reconquista", the Andalucians took refuge in Morocco, taking with them their culture and their music. And now you can experience it too. To find out how you can be part of this wonderful festival, CLICK HERE. Places are limited.CLICK HERE Signed by Patricia (Picture of her) ========================================================== == Copyright © 2014 DAR LIOUBA, All rights reserved. offres spéciales et informations pour vos prochaines vacances à Essaouira - Maroc Our mailing address is: DAR LIOUBA 28 impasse Moulay Ismail essaouira 4000 Morocco ** unsubscribe from this list (http://darliouba.us3.list- manage1.com/unsubscribe?u=191fa86078b7153ca1f9ccb86&id=aa8c b6ae6d&e=779bfc30c8&c=10e2560bdc)http://darliouba.us3.list- manage1.com/unsubscribe?u=191fa86078b7153ca1f9ccb86&id=aa8c b6ae6d&e=779bfc30c8&c=10e2560bdc ** update subscription preferences (http://darliouba.us3.list- manage2.com/profile?u=191fa86078b7153ca1f9ccb86&id=aa8cb6ae 6d&e=779bfc30c8)http://darliouba.us3.list- manage2.com/profile?u=191fa86078b7153ca1f9ccb86&id=aa8cb6ae 6d&e=779bfc30c8 Marketing Powered by MailChimp rewards/?utm_source=freemium_newsletter&utm_medium= & utm_campaign=monkey_rewards&aid=191fa86078b7153ca1f9ccb86 &afl=1 rewards/?utm_source=freemium_newsletter&utm_medium= & utm_campaign=monkey_rewards&aid=191fa86078b7153ca1f9ccb86 &afl=1 Copyright © 2014 DAR LIOUBA, All rights reserved. offres spéciales et informations pour vos prochaines vacances à Essaouira - Maroc Our mailing address is: DAR LIOUBA 28 impasse Moulay Ismail essaouira 4000 Morocco ** unsubscribe from this list (http://darliouba.us3.list- manage1.com/unsubscribe?u=191fa86078b7153ca1f9ccb86&id=aa8c b6ae6d&e=779bfc30c8&c=10e2560bdc)http://darliouba.us3.list- manage1.com/unsubscribe?u=191fa86078b7153ca1f9ccb86&id=aa8c b6ae6d&e=779bfc30c8&c=10e2560bdc ** update subscription preferences (http://darliouba.us3.list- manage2.com/profile?u=191fa86078b7153ca1f9ccb86&id=aa8cb6ae 6d&e=779bfc30c8)http://darliouba.us3.list- manage2.com/profile?u=191fa86078b7153ca1f9ccb86&id=aa8cb6ae 6d&e=779bfc30c8 Marketing Powered by MailChimp rewards/?utm_source=freemium_newsletter&utm_medium= & utm_campaign=monkey_rewards&aid=191fa86078b7153ca1f9ccb86 &afl=1 rewards/?utm_source=freemium_newsletter&utm_medium= & utm_campaign=monkey_rewards&aid=191fa86078b7153ca1f9ccb86 &afl=1

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9 Claire’s Dear (First name) Join us for our special Launch weekend breaks in January for VOB's New Rooms/extended Guest House! We are so excited to be to be expanding and would love you to come and celebrate with us. These weekends are exclusively for returning guests only! 'Afternoon tea & Tour' Your break will start on the Friday afternoon as a valued returning guest with a warm welcome from Claire & Harri, Afternoon Tea in the new Guest Lounge/Dining area & a tour of the new rooms/extended Guest House. Saturday 'Canal Cruise with Luxury Champagne Picnic.' After starting the day with a Hearty Home Cooked Breakfast, We will whisk you away to Saul Junction where you will step aboard for a cruise along the Gloucester/Sharpness canal & along the way you will be treated to a luxury Champagne Picnic. Sunday 'Slimbridge WWT' Your package includes complementary tickets to Slimbridge 'Winner of Cotswold Large visitor attraction of the year 2014' an unforgettable day out, with the option of a canoe/land safari (extra charge) you may even get to see the'Bewick swans' in residence! Spaces are limited on these January launch weekends, so get in contact asap by phone or to secure your space. We have reserved all rooms on our system ready for the launch weekends, so do contact us directly. Price for your two night short break experience is from £225-£275 per couple/ two person (in a twin or double room) dependant on room booked. We have just one space for a single traveller per weekend in an en- suite room £135.

10 Claire’s revised and webpage copy Subject line: (first name) - your brand new guest room is ready for you at VOB Dear (First name) Would you like to join us as we celebrate our brand new and expanded accommodation here at VOB? But please don’t tell anyone else, because this celebration is exclusive to our favourite regular guests – that’s you (first name)! CLICK HERE to find out how you can join our party in January 2015 Sign off as Claire or Harri with a picture of you here End of – just arousing curiosity – to get them to click through to the webpage: Webpage Start the webpage with the same text as the , then…… We’d like to take you on a special tour of our brand new guest rooms, guest lounge and dining area, where you can experience the comfort and warmth of our guest house, like you’ve never experienced it before. Claire and I (or Harri and I) are waiting to welcome you and show you around. (Put a picture of you here, so they know who’s talking to them) And for January 2015, we’ve put together some very special Launch breaks which we know you’re going to love. Here’s what you can expect to find…. 'Afternoon tea & Tour' Your break will start on the Friday afternoon as a valued returning guest with a warm welcome from Harri and I (or Claire and I), Afternoon Tea in the new Guest Lounge/Dining area & a tour of the new rooms/extended Guest House. Saturday 'Canal Cruise with Luxury Champagne Picnic.' After starting the day with a Hearty Home Cooked Breakfast, We will whisk you away to Saul Junction where you will step aboard for a relaxing cruise along the Gloucester/Sharpness canal & along the way you will be treated to a luxury Champagne Picnic. Sunday 'Slimbridge WWT' Your special break includes complementary tickets to Slimbridge 'Winner of Cotswold Large visitor attraction of the year 2014' an unforgettable day out, with the option of a canoe/land safari (extra charge) you may even get to see the'Bewick swans' in residence! Spaces are limited on these January launch weekends, so get in contact asap by phone or us at to secure your space. You won’t be able to book directly via the online booking system, because we have reserved all rooms for the launch weekends especially for you, so be sure to contact us directly. Price for your two night short break experience is from £225- £275 per couple/ two person (in a twin or double room) dependant on room booked. We have just one space for a single traveller per weekend in an en-suite room £135. (Make sure that address is clickable) We can’t wait to show you the upgrades, extras and expanded space here at VOB. See you soon! Sign it off as Claire or Harri and put a picture here also Put pictures on the webpage so it’s not all text. Ignite their imagination.

11 Homework Choose an provider Upload your database Craft your first and get some feedback in the Facebook group Send out the first – check the click throughs and then Craft your second to those people only – these are your warm leads Send a different to those that didn’t click through Monitor results closely – spreadsheet for your tracking


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