Presentation on theme: "MAKHADO MUNICIPALITY TOURISM DEVELOPMENT & MARKETING PLAN IMPLEMENTATION STRATEGY."— Presentation transcript:
MAKHADO MUNICIPALITY TOURISM DEVELOPMENT & MARKETING PLAN IMPLEMENTATION STRATEGY
TOURISM STRUCTURES Dedicated Municipal ‘tourism desk’ CTA structure – local forums and one formal CTA as an umbrella body to be fully recognized by Provincial and Local Government Information Centre – involvement by Municipality & private sector? Tourism Marketing Budget – membership fees + bed levy Other functions? Training, awareness, outreach, Responsible Tourism Guidelines, statistics, ‘watch-dog’ etc.
FINE-TUNE THE TOURISM GROWTH STRATGEY Discuss and accept growth objectives – see next slide Involvement of other role-players – Local and District Municipalities, DEDET and LT&PB Develop a simple Performance Monitoring System – occupancies only? Agree on steps towards implementation of the Tourism Development and Marketing Plan
GROWTH OBJECTIVES PRESENT BED NIGHT SALES = 292 069 @ R 220/night = R 64,3 m VALUE OF OTHER PURCHASES = R 53,0 m TOTAL TOURISM CONTRIBUTION TO LOCAL ECONOMY = R 117,3 million 5 YEAR GROWTH BED NIGHT SALES = 399 000 @ 30% Tariff Increase = R 114,1 m OTHER PURCHASES = R 105,5 m TOTAL TOURISM CONTRIBUTION = R 219,6 million 93,7% of target growth objectives set by DEDET
RESEARCH Understand the psychographics of existing visitors – ‘snap-shot’ survey Gauteng market – research to understand perceptions and expectations Introduce the Health of Sustainable Tourism (HOST) Index – ensure regular understanding of ‘issues of concern’ and impacts on ‘health’ of the industry
TOURISM MARKETING FORUM Branding of the destination is vital Members of the Marketing Forum Events sub-committee Fine-tune the marketing strategy Secure Phase 1 funding Implement Phase 1 Measure impacts of strategy
INFORMATION & INTERPRETATION Determine sites for interpretation Design ‘information cairns’ and prepare copy for plaques DL leaflets for mass distribution to accommodation establishments Review present promotional materials Investigate ‘cell phone’ tours and 086 MAKHADO
VENDA “HEARTLAND” Make this an integral part of the Soutpansberg destination – NB: DEDET ‘Special Interest’ cluster process Describe the ‘experiences’ Dzata – hi-tech museum displays, events, ‘Academy of Drumming’, Mphephu Resort Packaging of sites and experiences Fundudzi Adventure Zone
WESTERN SOUTPANSBERG Analyse reaction to tourism development and the expectations of the Buysdorp and Kranspoort communities Investigate tourism resources and potential Secure co-operation of adjacent landowners to ensure integrated approach Prepare feasibility studies Link into Gauteng/Mapungubwe tourist flow SALT!
SUPPORT EXISTING ROUTES Analyse the most urgent needs of the three route ‘operators’ – request submissions Involve communities to a greater extent Links to other routes – e.g. extension of the Birding Routes and the historical route Create a budget Build on what you’ve got!
SPIES DAM Analyse local community expectations Camping/picnic site Bird hides Canoe hire Walking trail Train bird guides and camp attendants ‘Info cairn’ Management model to allow local participation
SCHOEMANSDAL Upgrade the site – URGENT Link into historical routes Enhanced interpretation and conservation of artefacts Make the site ‘tourist-friendly’
BIOSPHERE PROJECT Provide tangible support for this project Identify blockages Greater Municipal involvement? Education and awareness programmes – especially to secure greater understanding of opportunities and threats posed by the tourism industry Introduce Tourism Education Trust (TET) programme into primary schools
ROUTE DEVELOPMENT ‘Footsteps of the Ancestors’ – Mapungubwe, Muchemma, Verdun, Dzata and Thulamela ‘Art on the Rocks’ – Utilize the vast rock art resources of the Limpopo Valley Salt History Route Forum – link into Open Africa
DONKEY TOURISM SA’s foremost expert lives right here! Start with two or three communities DEDET is being asked to consider donkey- trekking at Lake Fundudzi and Makgabeng Possibly Western Soutpansberg and within the Ribolla Route?
GUIDE TRAINING Hugely complicated process at present Identify where site guides are needed Design appropriate local programmes Secure learnerships through a local facilitator Objective to train ten guides in next 12 months Investigate relationship between guides, information boards & cairns and technology- based information systems
INVESTMENT GUIDE What is the present shape and size of the industry – hard facts Where are interventions most urgently needed What incentives may be available Create an ‘information pathway’ for potential investors
THANK YOU! STRISA The Sustainable Tourism Research Institute of Southern Africa cc 083 255-9448